M & A Rainmaker

A new Cisco based Hosted Telephony service is available, via selected Cisco partners, in Liverpool, U.K.
Cisco Hosted Telephony ( otherwise known as Hosted Voip, Voice, Phones or  Hosted Unified Communications is particularly suitable for small and medium sized businesses and those with many small offices ( or small numbers of telephony users in each office ).

A representative from Cisco Systems comments:

“We are seeing an increasing demand for managed and hosted solutions in the voice space and this is especially the case for smaller businesses with less than 20 employees. FutureLine have a refreshingly new approach by addressing the key fundamentals of quality, security and ease of use and deployment. This is all underpinned by partnering with Cisco who fully understand how to manage different media provided by the various consumption models.”

Andy Brocklehurst
RSM Cisco Small Business UK

For more information please contact Clare at Futureline

http://www.futureline.net.uk/contact.html

for the chance to win an ipad go to

http://info.futureline.net.uk/win-an-ipad/

Following the last blog

http://mandarainmaker.co.uk/wordpress/2010/12/21/driving-internet-leads-for-uk-smb-using-hubspot-inbound-marketing-part-2/

we got the 2 landing pages done as discussed earlier.

The visit/lead tracking system is working and we can see recent visitors details. These can be transferred to a CRM system and Salesforce.com is probably the easiest one to do this with although other are possible. We will address this shortly but for now the visit and lead records will be held within HubSpot ( they are always held in both places anyway ).

We had done some work around keywords/phrases – looking for words/phrases that were relevant but not too competitive – and we input these to the HubSpot system. We also had the HubSpot system look at the keywords/phrases being used by typical competitors. The HubSpot system identified which keywords/phrases were ” stronger ” than others.

The HubSpot system will show where the visits/leads are coming from in terms whether they are direct ( someone types in the FutureLine url ) via a Google search or from e.g. The FutureLine Blog, Social Media or Press Releases.

Typical Social Media sources would include:

– Delicious

– Digg

– LinkedIn

– Reddit

– Sphin

– Twitter

– Yahoo Answers

– Yahoo Buzz

– YouTube

We set up the FutureLine Blog and discussed the type and composition of beneficial blogs. It was noted that there should be ” Call to Action ” pieces at the end of each blog. HubSpot gets many of its leads via the HubSpot blog.

We also discussed what defined ” strong ” links and noted examples of these. They include e.g. links from high ranking blog sites; links from Press Release sites.

We also discussed the fact that we could ” buy ” traffic using Pay Per Click or Media buying ( CPM ).

We determined to get the ” Call to Actions ” set up on the website together with the landing pages that we had built.

We would also do more work on keywords and phrases and when we had arrived at the best words and phrases give consideration to including these words and phrases on the website and in blogs.

We would also do more research on the ” Top 10 questions ” asked by FutureLine’s customers and prospects.

Get a Cisco SPA504G phone system

FREE with the FutureLine Hosted voip solution.

£25 per month plan

which includes:

Line rental, unlimited calls to UK geographic numbers and

landlines in more than 30 countries, voicemail, music on hold,

hardware and software support and much more…

What’s in it for me?

(Why become a FutureLine reseller?)

Great up front & ongoing commission

Low risk & low cost

Simple to sell & install

Cisco branded products

Free training & demo kit

Enhance your product portfolio

Sign up before the end of November 2010 and you will receive

50% off any additional demonstration equipment you buy

and a FREE SIP trunk!

www.futureline.net.uk

To talk to us about FutureLine and how you can get involved call

us on 0871 2080034 or email us at reseller@futureline.net.uk

Dorsets Global Production company IPP Joules defies the snow with an Asterisk based Phone System from Poundbury Systems and Microsoft Small Business Server

That was the news from Poundbury Systems this week. With most of Dorset (and the UK) hit by snow and ice, what was the impact on local businesses?

Poundbury Systems have long understood the benefits of flexible working solutions for their customers and this week the foresight in this approach showed its true value.

‘Many of our customers had issues in getting some or all of their staff to their offices. The solution was simple. The Microsoft Small Business Server based remote working facilities that we had set up allowed staff to use their home PC’s to have quick, easy and secure access to their work files. No time was wasted and no business was lost. The picture was completed by diverting the Asterisk based phones to home and mobile numbers, something that is quick and easy to do.’ commented Clare Jenkins, Director at PSL.

Bob Cottell of ipp agreed “At ipp, much of our work is time critical and, as we deal with our clients around the world, guess what – they don’t care what the weather is like in the UK and they expect us to have contingency plans in place. During the current weather, we are able to work equally well from home as we can in the office, thanks to PSL putting ‘remote access’ in place. We can access information and documents on our servers as normal, maintain email contact with clients and use ‘instant messenging’ as an effective way to maintain internal communication.

PSL has given us the flexibility to allow staff to work from home, delay coming into the office until the roads are less icy or even leave early to avoid congested roads. We are able to spend less time worrying about the weather and road conditions and more time maintaining service levels for your clients, during these chilly times.

Many thanks to PSL”

With more snow predicted, if you would like any advice on how you can minimise business disruption, contact Clare and her team on 01305 259849 or enquiries@poundbury.com.

For Global Production and Distribution Solutions contact IPP Joules at http://www.ippjoules.com/