How fast can you roll out a Digital Experts Academy Network Worldwide ????

Our Digital Experts Academy Network is expanding globally at lightening speed

I wrote an article on the expansion of our chain of Digital Experts Academy franchises HERE just under a month ago. How are we doing ??

How fast can you roll out a global Digital Experts Academy franchise ??

Well, in  just under a month we have franchises established in Virginia, U.S. , the Gold Coast, Australia
( 2 ), Warsaw, Poland and London, U.K. as well as the Head Office here in Lichfield. Other D.E.A. teams are also expanding their franchises as we aim to create 1000 Digital Marketing Experts by 2015.

We also have advanced discussions with another half dozen or so people.

The crazy thing is that we have opportunities going back and fore across the world as each of our team get’s online and starts talking to their networks.

In our team we have a lot of business experience including:

Michael Nelson – former Strategy Coach to the White House, based Virginia.

Sandra Hanna and Adelaide Kingsnorth – Global Callanetics Entrepreneurs, based Gold Coast.

Chris Butler – CEO and co-founder of WeCanDoBiz – a 21,000 member global network, based London.

Malgorzata Krukowska, Warsaw.

With this level of experience and expertise we are able to help new Digital Experts Academy franchisees get up and running very quickly.

We all help one another as much as we can and we all have slightly different skills and experience to offer. We are thinking ahead all the time.

We use email, social media and especially skype to talk to one another.

Of course we have the Six Figure Mentors and PRO U communities to help us aswell – particularly Martyn    Hickey in the U.K. and Mark Hayes in the U.S. Stuart Ross and Jay Kubassek are always there if we need them.

I have built franchises before but never at this speed and with this level of co-operation. Also, almost definately without this level of FUN !!!!

I think the reason that it is all progressing so rapidly is that it is a FANTASTIC business model. It is also great timing for this business model. It is a set of products in an industry that has an almost limitless potential and will last until the forseeable future.

When I evaluate startup businesses I look at a few main things: People, Proposition, Profit, Potential, and Plan. I am not going to go through all of these but it is obvious that they all exist in spades. This is what we can all see as soon as we look into the Digital Experts Academy opportunity in more detail.

Chris Windley – Managing Partner, Silicon Crossroads Technopolis.

Getting an Internet listing is great, getting a testimonial is great but getting a Targeted Internet Testimonial ( T.I.T. ) is even better !!!

Ok, so someone is Googling for more information about something or to find somewhere to buy something.

For example someone wants to find a real ale pub in Holywell area so they type in ” Real Ale pubs Holywell ” .

Back come the responses:

here

http://www.google.co.uk/search?hl=en&source=hp&q=real+ale+pubs+in+holywell&btnG=Google+Search&meta=&aq=f&oq=

One the first page ( hopefully ) of responses ( in the natural, unpaid for listings ) you see one which says ” Glan Yr Afon Inn real ale pub ”

So, not an advert ( they are in the Sponsored Listings ) or a website or a directory listing or a self-promotion but A TESTIMONIAL or RECOMMENDATION from someone.

This Testimonial or Recommendation is from Jonathan and Ces Loftus on a website called Ecademy.

Question: Is a Testimonial or Recommendation like this more powerful than an ordinary Google listing ?????

It would be an option to have it come from anyone ( who is registered on Ecademy ). So, a business contact could register and provide a T.I.T. for someone. A friend could do it. A family member could do it. Certainly another Ecademy member could do it. It could also be any local businessperson, politician or celebrity. It could be a National or Global Celebrity.

Look here

http://creativelyminded.co.uk/nick_tadd_tits.html

for a series of TITs done about Nick Tadd’s Social Media Training Day by other people.

( So …. they don’t have to be on Ecademy either – they can be on any platform that supports html code !! )

To make this come up on Google you have to know what that person wants to be found for and you have to think about the competitiveness of those words or phrase.

Ecademy is a very powerful website ( to Google ) with lots of great, changing, content, inbound links and keywords and phrases.

Still some words and phrases will be very hard to rank for. ( Obviously not the ones that I have used ).

You can add pictures, graphics and video ( even more examples like this will follow ).

You can get the words done by a copywriting expert. You can enlist the services of an SEO specialist for the ultimate in targetting.

When you do your T.I.T. it can be copied instantly to blogs, Twitter, Facebook, LinkedIn etc so this will provide more coverage of your T.I.T.

You can also turn your T.I.T. into a pdf and make posters, leaflets, flyers etc etc

Yes, this is a serious promotional tool in your armoury.

Who benefits ?????

– The potential customer

– The person/company recommended

– The recommender get exposure

– Ecademy gets exposure

a win/win/win/win situation.

What do you think ?????

Please let me know so that I can add in your thoughts and views to my own deliberations.

Get your own TIT !!