Unleash the Digital Entrepreneur in YOU and choose one of these training and mentorship options

Success in Digital Marketing is about a system, great products and constantly improving the performance – conversion rates of your system

I always say to people that it took me about 8 years to find a really effective digital marketing system. I sort of hate saying that because I am not unintelligent but it is what it is – having started learning how to get found on Google in around 2004 it was not until 2012 – when I found the Six Figure Mentors – that I really had a system that delivered leads and orders in a systematic way.

As soon as I saw it I started saying to people that I saw 3 main opportunities with this system:

1. To use the system to sell the system

2. To use the system to sell other products and services ( probably while still doing Action 1. )

3. To use the system to help business owners put in place a system that was customised to their business.

For Action 3. we set up a company called Centripetal Networks adding some specific products and services  and processes to make the system suitable for small, medium and large businesses.

We also decided that we were going to take a very team orientated approach to helping our SFM/DEA newbies. They could join and use all the fantastic support offered within that community or they could ask us for help and we would ” FastTrack ” them through the different levels.

Some people surprised us at the speed with which they acquired the skills ( of course the SFM/DEA system is built to make it easy so in some ways we should not have been surprised ) others needed a bit of help whilst others just asked us to help them build their systems or do it for them. We really don’t mind. At the end of the day what is important is to acquire the skills necessary to become a Digital Marketer – not just any Digital Marketer but one that knows how to get Traffic, Leads and Orders.

People who join SFM/DEA have 4 levels that they can come in at once they have been accepted into the community:

Digital Experts Academy offers four levels of membership designed to take you from an opportunity seeker all the way to digital expert. We looked at everything that someone starting from scratch would require to successfully transition to full time digital marketer and beyond.

Each level was specifically designed to move the member through the next phase of self-reliance by teaching a new set of marketing, leadership and entrepreneurial skill-sets.

SILVER Membership

Transform yourself into a cutting edge Digital Entrepreneur with this 12 Month Digital Entrepreneurship and mindset training program.

Success always starts on the inside. It’s unrealistic to expect a different result applying the same logic. SILVER gives you the foundational success-mindset and skill-sets required for your digital life. Training is delivered via a proprietary, e-learning portal featuring the latest space-repetition learning technology helping you quickly absorb and apply the expert information.

GOLD Membership

Master the skill of Digital Marketing with a 12 month membership to this cutting edge marketing mastermind and live workshop.

GOLD members participate in an intensive digital marketing training program designed to teach you how to become a full time, professional, digital marketer. GOLD also includes a three day digital marketing boot-camp.

PLATINUM Membership

Present yourself as an expert caliber professional with this “done for you” Digital Brand building solution.

PLATINUM establishes you as an authority by giving you your own, unique, expert brand. Featuring an intensive online brand building workshop, we help members identify their unique gifts and talents and create an expert online brand image for them. Unlike SILVER and GOLD which are primarily educational in nature, this is primarily a done-for-you solution.

BLACK Membership

Connect, partner with, and leverage our network of Digital Experts at our annual DEA Mastermind & Retreat

Black features an ultra-exclusive mastermind retreat in an exotic location. This is the ultimate inner-circle access to the who’s who in digital marketing and the digital economy. The opportunity to joint venture with the DEA is also a potential possibility upon certain qualifications.

Unleash the Digital Entrepreneur in YOU by going >>>>> HERE <<<<< and simply putting in your email address.

OK – so you prefer to watch videos than read stuff – below are couple that might be of interest …

Charlatans, swindlers and mountebanks !!! Purveyors of Snake Oil !!!!

This is from the Wikipedia entry on ” Charlatans “:

In usage, a subtle difference is drawn between the charlatan and other kinds of confidence people. The charlatan is usually a salesperson. He does not try to create a personal relationship with his marks, or set up an elaborate hoax using role playing. Rather, the person called a charlatan is being accused of resorting to quackery, pseudoscience, or some knowingly employed bogus means of impressing people in order to swindle his victims by selling them worthless nostrums and similar goods or services that will not deliver on the promises made for them. The word calls forth the image of an old-time medicine show operator, who has long since left town by the time the people who bought his “snake oil” or similarly named tonic realize that it does not perform as advertised.

Pietro Longhi: The Charlatan, 1757

This article that appeared in Forbes online magazine recently stated:

“If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts”

and

” To succeed in marketing moving forward …… “What you need more than expertise is curiosity, someone who’s interested in what’s happening, loves change, and wants to develop ideas and drive change. If you’re not one of those people, you’re going to hate what’s going on in marketing and you won’t be effective. I have friends who have told me they’re just trying to hang on before people realize they don’t know what they’re doing. But I don’t think you can fake it another five years. You’re just not relevant if you’re fighting the reality of what’s happening.”

I think there are two main sorts of ” Social Media Charlatan ” at the moment: There are those who don’t know what they are doing and are not trying to find out what the real solutions are – they are just selling what they have as long as they can – and there are those who are trying to figure out what the solution is as hard as they can but have just not found the answer yet.

I can live with and understand the latter – I have no time for the former. ( By the way all of them are in a very precarious position at the moment ).

In the Forbes article referred to above, Dorie Clark , the writer say that there ” aren’t any experts ” . Actually the article says that Dorie and Clark Kokich ( Chairman of Digital Marketing Agency Razorfish ) were speaking at the recent HubSpot Inbound Marketing Conference in London.

When Dorie Clark says this he means ” except HubSpot ” – who will certainly tell you that THEY are Digital Marketing Experts and part of the solution and not the problem. No doubt Kokich would also want you to believe that Razorfish are Digital Marketing Experts aswell.

I would also say that Stuart Ross and Jay Kubassek of the Six Figure Mentors are Digital Marketing Experts ( New Era ) and that the Digital Experts Academy, founded by Stuart and Jay, is one place where you can find the answers that you need if you are currently masquerading as a Social Media or Digital Marketing Expert !!!

The problem is not so much that the answers are not there it is that they are hard to find.You also have to be ” ready to receive ” the answers. This rules out a lot of people because their eyes are shut and their head is buried in the sand.

They look at HubSpot, Six Figure Mentors and maybe even Razorfish and shout ” Snake Oil !! ”  even as they sell bucket loads of it themselves.

Personally I have been here before. I don’t know why but I have always been involved in leading edge ideas and businesses. This is what this is – it is leading edge marketing and guess what ?? – only the early adopters are going to get involved.

Only those people who have been searching will find the answers. Only those people with an open mind will see the possibility of a solution.

The rest will keep doing what they have always done and getting what they always got. Actually the real problem is that what they used to do, used to work. That’s what many of them hang on to … ” Well, it used to work “.

Another problem is that most social media and Internet marketers are just that – marketers. They are NOT salespeople. Typically they have never been in a selling role ( apart from selling themselves – which, admittedly is an achievement ). They have not had to meet targets, make forecasts and nurture people from prospect through to customer. They typically avoid commitments to ” Numbers “. ( Visits to the website, Conversions into leads, conversions into customers, revenue generated, analysis of how it was done ). Not that it is easy to make these commitments and put the systems together to track visitors, leads and orders and how you did it.

However, both HubSpot and the Six Figure Mentors can provide this information.

Anyway, I will coach my ( sales and marketing ) team like this – Present the information, answer any questions, show how it helps, why it’s a solution BUT don’t expect many people to understand it. Only a few will – those with the humility to understand that ” there is another way “.

Don’t waste time with people who don’t get it. Move on to ” the few ” who will.

A TRADITIONAL EDUCATION CAN HELP YOU MAKE A LIVING… OUR DIGITAL EDUCATION WILL HELP YOU LIVE THE LIFE OF YOUR DREAMS.

There are four levels of training Silver, Gold, Platinum and Black.

The objective of this training program is to make YOU totally self sufficient in terms of being able to operate a Digital Marketing System from anywhere in the world with essentially, a laptop and an Internet Connection.

Once you have been through this training program you will have the skills for life – like learning to swim or ride a bike.

Today sees the start of HubSpot’s Inbound Marketing Conference in the Congress Centre in Central London. In January 2013 HubSpot will open it’s first European offices in Dublin – a location which I recommended to HubSpot.

HubSpot was founded in 2006 to address a problem that the founders saw as follows ” That traditional marketing was broken and that the tools needed to do inbound marketing were too complex and disconnected ” .

HubSpot’s name has become synonymous with ” Inbound Marketing ” which is a ” meme ” that it is credited with starting.

I am a massive fan of HubSpot’s but I am actually more of a fan of what HubSpot seeks to achieve for it’s clients. ( HubSpot’s revenue from it’s clients was about $28.5 Million in 2011 ). HubSpot has a ” mantra ” which is ” Get FOUND ” ( for relevant words and phrases in Google and other search engines ) , CONVERT ( traffic and website visitors to leads and customers ) and ANALYSE how you did it.

If you are, like me, a former salesperson ( are we ever former ?? ) sales manager and sales director these three words make it look possible that you can apply offline sales and sales management techniques to online ( digital ) marketing and sales.

In an offline world ( the old world ?? ) success for a salesperson is about building up a prospect list and then nurturing and qualifying that list – through the sales funnel – from prospect to qualified opportunity. Many of us use a percentage qualification system to show the difference between a vague prospect ( 5-10% ) and an increasingly qualified opportunity ( 40% might mean we have visited, 60% – we have put in a proposal that meets the needs, 80 % – we are pretty sure that we are going to get the order, 100% we got it and the money is in the bank ).

We can predict for our Board the amount of orders and revenue that we, as a Sales team are going to bring in. Order Value times Percentage Likelihood equals Actual Order Amount that will be realised. We can also monitor the progress of our sales team and look at sales campaigns that worked and ones that didn’t. We can try and learn from these and do it the way that works going forward.

How did we get our prospects in the first place ?? Actually, we create lists. We know what we have to sell. We know the people that are likely to buy and we find them, contact them ( in some way ) and then nurture them until they buy from us. We sort and prioritise these lists. We put the ones that look like they are likely to buy at the top of the list and we concentrate on closing those deals first.

When HubSpot said that traditional Marketing was broken it actually meant that traditional Marketing and Sales was broken. They were building on the idea that ” PUSH marketing ” ( Advertising, Cold Calling, Mailshots etc ) was failing and that ” PULL marketing ” ( Being found in Google, having your White Paper downloaded, giving training in a webinar etc )  was the way forward.

In sales this is very similar to the idea that you don’t sell ( successfully ) by the ” Hard sell ” you sell more effectively by understanding what people’s needs are and meeting those needs in an empathetic way. ( Telling is NOT selling ).

HubSpot was also correct that the tools required to do ” Inbound Marketing ” ( Predominantly Internet based marketing ) were too complex and disconnected.

Actually in 2007 Stuart Ross ( Founder of the Six Figure Mentors ) was following an Internet Marketing strategy put forward by Jay Kubassek ( Founder of PRO U ) in around 2004. Stuart often describes his Internet Marketing Strategy as basically ” Build a LIST, sell something and then sell something else “. 

Sound too simple ???

Well it is spookily like the ” old, traditional way of selling ” isn’t it ??

Except that it has been adapted for the Internet.

Building on what Jay had started Stuart created a system that was even simpler and more connected than HubSpot’s.

Between them Stuart and Jay will drive more revenue than HubSpot with a system that is more suitable for solopreneurs ( Home based entrepreneurs ) and Small and Medium Sized businesses.

If you would like to find out more about Stuart and Jay’s system please go

>>>>>>>>>>>>>>>>>> HERE <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<

Where you will be able to access a FREE 7 DAY ONLINE MARKETING BOOTCAMP.

STOP PRESS !!! January 2013 – The Internet Marketing Ecosystem ( mentioned below ) has now been incorporated into Centripetal Network Consultings’ Digital Marketing Ecosystem. Watch this video >>>> HERE <<<< to see how a system that provides all of the functionality of a HubSpot system at a much lower cost has evolved over the last couple of years.

Six Figure Mentor, Chris Windley, is providing advice on Digital Marketing Strategy from the Silicon Crossroads Technopolis in Lichfield, Staffordshire, U.K. serving Lichfield, Tamworth, Sutton Coldfield, Walsall,  Burton on Trent and Derby.

This advice is focused on how to drive traffic ( visitors ) to your blogsite or website, how to convert those visitors into leads and how to turn those leads into actual orders.

The Technopolis has been researching effective internet marketing techniques for the last 8 years and has extensive experience of e.g. Boston, U.S. based HubSpot ( HubSpot are opening a European office in Dublin, Ireland in January 2013 ) whose ” Inbound Marketing” mantra is ” Get Found ( for relevant keywords and phrases ), Convert
( from visitors to leads and leads to orders ) and Analyse ( how you did it ).

The Internet Marketing Ecosystem ( a means of driving web and blogsites to the top of Google search for relevant words and phrases ) was developed at the Technopolis. Work and investment was halted when the Six Figure Mentors ( SFM ) Digital Marketing System was found, a couple of months ago.

The SFM system is a PROVEN system for getting traffic, leads and orders for any business but is particularly suitable for home based entrepreneurs, small and medium sized businesses.

The Six Figure Mentors is a global organisation but Chris is based at the Technopolis near Lichfield, Staffordshire with easy access to Tamworth, Sutton Coldfield, Walsall, Burton-on-Trent and Derby.

To find out more about the Six Figure Mentors Digital Marketing System go

>>>>>>>>>>>>>>>>> HERE <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<

I have been and am, a member of many online communities ( too many too mention ! ) but the Six Figure Mentors stands out above even the best. I know that at the moment the Six Figure Mentors team are struggling to keep up with the number of people joining – globally. Stuart Ross is flying all around the world establishing new communities.

I have said it before but I think that it is worth repeating that my objective has been to find an Internet Marketing System that REALLY generates leads and orders. People who follow me know that I am a massive HubSpot fan and that I developed the Internet Marketing Ecosystem to help my clients improve their Internet Presence, ability to rank for selected keywords and phrases and rate of conversion from visitor to customer. HubSpot’s mantra is ” Get Found, Convert, Analyse ” one of Stuart’s mantra’s is ” Build a List, Sell something and sell something else ” – see that sort of simple, direct objective appeals to me !!

When you review the best digital marketers and web and blogsites in the world you see that  Listbuilding ( the collection of an opted in list of email addresses ) is key as is the nurturing and collection of that list. An email list always has a value but some are more valuable than others.

Click free report in this Call to Action here

and you are on an email list.

Click ” Learn More ” below

and you are on an email list.

Click ” Download Now ” on this HubSpot Call to Action

and you are on an email list.

I think you get the message ??

But I digress because I wanted to talk about the Six Figure Mentors Community..

When I paid my $20 I got what Stuart said I would ……. MASSIVE VALUE !!

I got confirmation of everything I believed in. ( regarding Internet Marketing ).

I was also on the email list !!! ( Actually I was on a couple !! )

I got  autoresponder emails – one a day – from Stuart. I also got emails from Martyn Hickey.

There was a lot of information to take in but it was all good.

After some time in the Six Figure Mentors Community Website ( access requires a monthly subscription ) Martyn Hickey introduced me to Stuart Chalmers – an Ordinary but very special guy.

I just want to feature Stuart’s personal website here

http://www.stuartchalmers.com/

by way of a thank you for everything that he has done to help.

Note that Stuart’s ( WordPress ) website has everything you need on a lead generating website – Call to Action’s, Email Opt-In’s, Blog, Social Media joins and shares.

The Community spirit shown by Martyn and Stuart makes Six Figure Mentors tower above other Digital Marketing Mentoring System’s.

TEST OUT THE SIX FIGURE MENTORS here FREE and no obligation !!

Chris Windley, Digital Marketing Expert and Managing Partner at the Silicon Crossroads Technopolis in Lichfield, Staffordshire spoke to the Daily Mail about Digital Death and why he is waiting for the official launch of My Digital Executor and NOT death !!

The impact of a Digital Death is entirely dependent on how involved someone is in the digital world and what the consequences of disconnection or interruption to their system would be. There are people who have maybe, a Linkedin or a Facebook account and use the Internet for browsing and for email. There are 2 or 3 passwords and usernames involved in that.

Now imagine that you were Stuart Ross ( see below ) , Founder of the Six Figure Mentors and someone who earns $100’s of thousands  a month through the Internet

Find Stuart at : https://sixfigurementors.infusionsoft.com/go/sfmsalespage/stuartrossmarketing

using various tools such as web and blogsites, social media sites, Google pay per Click, Facebook adverts, emailing lists, autoresponders etc etc etc. I don’t know how many usernames and passwords he has but it’s a lot !! I would say that nobody would understand  how Stuart made his money except that he has been discussing and sharing his techniques with his ” inner circle ” and with Six Figure Mentor members so there are actually quite a few people now who understand what he is doing. Previously only Stuart’s mentors would have understood what he is doing – his parents and brothers and sisters certainly don’t !!

There is a sort of no-man’s land between the casual user and a ” proper ” Internet based business. People that run eBay shops or small ecommerce sites; bloggers with lots of followers and advertising revenues being generated from their sites. It is highly unlikely that anyone un other than them understand how the system works.

Typically the sites that they use eBay, Facebook, PayPal, Google etc etc are based in the U.S. and they have their own views on what happens when someone dies.

When a Facebook user dies anyone ( yes anyone !! ) can shut down the account given that they have proof of death. So, imagine this – Stuart

( God forbid ) dies and the news gets around. One of his competitors hears about this, knows that a lot of Stuart’s income is dependent on Facebook ( adverts ) , provides proof of death to Facebook and gets the account shut down. Probably nobody ( the relatives or the lawyers involved ) has any conception that this is an important part of the income generating system.

What redress does the estate have against the person who shut it down or Facebook ?? None !!

Graham Ross ( below ), Founder of My Digital Executor, decided that this was just unacceptable.

Here’s what Graham says on his website http://www.mydigitalexecutor.co.uk/ ……

Have you ever worried about what would happen to your email, tweets, blogs, domains,  affiliate sales accounts, created/collected music, photographs, websites, designs, virtual world items, online account balances, online revenue streams and even operational online businesses when you log off for that final time? Probably be lost forever or, worse,  be taken over by those unauthorised by you, putting your money, data and creative property at risk. Read articles on the problem from The New York Times and The Guardian.

Let us put your mind at rest

Our straight forward and simple protocol ensures that your accounts and assets will be handled fully in accordance with your wishes. We provide a form on which you set out, and update, your wishes. We then refer you to a solicitor who will help you ensure those wishes are legally honoured (you are not committed to any further costs beyond your membership of this service).

Writing an informal note of your wishes has no effect

You may think that informally appointing someone to take over a digital asset on your death is the answer but it will have no legal effect. Equally of no legal effect are services that store your passwords and last wishes like Entrustet.com and LegacyLocker.com. Legacy Locker specifically warns by email  those you seek to appoint that ‘it is not legally binding’ because ‘ownership of any electronic rights related to the internet such as intellectual property, domain names, or marketing affiliation agreements, cannot be granted or transferred through Legacy Locker’.  This is because the law dictates who is entitled to your assets, including your digitalassets, and the only way to impose your wish above the law is through a Will, or Codicil to a Will. A friend who acts, albeit innocently, on your informal wishes can be sued by the next of kin entitled to your estate. We  ensure you are able to make such wishes binding and effective after you pass away.

We protect your passwords but do not hold them

Whilst we ensure your estate has lawful and effective access to your online accounts after your death, we do not hold your passwords.

What if I just ignore the problem

If you want to learn about the problems with what would happen on your death with some of the more popular internet services, then see our page called ‘How Websites Deal With Your Death’.

For more information call Graham on:

MD Executor Ltd

A company registered in England under registration number 08226375

Registered Office:-

47 Rodney St

Liverpool

L1 9EW

Telephone:  0845 0573719

Fax: 0870 130 3337

Email: admin@mydigitalexecutor.co.uk

I came across Stuart Ross of the Six Figure Mentors about a week ago when I randomly clicked on one of his Facebook adverts. ( I hardly ever click on Facebook ads but it looked interesting ). It didn’t take me long to find a video interview that Thomas Power ( co-founder of Ecademy.com ) did with Stuart.

As I ” Know, Like and Trust ” Thomas ( & Penny ) Power I quickly signed up for the initial offer here ..

Step #1

Scroll down and you’ll see our secure online payments form to get started…

The application fee is only $19.95 and don’t worry you wont risk a single penny as it’s 100% refundable within 30 days if you decide this is not for you (or if we determine you’re simply not the right person for us) then just let us know and your $19.95 will be refunded immediately.

I am very glad I did !!!

People who follow me will know that I am a massive fan of HubSpot and that I have been promoting what I call the Internet Marketing Ecosystem here for some time. Actually, I am about to launch a WordPress website which describes the Internet Marketing Ecosystem in more detail.

I have been working my way through Stuart Ross’s video course ( which I gained access to when I paid my $20 ) and also Stuart has been emailing me every day ( well, his automated system’s have 😉 with new video’s and information.

I have also had a telephone call ( skype ) with Martyn Hickey, who is one of Stuart’s team. I booked this through the Six Figure Mentor website for last Monday. Frankly it was too early to talk because I was working diligently through the information that I had already got and was getting every day. I simply said the truth – that this was the best $20 I had spent in years !!! I really mean this.

I am going to explain why it was so valuable and useful shortly but before I do let us digress…..

When I first saw HubSpot a couple of years ago it was a revelation to me. I think they have been going for about 3 or 4 years now and HubSpot is the 2nd fastest SaaS company in the U.S. – next to Salesforce.com. HubSpot’s mantra ” Get FOUND, CONVERT and ANALYSE ” is, as I like to say now ” burned into my brain “.

I have a burning desire to ensure that my clients, friends and the companies I am invested in get the right advice when it comes to Internet Marketing . This has led to me developing the Internet Marketing Ecosystem concept as a relatively simple way of explaining to people what needs to happen. It happens to have components in it that I am highly committed to e.g. WordPress, Twylah and the various social networks that I use like Twitter, Facebook, Linkedin, Google + and Pinterest ( to name a few ).

The main reason we developed the Internet Marketing Ecosystem concept was that HubSpot had proved to be a ” bridge too far ” for many of my clients in terms of cost and skills and resources required. As I have said elsewhere in this blogsite HubSpot themselves appear to have realised that they are not quite suited to the small and medium sized business and certainly not to the ” solopreneur “.

Stuart Ross has designed the Six Figure Mentors around individuals:

but the principals certainly apply to any size of business – it’s just that Stuart has chosen to start with individuals whilst HubSpot is now more appropriate to Medium and Large sized businesses.

HubSpot and the Six Figure Mentors have very similar ( if not identical ) objectives though – to get leads, prospects and customers ( orders and cash ).

For me this was really exciting – just as a concept.

However, when you start looking at the information that you can access with a $20 payment and which comes by email from Stuart every day from the time that you sign up, you can tell that everything you need is going to be here.

For me little things and big things confirmed and reaffirmed what I was thinking. There are too many to relate really but for example: He concentrates on the strategy and outsources the detail; he thinks in terms of what motivates people to buy and how to encourage them to do so; he passionately believes in Internet Marketing; he believes in trial and error but learning quickly; some people might not believe in Facebook but he DOES !! ; He has WordPress at the core of his marketing systems.

Mostly, what is important is this. His system is proven to produce millions of Pounds, Dollars or whatever in actual sales. I am going to say right away that the Internet Marketing System has not ( yet ) produced the same thing.

Hence, I highly recommend that you go to

http://thesfm.com/

and invest $20 – yes just $20 !! – because I think you will agree with me that it is the best $20 you have spent for ages if not EVER !!!

If you want to find out more about Stuart you can go to his personal website here.

http://stuart-ross.com/

Stuart Ross.

I will keep you updated as to my findings with the Six Figure Mentors on a regular basis.