following the blog post

http://mandarainmaker.co.uk/wordpress/2010/12/19/driving-internet-leads-for-uk-smb-using-hubspot-inbound-marketing/

We decided that we needed to create some ” Call to actions ” on the website and that these might include the completion of the sign-up form

Win an iPad

    Sign up before 1st January

    2011 to be in with the chance

    to win an Apple iPad

which was not completed as we were in a rush to get the new website up for the Cisco Small Business Workshop.
and also a ” white paper ” or ” Top 10 tips ” to be downloaded. These would need more thinking and work.
Shortly, following consideration of the target market and messages referred to earlier we would need to do some keyword/phrase analysis.
We  have already done some posting around the following phrases:
” Cisco Hosted Voip ” , ” Cisco Hosted Telephony “, ” Cisco Hosted UC ” , ” Cisco Hosted Unified Communications ” etc etc
Further analysis will reveal the best words/phrases to optimise around.