Belfast based Makeup artists and Beauty professionals – be part of the arrival of Motives in Ireland

Posted by Chris on January 8th, 2014

Belfast based makeup artists and other beauty professionals have an amazing opportunity to rocket their income

Check out this guide to getting more income from the same time

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in Belfast and ready for a change and high earnings Contact me @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

Motives in Birmingham – Attention all Makeup Artists and Beauty Professionals

Posted by Chris on January 8th, 2014

Birmingham based makeup artists and other beauty professionals have an amazing opportunity to rocket their income

Check out this guide to getting more income from the same time

( See the end of this article for recommended makeup artists in and near Birmingham )

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in Birmingham and ready for a change Contact me – twitter @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

Recommended Makeup Artists:

Holly Zamani.

Helen Pearson.

 

 

 

Best Online Cosmetics Shopping Site

Posted by Chris on December 25th, 2013

There are many online cosmetics websites but this Motives site has the latest fashion forward products from New York and Miami

Motives cosmetics is the quality of Chanel or Dior at less than the price of MAC

 

Adopted by some of the most famous celebrity makeup artists in the world, Motives cosmetics is sweeping the world but is as yet unknown to the mainstream buyer.

Eminating from New York and Miami based Loren Ridinger and LaLa Anthony – friends of celebrities like the Kardashians, Jay Lo and Alicia Keys – Motives Cosmetics and Motives for LaLa ( designed for women of colour ) is a cutting edge cosmetics line that was designed by women who wore the best for women who want the best but at an affordable price.

 

 

The reason that so many celebrity makeup artists are adopting Motives is that it is amazing quality at really low prices.

Motives can be obtained from selected makeup artists and discerning salons in the UK but it can also be obtained easily online >>> HERE <<<< n.b. this is a U.K. site for U.K. purchasers there are alternative cosmetics sites HERE for the US and HERE for the rest of the world.

Please contact me if you have any problems buying cosmetics from any of these sites. I am on twitter @cwindley on skype at chris.windley and on mobile +447881 500002.

If you need assistance identifying the right cosmetics for you I have makeup artists that can help you. We don’t have people everywhere in the UK at the moment – and in fact if you would be interested in representing Motives in your area please ask for more information.

 

 

Alicia Keys

 

 

 

How Makeup Artists and other Beauty professionals can break the time-money connection

Posted by Chris on November 20th, 2013

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

Contact me @cwindley, skype chris.windley email chris.windley@gmail.com  or phone 07881 500002 to discuss this opportunity in greater detail.

 

 

 

Celebrity MUAs and other Celebs using Motives Cosmetics and Skincare

Posted by Chris on November 15th, 2013

UK Makeup Artists, Spas and Beauty Salons have celebrity endorsements to ensure confidence in using Motives products

It is really important to have assurance from professionals both here and in the USA that Motives products are both high quality and affordable

 

 

The Motives Cosmetics and Skincare range is very high quality but affordable product. Advertising and Corporate Overhead costs have been avoided in favour of direct, global sales and word of mouth marketing ( word of mouth marketing includes electronic word of mouth marketing  like this blog ).

Editorial copy has been obtained in many well known beauty and fashion magazines purely because the writers have tested and loved the products so much that they decided to write ( blog and Instagram ) about them and then these same products have won ” Best in Category ” to add yet more evidence to the story of quality at a reasonable price.

Clearly some people will know Loren Ridinger and LaLa Anthony – the founders of the Motives Cosmetics range – especially those who are watching, for example, Keeping up with the Kardashians, where Kim and Khloe are often to be found using and wearing Motives and other Shop.com products.

As I talk with professional Makeup Artists one of the things that they are impressed with – aside from the quality of the products that they are testing – is the use of the Motives range by celebrity makeup artists like Claudia Betancur..

 

http://claudiabetancur.com/ ( who counts Loren among her clients )

 

 

and

 

Scott Barnes

 

 

Watch this video here:

 

 

http://www.youtube.com/watch?v=LsABrs7ysf0

 

Go to Scott’s website here:

http://www.scottbarnes.com/

 

in the US and

 

Kristina Theodoris in the UK…

 

Her website here..

http://www.kristinatheodoris.com/

 

 

 

and see my previous blog on Kristina doing Stooshe’s Alex Bugg’s makeup.

 

here

 

http://mandarainmaker.co.uk/2013/10/14/stooshe-alex-buggs-in-a-motives-make-up-tutorial/

 

 

These makeup artists have very famous clients of course.

 

Not only can professional makeup artists in the UK be confident about the products but so too can amateur makeup artists, spa owners and ladies who just want to use the best.

 

We will be announcing other Celebrity Makeup Artists who endorse Motives makeup in the US, UK and other countries soon.

 

Here’s just a few Celebs that love Motives ..

 

Celebrities That
Love Motives:

Paulina Rubio
Marisol Nichols
Jennifer Lopez
Eva Longoria Parker
Kimora Lee Simmons
Alicia Keys
Leah Remini
Stephanie Jacobsen

Contact me on +447881 500002, @cwindley or chris.windley on skype to discuss how you can get to use these amazing products.

 

The UK Launch of Motives with celebrity guests is HERE 

 

 

 

 

WANTED !! Motives Mavens for the UK. Cosmetics Evangelists.

Posted by Chris on October 18th, 2013

We are looking for bloggers and makeup artists in the UK who are ready to replicate the massive success of the New York Motives Mavens

Loren Rodinger and LaLa Anthony have started a cosmetics and skincare range that is taking the world by storm

A  month or so ago some very special beauty and fashion bloggers were invited aboard JR and Loren’s yacht in New York to sample the Motives Cosmetics and Skincare range.

The blogs and posts on Instagram, YouTube and Pinterest ( particularly ) that emanated from this short boat trip have become a Social Media, Beauty and Fashion phenomenon.

Demonstrating the unbelievable power of blogging, picture taking and social media the Motives message has been sent around the world resulting in more and more bloggers, makeup artists and other people involved in the beauty and fashion world sitting up and taking notice.

Here’s a video of that fantastic event:

 

You will be able to find the Instagram Addresses for most of the participants there.

Now, this trip was a follow on from an idea that Loren and LaLa had one night, late, when they were working at home in their P. J.’s ( Pyjamas to us Brits ). This idea was to reach out to the top 5 Instagramers and ask them for feedback on the Motives products.

Here’s another video where Loren and LaLa explain how they started what became known as ” The Instagram Project ” and what was the result of it. This includes some amazing pictures and posts which are being used by Motives representatives all over the world and have been replicated from Instagram to Facebook, Twitter and many peoples blog posts.

 

As Loren says – by providing these leading Instagramers with product they have, very kindly, produced reviews, photos and blog posts.

We are looking for Instagramers, bloggers and fashion and beauty professionals to do a similar thing in the UK.

You don’t have to be a ” global phenomenon ” yourself ( although you may be one day ) you just have to be a dedicated, professional blogger or makeup artist ( or aspiring artist ).

When I hear the word ” Maven ” ( which you may not be familear with ) I always think of The Tipping Point ( a book written by Malcolm Gladwell ) who referred to the fact that some people have a particular, rare,  set of social gifts. They are predominantly either salespeople, connectors ( they know lots of influential people ) or mavens ( they know a lot about a particular subject ).

Fashion and Beauty bloggers are typically a combination of these – very knowledgeable about their specialist area, able to connect with people ( online ) and also able to sell.

These people can ” Evangelise ” about a product or brand.

If you think that you can do this please contact me by commenting here ( I will get your email address ) , Tweeting me @cwindley, skype me at chris.windley or phone or text me on +447881 500002. email: chris.windley@btinternet.com or chris.windley@gmail.com

By the way this is a global initiative but we are focussing on the UK and Ireland at the moment. Best Regards.

 


Copyright © 2007 M & A Rainmaker. All rights reserved.