M & A Rainmaker

Aside from Bill Gates I used to look at other ” Digital Citizens ” Googles to see how they came across, for example:

Mark Zuckerberg , the founder of Facebook

http://www.google.co.uk/search?hl=en&q=mark+zuckerberg&btnG=Search&meta=&aq=f&oq=

Thomas Power, the co-founder of Ecademy

http://www.google.co.uk/search?hl=en&q=thomas+power&btnG=Search&meta=&aq=f&oq=

Lucas Wyrsch, a highly connected friend of mine who I first met on Ecademy

http://www.google.co.uk/search?hl=en&q=lucas+wyrsch&btnG=Search&meta=&aq=f&oq=

Penny Power, the other co-founder of Ecademy

http://www.google.co.uk/search?hl=en&q=penny+power&btnG=Search&meta=&aq=f&oq=

Maria Sipka, of Xing and Linqia

http://www.google.co.uk/search?hl=en&q=maria+sipka&btnG=Search&meta=&aq=f&oq=

Jet Rotmans – an Internet Artist I met on Ecademy and Founder of The Faith Factory

http://www.google.co.uk/search?hl=en&q=jet+rotmans&btnG=Search&meta=&aq=f&oq=

Of course I have thousands of digital friends ( no, Mark Zuckerberg is not a friend, to my knowledge )

These people have many more connections/friends/tweeps etc than me and I suspect that thier digital memorials will be bigger than mine.

So, returning to my own Google my top listing is from PRFire, the Internet Press Release company. Now of course the message it gives, that I added marketing and  salesforce management advice to this M&A Rainmaker blogsite is relevant but there is a hidden story of the realisation of the  power of Internet Press Releases behind this announcement. As if to underline this power before I died I became the victim of a ” boiler room scam ” ( which of course you can Google if you don’t know what that is ) . Anderson Munro

http://www.google.co.uk/search?hl=en&q=anderson+munro+scam&meta=&aq=1&oq=anderson+munro

ripped me off by using Internet PR to support thier credibility. Of course once revealed as scammers I and other victims used the power of the Internet to ensure that other people searching on Anderson Munro ( and similar scam companies ) found out that they were scam. Nevertheless originally they used Internet PR sites to support thier own website and the power of Internet PR was considerable. Press Releases were once just about getting yourself into papers and magazines and onto TV and radio. Today Internet PR sites are amazing tools for getting over targeted Internet messages and you will find them distributed throughout my Google – touring the U.S. , adding another Nelson sculpture by Suzie Marsh to The Glan Yr Afon Inn, launching an ESM solutions club and talking about eBay buying Skype.

Increasing the power of the Internet Press Release is the ” Internet Share button ” enabling a Press Release to be shared to all sorts of social networking and aggregation sites like Facebook, Twitter, Digg and Stumbleapon.

I don’t know how long it will last for but this Google here

 http://www.google.co.uk/search?hl=en&q=microsoft+small+business+server+dorset&btnG=Search&meta=&aq=f&oq=

brings up another PRFire Press Release

http://www.prfire.co.uk/press-release/dorsets-global-production-defies-snow-with-asterisk-phone-system-5426.html

that helped Poundbury Systems be found for some great work that they had done in providing one of thier customers with remote working facilities that allowed them to carry on production despite the snow of January 2010.

Once again we are onto a subject that a book could be written about because there is great art in writing Press Releases and there is even greater art in writing Press Releases that appear in Google for words and phrases that you want them to.

The MyBlogLog result for my Google search is interesting. It was the first blogsite that I joined but I did not actually do anything with it very much. Then Yahoo bought MyBlogLog

http://mashable.com/2007/01/08/yahoo-mybloglog/

in 2007 and since then it has started aggregating ( picking up my posts from elsewhere and presenting them on MyBlogLog ) information that I put out.

Really, this blog and The Glan Yr Afon Inn blog, set up for me by Nikki

http://www.google.co.uk/search?hl=en&q=nikki+pilkington&btnG=Search&meta=&aq=f&oq=

were my first real experiences of blogging. Had I lived longer I would have got much better at integrating graphics into my blogs because I was very aware that they were text dominated.

Once I got a friend of mine, Peter Herridge, to start running. He became a much more dedicated runner than me and ended up running 24 hour, 100 mile races. I bowed out at about 80 miles over 2 days. More recently I introduced my friend Richard Spooner

http://www.google.co.uk/search?hl=en&q=richard+spooner&btnG=Search&meta=&aq=f&oq=

( He’s the Whole Brain Thinking one !! )

to blogging and with Howard of Seventh Wave Media

http://www.seventhwavemedia.co.uk/home

he has gone on to produce

http://zeststreet.wordpress.com/

and

http://smeworldinfo.wordpress.com/

which are full of lovely graphics !!!

After MyBlogLog we have entries on my Google from Ecademy. Ecademy was the first ” Social Network ” that I joined in 2005. Actually Ecademy is a ” Business and Social Network ” . At one time LinkedIn was ( to me ) the de facto ” internet business network ” and Facebook was the ” social network ” . Ecademy was a hybrid of the two.

Ecademy is also very open to the Internet and posts on Ecademy can be used to promote specific things on Google as you may have seen from the earlier Google on Microsoft Small Business Server for Poundbury Systems.  

Ecademy was a very formative part of my Digital Citizenship. Prior to it I had really only known about websites and email – to put it simply.

It is so nice that part of a testimonial from my digital friend Victor Marques 

http://www.google.co.uk/search?hl=en&q=victor+marques&meta=&aq=0&oq=victor+marq

comes up.

” After a week…i think today how great it is to have such a friend and adviser as Chris Windley…He is a master ,,, a true and passionated man about his … “

How nice is that ??????

Ecademy has evolved considerably over the last 5 years, offering many new features. In particular it has made good use of the share facility allowing Ecademy content to be shared easily to Facebook, Twitter etc etc

Penny and Thomas Power also have a very ” open ” attitude to other social networks promoting them aswell as Ecademy and promoting the whole Social Media space. 

I died at 5.21 and 50 seconds on Sunday 17th January 2010. I was born on the 18th June 1956. My mum knows the time. You can work out my age – it’s still a matter of some sensitivity to me.

Don’t grieve for me because I had a great life, I died quickly and painlessly and I was ready to go.

Of course when I put my old Captain’s wife’s picture up on Facebook last year telling them that she will ” live forever in cyberspace ” I knew that I would also live forever in cyberspace too.

I have a permanent digital imprint – I am – or was – a Digital Citizen.

If you don’t know what a Digital Citizen is you can look at this link here

http://mcdn.hubspot.com/Hiring_In_The_DARC_Ages_HubSpot_eBook.pdf

which I came across only recently and explains what a Digital Citizen is. I am not sure where having been a Digital Citizen is in the ranking of all the things that I did but it’s way up there.

As anyone knows who is 50 ish we lived from a time of black and white TV to the Facebook generation. We experienced the digital revolution. For us things happened at the rate of Moores Law. Man, we are talking serious progress here.

Of course you are your Google. I have known this from the day a salesperson that I was interviewing said ” Well actually I know quite a lot about you because I Googled you “. At the time I thought that it was rather unfair to come at me with a statement like that when I was just trying to ” put him at ease ” by telling him a bit about myself. I mean as soon as he said that I just wanted to get him out of the room so that I could Google myself and find out who I ( digitally ) was. What DID he know about me ????

It’s also true that it’s now too late to start that company that I always wanted to – the one that delved deeply into people and company’s secrets via the Internet. A digital detective agency. No, I never did that one but I did become a bit of a geek at using Google – not like super good – just pretty handy.

Anyway – you are your Google eh ?

Well here’s mine http://www.google.co.uk/search?hl=en&q=chris+windley&btnG=Search&meta=&aq=f&oq= , well it was at the time of my death anyway – I don’t know what it will be like in 1 hour, 1 year, 10 years or 100 years. Only you will know that.

So, I hope that my Google of me bears at least some resemblance to yours or else this is not going to make much sense is it ?? ( Of course it might be even more interesting !! )

See, we already know that a Google depends on who you are, when you did it, where you are, what your preferences are and anything else that Google decides to introduce between the time that I died and the time that you actually read this and look at the Google. It’s looking like I could write a book about this point alone so I had better leave that one for another life.

Now, how many pages of Google search results describe your life adequately ???  I don’t know about you but I got bored at the 140th result.  No doubt ” the long tail ” stretches into infinity or something but at the time of my death I understood that people only really looked at the first couple of pages. Well – we were so busy we did not have time to click on the next arrow too many times did we ??

I thought I would Google ” Bill Gates ” just to see what his Google looked like ( sorry Bill I was not trying to rub in the fact that Google sort of eclipses Microsoft ) and discovered that he was dead aswell – well at least on page 2 of my Google of him there is a website called ” Bill Gates is Dead “. Bit weird really.

Anyway – I reckon that you will get the essential me in the first few pages – certainly by the 140th result you will know a lot about me. Having said that you may not find out much about my family – my parents, my wife and my children – and my pets. Of course Dave ( son ) and Claire ( daughter ) and even Pam ( my wife ) are now on Facebook. Oh yes and some of my old friends have recently ” friended ” me.

Now, lets get this one out of the way shall we. A whole load of experience has taught me that it’s actually not that beneficial to come up on Google for your name. ok – so there’s a few ( thousand ) people out there who know the ” Chris Windley brand ” but really I have been trying to come up on Google for what I offer rather than who I am. I doubt if you are going to find me by searching for ” salesperson ” or ” business angel ” or ” marketing person ” or ” Digital Citizen ” but you will find me for ” M&A Rainmaker ” and ” Condor Bermuda ” for example.

Had I lived longer I probably would have addressed some of these things. I could make myself come up on Google for at least some of these terms you know. Of course you can’t guarantee anything in the search rankings world but I am confident that I could have firstly defined the essence of myself better and then ensured that you would find it if you Googled it. If I had had more life I would have worked harder on this.

There will be some really random things that I will come up on Google for aswell.  Here’s one

http://www.google.co.uk/search?hl=en&q=mikuni+carburetors+harley+upgrade&btnG=Search&meta=&aq=f&oq=

Now you are going to think I was a biking freak aren’t you ??? Well I wasn’t but I did make a film of upgrading a Harley Davison bike with Mikuni Carburetors with Mark ( my sister’s husband ) and some other guys. It’s on a social network that I started called ” The Bike Channel “.

Perhaps you should consider having an Inbound ( Internet ) Marketing Assessment

as I did yesterday if you are a website owner.

However, if you don’t believe that effort put into ensuring that your website is found, designed for qualified traffic and able to convert leads is worthwhile then maybe you should not bother !!

It’s one of those situations where the early adopters and open minded people only need apply.

Hubspot ( who provide the Inbound Internet Marketing Assessment ) say that in 2009 2 million people visited thier website which generated 160,000 sales leads which converted into 1,000 customers.

Visitors, leads,customers. That’s what we are after really isn’t it ??

One of the problems that some companies have at the moment is that they don’t actually believe that a website can deliver real leads and customers.

Now, I am the first to say that not everyone is on the Internet and therefore influenced by it and certainly not all of those people are avid social networkers so you have to keep your traditional marketing, word of mouth marketing and database marketing going however you also have to fully embrace the fact that websites DO provide leads and customers IF they are designed correctly and promoted using blogs and social media.

You can find Hubspot here

http://www.hubspot.com/

and you can get an Inbound Marketing Assessment by clicking on the button that you will see there.

A couple of important links for Inbound Marketing:

http://inboundmarketing.com/

http://mcdn.hubspot.com/Hiring_In_The_DARC_Ages_HubSpot_eBook.pdf

http://www.hubspot.com/

I will come back to these sometime.