Internet Marketing Strategy in Birmingham

Posted by Chris on January 26th, 2012

When I researched what advice and guidance was being offered in Birmingham in respect of Internet Marketing Strategy I realised that it was sadly lacking in all respects. It was massively outdated when compared with the views of the worlds leading Internet Marketers who I spoke to on a regular basis. My experience in the high technology world over the last 20 odd years has taught me that to be up to date you HAVE to be aware of what is going on in the U.S. ( Note that most of the major influencers in the Internet and High Technology world – Google, Apple, Facebook, Amazon, eBay etc etc – have come from the U.S. ).

However not only was it outdated but it was over complicated ( probably because those people who were talking about Internet Marketing Strategies did not actually understand what was going on ) and not put in terms that could easily be understood by the senior management of Birmingham based business’s.

How difficult can it be to understand that building a website that cannot be found on the Internet ( for the things that you want it to be found for ) is a total waste of time and money ??

Is it really that hard to come to the conclusion that you need to understand what is happening to your existing website ( how often it is found; what people do when they find it etc etc ) so that you can judge whether the time, effort and money spent on Internet Marketing is actually producing a return ??



Whilst there are a lot of technical elements involved you don’t want to talk ” technically ” as a senior manager of a Birmingham based business you want to talk in simple, strategic terms about how you can drive the business forward.

I produced a series of  ” Letters from Marketing ” for some of the senior management of the companies that I was helping

but have become convinced that Birmingham based businesses need more, up to date information and guidance on this topic of Internet Marketing Strategy and so I will be looking at additional ways of getting the message across in the near future.








Contract and Civil Litigation Experts in Birmingham top Google search

Posted by Chris on January 20th, 2012

Contract and Civil Litigation Experts, Pegasus Legal LDP, are topping the Google search rankings for Consumer Law Expert searches aided by Birmingham news collection service My Birmingham News

A blog posted here

was picked up by My Birmingham News within hours of it being posted and both the M & A Rainmaker and My Birmingham News posts were ranking high in Google searches within 24 Hours.

Both posts demonstrate the power of WordPress based websites in achieving high rankings for users.

Pegasus LDP is a young and innovative legal organisation which complements high technology methods of marketing.

Building on the foundation of the WordPress post higher rankings were achieved by utilising social networks like Linkedin, Google +, Facebook, Twitter and digg to feed into and support the WordPress posts.

This advanced marketing technique utilises the 3 main drivers of high ranking websites

– On page SEO

– Relevant Content creation

– Links

added together with perceptive keyword selection in order to get the attention of relevant searchers.

For further information on Pegasus LDP go here:

Contact Ms O’Connor and Pegasus LDP here

Pegasus Legal (LDP) 

Tel: 0121 455 8347

Fax: 0121-455 6546 DX: 715586 Edgbaston

Somerville House 16 Harborne Road Edgbaston Birmingham B15 3AA






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