I already had a top 5 position in a Google search for the highest ranking Digital Marketing Expert but that was with Pinterest which was sort of cheating

A few days ago I decided that it was time for a Plan B and maybe even a Plan C and time to put the Digital Marketing Ecosystem to work again

Some people might have thought that my Pinterest listing at the top of Google was a lucky demonstration of my Internet Marketing skills. I obviously didn’t make a Pinterest page with that title for no reason. However, when I was working on other Pinterest pages recently I noticed a few strange things happening and it got me to thinking that I needed a back-up plan for my ranking for this term so I determined to write a blog on the Centripetal Network Consulting website that would also rank   .

I am also writing this blog as a sort of Plan C !! 🙂

If you read this blog please take at least one thing away with you – to rank today you need a strategy that combines Social Media with a great website. Trust me – you do.

Getting a website or a blog to rank high for a specific term is an art form. Seeing that website or blog there is literally the tip of the iceberg. The part that you see of an iceberg is about 1 Tenth of the overall mass of that berg. Most of it is below the surface.

Most of the reason why my blogs rank so high is ” below the surface ” – you can’t see it even if you know how to analyse websites and blogs. Let me explain something to you. My blogs and websites are not even specifically targeted at Digital Marketing !!!! Obviously Centripetal Network Consulting is a global digital strategy, sales and marketing company. However, in a similar way to us ranking for ” Wealth Management London ” searches if I really wanted to  rank for Wealth Management terms I would build a blog or website focused on Wealth Management. Everything on it would be about Wealth Management. It would be THE authority on Wealth Management.

This site is about M & A ( Mergers and Acquisitions ) but the likelihood is that this blog is going to rank high.

Why ???? QUALITY !!!

From it’s foundations up the Centripetal Network Consulting website is a QUALITY website. It’s content is produced by humans ( mostly me ) and it is relevant to the topic in question if not focussed on it.

There’s something else that very few people talk about because they don’t understand it. If you think about it a web or blogsite is software running on a server ( like a PC or Laptop but built to ” serve ” software ).

Where is this server ?? Well it is usually in some sort of data centre somewhere in the world – could be the U.K. – might be  the U.S. , Europe or India.

Is it a shared server or a dedicated ( to you ) server. ( It is likely to be shared unless you have specifically sought a dedicated server ).

You might be wondering what the relevance of this is ?? You know how your PC and Laptop runs slowly when it has lots of software applications open on it ?? Well if you are sharing with other people with resource hungry web/blog sites your web/blog site is going to run slowly too.

That’s not all – your website can run slowly if it is not configured properly and has too many ” plug-ins ” .

The geographical location of your server and it’s connectivity also affects your website performance.

All of this affects the  ” performance ” of your web and blogsite and is one of Google’s ranking factors.

The positive effect of good website performance is the reason that companies like WP Engine  have started up. On their first page they have this testimonial for example :

“My site loads ridiculously fast, my page views are up, and my business
is seeing the results. I rest easy at night with the level of support.
My only regret: that I didn’t move to WP Engine sooner.”

– PHIL SIMON, AUTHOR OF THE AGE OF THE PLATFORM

We don’t host with WP Engine – we have our own hosting facilities, located in a place where there are high speed internet pipes in and out of the facility and our Chris Butler is always monitoring the performance of our site.

Hopefully you get my point – the foundations of our web/blogsite are rock solid and this is a primary factor in why I can rank so well for something like Digital Marketing Expert.

I started at ” this end ” of the factors because typically most people start at the other end. They have got a requirement for a website and whilst they think about the design of the website and what it needs to say they don’t think much about the ” infrastructure ” of that website.

You can sort of understand that but I didn’t get to the top of searches by worrying about design. WordPress is pretty much our default ” software ” for websites because we know that using WordPress we get great ranking results. We also know that there are a host of great plug-ins built for this environment and that there are thousands of people out there with WordPress knowledge if we need help. There are tens or hundreds of great ” themes ” to use.

Certainly we subscribe to the ” Keep It Short and Simple ” ( KISS ) approach. Over complex websites are going to load and serve slower. You don’t want loads of fancy graphics or plug-ins.

I always say that there are a few different types of people who get involved in website design ( it’s an over simplification ) – Graphic Design and Marketing people. Programmers and S.E.O. people. None of those people have a deep understanding of the true objective of a website which is to sell things.

I am not just a Digital Marketing Expert – I am also a Digital Sales Expert and a Digital Businessman – as are my partners at Centripetal.

Getting any guarantees of being found on the Internet through search results or otherwise is always useful when assurances are hard to get

The SEO girl brings a refreshingly different approach to a business proposition regarding being found on the Internet

I have always thought that the sign of a good SEO company was one that put it’s money where it’s mouth was and ranked for the things that it ought to.

The SEO Girl, Claire Taylor, who is Business Development Manager at UK search company SmartRank UK, is highlighting their offer to Midlands based businesses.  ( Note SmartRanks U.S. sister company Market Leader SEO also offers the same proposition in the U.S. ).

This announcement comes hard on the heels of Smartranks global Digital Marketing partner Centripetal Network Consulting – creators of the Digital Marketing Ecosystem making a similar announcement based on their partnership with Claire and Smartranks.

This market was long overdue a shake up and it is even more amazing that this announcement and guarantee has been made post the Panda and Penguin changes by Google.

VIDEO HERE >>>>>>>>>>

Centripetal Networks Nine Figure Mentor, Chris Windley, talks about the launch of this guaranteed SEO service – applicable to people in Birmingham UK, the West Midlands, Shropshire, Warwickshire, Cheshire, Mid Wales, Leicestershire, Herefordshire and Staffordshire.

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The Silicon Crossroads Technopolis is a private High Tech. facility that supports Silicon Crossroads VCT investee companies globally. It also supports companies advised by M & A Rainmaker and the Silicon Crossroads VCT.

The Technopolis is currently supporting companies in ( for example ) London, San Francisco, Israel, New York, Costa Rica and India. the list is continually changing and evolving so this is just a sample of cities and countries supported.

The Silicon Crossroads VCT does not invest in all the companies it supports, it may simply provide advice and guidance. It is particularly interested in assisting startup and growth companies who want to expand from the U.K. to, for example, the U.S.A. and vice versa and also from other countries around the world into the U.K. and Europe. It is one of very few companies in the U.K. to provide these sort of services.

Lichfield Cathedral at night across Stowe Pool.

Managing Partner, Chris Windley, has established global networks via social media networks like Linkedin, Twitter and Facebook and Chris is regarded as one of the most influential people in the world by Internet Influence measurement companies like Klout, Kred and Peer Index. These companies operate mainly from e.g. London, New York and San Francisco. Since his days at Optical Fibre Network company Fibernet, Chris noted that U.S. companies tended to lead the European market by between 6 and 18 months and therefore it is vital to maintain contacts with High Tech. industry leaders there; especially the West Coast ( Silicon Valley etc. ) which remains the frontrunner when it comes to angel and venture capital support.

It is no surprise that some of the most important High Tech. companies in the world have emerged from the Silicon Valley/San Francisco area.

Chris maintains contact with Angels, Venture Capitalists and Founders via Internet networks like Linkedin, Google + and AngelList.

When it comes to dominating the search results for Internet Marketing Strategy Lichfield the Internet Marketing Ecosystem ( IME ) is clearly working really well. A search on ” Internet Marketing Strategy Lichfield ” today shows that we have FREE ( natural ) listings for 5 of the results on the first page.

The M&A Rainmaker ( WordPress ) blog – this one – heads the listings. Followed by a Pinterest listing, a Digg listing and a Twylah listing. The Pinterest and Twylah listings mirror their growth in the Alexa rankings ( just read this morning that Pinterest is now the No 3 social network ). Despite Digg’s problems it remains a solid way to get a Google ranking and in my estimation is a key component of the IME.

My IME is now benefiting from years of continuous content updating and posting. Remember that in the IME the WordPress website/blog and the Twylah page are the ” core ” of the IME. Often ( but not always ) content is generated via this WordPress blog and then posted to Facebook, Twitter ( which automatically generates posts to Twylah ) , Linkedin, Google + and Digg. Posts to Twylah can be re-posted to Facebook, Linkedin, Google + and Digg ( to name a few ) if required.

In addition to building our networks on each of these social networking platforms we are also creating links from e.g. Twitter, Facebook, Twylah, Pinterest, Linkedin, Google+ and Digg back to the M&A Rainmaker WordPress blogsite.

Each of these systems are powerful in their own right but when combined in the Internet Marketing Ecosystem they are virtually unbeatable – as the Google search results show.

Remember that some of the keys to a high ranking website ( one that gets found for the searches that you want it to be found for ) is that it has relevant, continuously updated content; that it has on page SEO and that it has authoritative links from websites that are regarded as having authority. All of these criteria have been completely satisfied. Mostly though we have to make sure that our posts talk about the subject that we want to be found for in an appropriate way. Google ALWAYS tries to give searchers the results that they want.

Talking about individual performance on specific networks there have been some wonderful comments on Twitter lately from friends in the U.S.A. ( you will remember that a key part of my success with the IME has been knowledge of systems like Twylah and Pinterest – which eminate from the U.S. ).

Here’s a comment from Mike Martino

LICHFIELD England – Many great philosophers have come from the City of Lichfield yet none have mastered the art of #social like Chris Windley.

who has been very kind and generous in his praise of my activity on Twitter.

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A year or two ago I started using HubSpot’s Website Grader to evaluate the performance of client’s and suppliers ( potential and actual ) websites. HubSpot’s Website Grader has since evolved into Marketing Grader which looks at the wider picture of a companies Internet Marketing efforts including it’s website, blogsite and social networks, automation software, analytics and internet influence ( Klout ).

Having put quite a few websites and internet marketing efforts through the HubSpot Grader I now know that there are a lot of companies in the 30/40 out of a 100 range, quite a few in the 50/60 range and only a few in the 70/80 range.

Nikki Pilkington ( who designed this blogsite ) has a grade of 85/100. see  http://www.nikkipilkington.com/ and http://marketing.grader.com/site/www.nikkipilkington.com. This is a very rare score. Nikki’s website is based on WordPress and she has large networks on e.g. Facebook, Linkedin, Twitter, Google + and Pinterest. She blog’s regularly.

Nikki’s Marketing efforts are a great implementation of what I call an “Internet Marketing Ecosystem “.

One of the companies that has most impressed me is Staffordshire IT.  http://www.staffordshireit.co.uk/ . The reason that I am impressed is because often, when I show people the HubSpot Marketing Grade, they go into denial. Many of them have not heard of HubSpot ( which I am not totally surprised at but you would think that Internet Marketing professionals would be aware of a company that has created a whole new way of looking at Internet Marketing – known as Inbound Marketing ) and whether they have or have not they often have a ” who are they to grade my internet marketing efforts ” ? sort of attitude. John Bryan, M.D. of Staffordshire I.T. was not like that – he took the report in his stride and actually grasped the points that were highlighted in the report and worked on them. http://marketing.grader.com/site/www.staffordshireit.co.uk .

When I first met John his score was around 75/100, Since he has worked on it he has reached 84/100 and has a stated ambition of reaching 90/100 which would be an amazing achievement.

Staffordshire I.T.’s website is also based on WordPress and they have a blog, Twitter and Facebook accounts and use Google Analytics.

Some sceptics say that the only way that you can get a high score with HubSpot’s grader is when you use HubSpot software for your website. This is clearly not the case as we have two website’s in this example that are WordPress based and which have high scores.

I think it’s time that we started calling Staffordshire ” Social Staffordshire ” ( although I always like to remind people that Social Media is being used for a lot of business applications ) alongside my other description of the A38/A5 crossroads area as
” Silicon Crossroads “. Why ?? well in my mind Staffordshire is one of the leading counties in the U.K. in terms of use of Social Media.

Staffordshire Police’s David Bailey presented at the Social Media World Forum earlier this year

http://www.socialmedia-forum.com/europe/agenda/speakers/626-david-bailey-communications-manager-staffordshire-police and they have to be one of the most pro-active police forces in the country in terms of using Social Media. Staffordshire Police has over 11,000 followers on Twitter. Find them:

( @StaffsPolice )

Staffordshire County Council

( @StaffordshireCC )

have over 3000 followers and Staffordshire Fire Brigade

( @StaffsFire )

has around 2,200 followers

Staffordshire University

( Staffordshire Uni

@StaffsUni

Official tweets from Staffordshire University run by Communications Manager Judy O’Brien

Staffordshire, England · http://www.staffs.ac.uk )

has nearly 6,000 followers.

It is not just on Twitter that Staffordshire is active either. Staffordshire C.C. has Facebook, YouTube and Flickr pages aswell. Staffordshire Police are very active users of YouTube e.g. :

http://www.youtube.com/watch?v=M9DxvtbEjPY&feature=relmfu

and have a Facebook account aswell.

When you combine this use of Social Media with recent announcements of the investment into ” Superfast Broadband ” it paints a picture of a very forward thinking Council.

It is fantastic news that Staffordshire C.C. has decided to invest in Superfast Broadband for the Lichfield and Burntwood area as highlighted in the blog on Lichfield Live here:

http://lichfieldlive.co.uk/2012/04/15/broadband-speed-boost-as-staffordshire-investment-scheme-is-approved/

There’s a good blog here, on Staffordshire IT’s website which describes the sort of improvements that ” Superfast Broadband ” can bring to Internet speeds:

http://www.staffordshireit.co.uk/fibre-broadband/

This whole idea of improving the internet infrastructure complements my own thoughts on the promotion of ” Silicon Crossroads ” ( as I have dubbed it ). ” Silicon Something ” has become a global brandname for a High Tech. area. Probably the most famous is ” Silicon Valley ” in California in the United States. Here in the U.K. we have ” Silicon Roundabout ” ( London ), ” Silicon Fen ” ( Cambridge ) and Silicon Glen ( Scotland ) to name a few. The Irish refer to the whole country as ” Silicon Ireland ” or the ” Silicon Republic “. Well, the Irish are probably one of the most successful European nations to take advantage of the development and expansion of High Tech. companies out of the U.S. and into Europe.

Whilst we hear a lot about High Tech. companies being located in London actually these are mainly relatively small ” sales offices ” and the bulk of the administration and development people are located in Ireland and perhaps Belgium or Luxembourg for “tax” reasons.

One thing is for sure: High Tech. companies in Silicon Valley are beginning to struggle to find the talent that they need. They have to look to other parts of the U.S. and abroad to find that talent. In a recent conversation that I had with a Silicon Valley based C.E.O. of a High Tech. startup he said that he would be looking across the U.S. to where his ” alma mater ” ( his old University ) was based and also to Argentina.

High Tech. startup  http://hootsuite.com/ recently highlighted that what had initially appeared to be a negative factor in their startup profile ( to venture capitalists and angels ) – being based in Vancouver – had turned out to be a blessing in disguise because they were able to find hot local talent at bargain prices and that talent didn’t want to go anywhere else.

Silicon Valley took a long time ( 30-50 years ? ) to get to where it is today. Arguably the preeminent startup location in all the world. Talent runs deep in Silicon Valley as this blog highlights:

http://medriscoll.com/post/9117396231/the-guild-of-silicon-valley

The software engineers that are ACTUALLY building the products that we now know about over here – Google, Apple, Facebook, Twitter etc etc are a secretive bunch and their wants and needs are probably different to a lot of people’s.

Internet ( communications ) infrastructure is going to be high up on their list though – from work AND from home AND in between.

According to this blog:

http://www.santaclaraweekly.com/2012/Issue-16/the_right_stuff_santa_clara_infrastructure_foundation_for_todays_stadium.html

The ” Holy Trinity ” that set Santa Clara to be the right location for High Tech. growth was:

“Gillmor calls that infrastructure the city’s “holy trinity of success:” city-owned land and electricity, and strategic use of redevelopment funding.”

More specifically what made Santa Clara such a great location was the road infrastructure; the electrical power strategy and the general utility provision  ( electric transmission, water and sewer lines – to be built in advance of development ). This when combined with a financial strategy ( bonds being sold to finance development which increased in value dramatically after developers built ) led to Silicon Valleys success.

The story of Silicon Valley is a blueprint for success for Silicon Crossroads. Many of the component parts are already in place and Superfast Broadband is another one of those key infrastructure pieces.