Contract and Civil Litigation Experts in Birmingham top Google search

Posted by Chris on January 20th, 2012

Contract and Civil Litigation Experts, Pegasus Legal LDP, are topping the Google search rankings for Consumer Law Expert searches aided by Birmingham news collection service My Birmingham News

A blog posted here

was picked up by My Birmingham News within hours of it being posted and both the M & A Rainmaker and My Birmingham News posts were ranking high in Google searches within 24 Hours.

Both posts demonstrate the power of WordPress based websites in achieving high rankings for users.

Pegasus LDP is a young and innovative legal organisation which complements high technology methods of marketing.

Building on the foundation of the WordPress post higher rankings were achieved by utilising social networks like Linkedin, Google +, Facebook, Twitter and digg to feed into and support the WordPress posts.

This advanced marketing technique utilises the 3 main drivers of high ranking websites

– On page SEO

– Relevant Content creation

– Links

added together with perceptive keyword selection in order to get the attention of relevant searchers.

For further information on Pegasus LDP go here:

Contact Ms O’Connor and Pegasus LDP here

Pegasus Legal (LDP) 

Tel: 0121 455 8347

Fax: 0121-455 6546 DX: 715586 Edgbaston

Somerville House 16 Harborne Road Edgbaston Birmingham B15 3AA






HubSpot webinar to U.K. sparks location,location,location analogy

Posted by Chris on January 25th, 2011

I was listening to  a HubSpot Inbound Marketing webinar, that was being transmitted to the U.K. and other countries around the world, the other day when the statement was made ” people spend loads of money and time on the look and design of their website when what they should be spending money on  is being found AND converting people that find the website into leads “.

As I was driving from North Wales to the Midlands today I was thinking how true that was and how pointless it was to have a great looking website that nobody found!

It was, I thought, a bit like having a great looking house in a very undesirable neighbourhood.

Which led me to that well known saying of Estate Agents and property developers ” Location, location, location “.

A definition of which might be :

” identical homes can increase or decrease in value due to location “

which I found here

and we might translate that into:

” identical websites may be more or less valuable ( productive ? ) depending on their location ( position ) in search engine searches ”  .

Yes, if two websites were designed or looked exactly the same but one got found and converted visitors into leads whilst the other did not get found or even got found but did not convert visitors into leads then that would make the same website much more valuable.

Furthermore if we add this property view:

” Generally, buyers will get the best return for their money if they buy the worst house in the best neighborhood. ”

We might even say that if there were two websites and one had a much ” worse ” design/look than the other but that website got found in ( relevant ) searches and converted customers into leads it too would be more valuable than the other.

One of the reasons I had been thinking about an analogy was because I have to give my first HubSpot presentation shortly to people who are not Internet Marketing aware or probably not even very Internet aware.

There are probably more aspects of the property analogy that I could develop. e.g. that once you have got the right location for a property ( the right search position for a website ) one of the next most important things is that the key rooms are there and are right e.g. the kitchen, bathrooms etc etc.

more later ….

Great for sales – being one of the most connected pubs in North Wales and the North West

Posted by Chris on January 5th, 2010

Yesterday I was at my pub,  The Glan yr Afon Inn in North Wales, for the review of our sales over the Christmas and New Year period.

I was online using the BT OpenZone connection that we have in the pub when I heard the manager Ian guiding in some visitors ( if you follow your Satnav rigidly to CH8 8HE you just end up going up and down the A55 forever ! ). A couple eventually arrived with a young black labrador ( who was equally welcomed in ) and explained that they were travelling from Holyhead to London had been delayed between Holywell and Holyhead ( it looked as though there was an accident or something ) and had phoned thier son and asked him to find them a place to eat using the Internet somewhere near Holywell. He had found The Glan.

This was not a surprise as we come up on many different, relevant Internet searches eg

and we do so via Google maps and various other natural listings e.g. via our website itself ( which has been SEO’d to some extent ) and pub directories and social networks.

Also we now have about 40 reviews online some of which are fantastic like this one 

Rated 5.0 out of 5.0 By Young couple11 Aug 2009
Positive: Wonderful reception when we finally arrived (not until midnight!!), friendly and helpful staff. Lovely location and peaceful. One of the best places that we have stayed.


so in many ways we expect to be found by people searching the .net but there is still great satisfaction in doing so.

When people register to stay with us we ask then how they heard of us so we know that we get a lot of people from the Internet.

The website is a particularly useful source of customers for us;tab=4

and we registered with this booking site after a global review of what websites came up when people tried to find eg bed and breakfast in Holywell from a foreign country like the USA.

We do use more traditional forms of marketing like advertising ( in local papers and magazines ) and we have particular success with postcards that we give away in the pub and are sent to people all over the world. We put up posters regarding events that we hold.

We also have a database of customers that we have collected over the years and we use this to send email and snailmail shots out. Here’s our latest newsletter which we send out by mail, post and have available in the pub:

We also have video’s on the Internet

an online historical society

a blogsite

a Twitter page ( with 494 followers )

and a Facebook page ( with 152 members )

The historical society page, blogsite, Twitter page and Facebook page all need regularly updating with fresh news and pictures.

All of this is certainly great for sales and surely makes us one of the most connected pubs in North Wales, the North West and the U.K. !!

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