M & A Rainmaker

Article by Chris Windley .. cofounder/investor/strategist .. there from Day 1.

In the last few days I have been talking to various people about magazine launches and in particular online magazine launches and why most of them flop but MilliOnAir Magazine went global really fast.

The second issue was the Lori Mixson cover story – a key issue.

( Not appearing above ).

It is worth thinking back to before MilliOnAir was launched ( June ). Then ( from January 2016 ) we had been focused on building the Millie Cooper brand and The Branding Initiative network ( the Global Co-operative Network as I call it ).

From January when I met Millie until now we have been building Millie’s personal brand globally together.

The analysts that I spoke to said that this was a key factor because often ( typically ) magazines are launched by people with no personal brand and no network.

Both Millie and I had pretty strong personal brands ( Millie after I helped her with it ) and I already had a huge, global network.

The first issues in particular drew heavily from my network and were promoted by a combination of my huge network, Millie’s network and The Branding Initiative network.

There was no cover star on the first issue.

Above pic: Early version with May on it – see below for later version with June on it – both issue 01.

Or at least no ” known ” cover star.

In fact – as I am reminded now – I was the nearest thing that issue had to a cover star !! Along with The Rolls Royce Dawn.

We worked on that first issue closely together – Millie creating the design and content and me proof reading until we were both happy with it. Of course it had all of The Branding Initiative co-founders in it , Kelly Ann and Melanie MJ Jones and other friends.

Issue 02 was the one featuring Lori Mixson who was a long standing member of my global network. Based in Texas Lori wanted to be promoted globally and I told her that MilliOnAir was one way to do that.

I was a ” digital ghost ” for her Linkedin and twitter accounts while she was recovering from illness and looking after her children and family. It was a delight to see her pleasure at being on the front cover and she must have bought about 14 hard copies to distribute to her family and friends.

The analysts that I spoke to said that this was a pivotal point. Although at the time it didn’t drive huge amounts of views and shares.

Issue 03, Celia Sawyer came from my connection Derin Cag. Celia being our first big TV star,

Issue 04 Ange Loughran – again from my network.

Issue 05 – ahhh my friend Jamie Baulch from South Wales. Olympian and all round fabulous guy.

Issue 06 – Niyc Pidgeon – a connection from Ange.

Issue 07 – Mariett Ramm – an introduction from Mary Kurek and our second ” Business Partner ” after Lori and our first external investor. Mariett also part financed the launch party along with me and other people that we got to contribute.

Issue 08 came from an event that Millie went to.

Issue 09 came from Lori.

Around the 2nd issue I could see that a global franchise could be established and the way to do this was for the ” Business Partner ” or ” Country Manager ” to start to build feature pages in the main magazine to start ie ” The Mixonitup pages ” and then move on to e.g. MilliOnAir USA magazine.

I also could see multiple ways of generating revenue which I highlighted in business plans and investment proposals that I wrote.

Mariett in particular understood exactly where I was headed,

The media analysts and I have decided to produce detailed case studies on MilliOnAir as quite clearly the foundations have been laid for substantial future growth.

so .. more soon …

Find Out About the London Launch Party with more than 10 MILLION VIEWS of #MOALaunch … https://www.linkedin.com/pulse/millionair-london-launch-31st-january-2017-chris-windley

How can you integrate the Motives Cosmetics line into your Fashion or Beauty blog or business ??

Are you a Beauty Blogger ?? Are you a makeup artist ?? Do you have a Beauty or fashion related business or website ??

Extending the success of Motives in the USA to the UK we are working with selected Fashion and Beauty bloggers to show them how to leverage the power of the Motives and Shop.com Internet Portals and integrate these into their existing business models.

Let’s just discuss the opportunity that exists for the fashion and beauty blogger and their network of related contacts – for example,  makeup artists, salon owners, health spa owners and fashion business owners.

Obviously bloggers have an Internet Presence ( web/blogsite and social media pages ) already. Their contacts may or may not have web or blogsites. It does not really matter whether they do or don’t. The Motives and Shop.com portals can be stand alone or integrated with existing web presences.

To get some ideas let’s look at some people already doing this ( this is just a random selection from Googling Motives Cosmetics ):

Here’s Lily & Vanessa Lewis  from Australia. Did you see the ” Shop in MY store button ” ??? What a lovely site.

Here’s another site from someone in America. See the advert on the right hand side at the top ?? Takes you straight to this person’s Motives Portal.

This one from Emily Eddington of the USA is a Blogger site and perhaps more typical of the ones that we have seen in the UK so far. Emily has written a review for Lauren Page so you’re are actually being directed to her Motives site.

So, the way you use the Motives and Shop.com portals is flexible and non-exclusive. – which means that you can carry on doing independent reviews and you can also carry on recommending other products from other companies.

What is important to understand is that these ladies have ” monetised ” their sites. This basically means that you are giving people the opportunity to buy the things that you like and recommend.

SO MUCH effort goes into reviewing and writing about products. Why not give them the opportunity to buy some of them from YOU ??

In this video here we are going to hear from Makeup Artists, Coach/mentors TO Makeup Artists and Salon owners and particularly from Ethnic, darker skinned ladies ( African American and Latino ) who love the line created specifically for them by La La Anthony 

Did you hear that phrase ” Trading Time for Money ” from Carlos ???? Your blogsite is on 24 Hours a day – people are looking at it from all around the world all the time. Why not have it so that, if they want to, people can buy from it all the time ?? Where will you be ?? Sleeping ?? On the beach ?? Shopping ??? When you get an email message saying that someone has bought one of your recommendations.

By the way – I know that most of the people that you are seeing here are in the U.S. ( Some of the web and blogsites I showed you earlier were, for example, in Australia ).

We are leading a Digital Marketing initiative into the U.K. but there are already people here that are doing great business as Shop.com and Motives partners and affiliates.

Here’s Kristina Thoedoris with Stooshe ‘s Alex Buggs:

Kristina is in London.

So,  Let’s see what else you can do with Motives by going to this website >>>>> HERE <<<<<<<.

If you are a blogger or journalist then we have a PRESS KIT for you here. This has this Autumn and Winters lines in it.

So, I hope you have enjoyed this information and if you have please contact me:

My Shop.com Shopping Portal is >>>> HERE <<<<

My Motives Shopping Portal is >>>> HERE <<<<

So please browse around them and let me know what you think.

Skype me : chris.windley

Call me : +447881 500002

email me: chris@mandarainmaker.co.uk

or just GOOGLE me and connect on one of the social networks.

TAKE SOME ACTION !!!!!!!

There are some amazing Beauty and Fashion bloggers online and they really work hard on building their followers on Social Media and driving traffic back to their blogs

I am working with a special team that wants to help bloggers – beginning with Beauty and Fashion bloggers – build their Online Presence and MONETISE their platforms

Loren Ridinger, Senior Vice President of Internet retailing giant MarketAmerica.com and SHOP.COM, Creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and Founder of the exquisite jewelery collection, Loren Jewels® and the fine jewelery line, Yours by Loren® which is available exclusively through HSN, has an AMAZING Internet Presence.

Of course she has had a lot of help with it. She is  recognised as an Internet mogul who has been changing the face of the beauty industry as well as Internet shopping for the last 20 years.

There is a huge amount of Digital Marketing and Sales knowledge within Market America/United Kingdom and it’s brands such as Shop.com and Motives. I am combining this with my team and I’s knowledge which – even taken alone is extensive.

We are going to help selected bloggers to ” Build their Online Presence ” as we call it. Essentially that means getting them more Social Media network followers, more traffic to their blogs and more MONETISATION opportunities.

Some of you may know me as co-founder of the Digital Marketing Ecosystem ( DME ) by Centripetal Network Consulting.  The DME is a system for getting anyone more TRAFFIC, VISITORS, LEADS and ORDERS ( CASH ).  Most of the bloggers I have spoken to clearly understand that increasing their Social Media networks and driving traffic from them back to their blogs is crucial.

Typically we see great blogs with beautiful, interesting posts on beauty and fashion topics. We see traffic counters to let people know ( up front ) just how big their networks are and how many people are visiting their blogs. This is wonderful to see. WordPress is a very popular blogging platform and it is the default platform for the DME. ( Other blog and web platforms work well – WordPress is just our focus ).

Sometimes the Social Media networks could do with some additional followers and in some cases there is a focus on one network over another. Clearly as a very visual subject Instagram and Pinterest are very popular with Fashion and Beauty bloggers. Facebook and Twitter are popular too.

Whilst e.g. Twitter combined with a WordPress blog will give a good traffic stream ( posts created on the blog and then posted on Twitter ) it is unlikely to be enough. Many sources of traffic need to be combined to get great results e.g. Twitter, Facebook, Instagram, Pinterest, Google + and of course SEARCH traffic  ( i.e. your blog being found on Google for relevant words and phrases ).

WE ARE GOING TO HELP YOU GET BIGGER NETWORKS AND MORE TRAFFIC !!!!!!

When you get the visitors back to your website you need them to TAKE ACTION and , preferably BUY SOMETHING.

We will offer you your personalised versions of the Shop.com (  HERE’s mine )  and Motives ( MINE ) shopping portals so that you can lead visitors to great buying opportunities. ( I am not going to describe all the detail of the products here or the many ways that these portals integrate with your Online marketing strategy ).

We are going to help you build your own Digital Marketing Ecosystems and we are also going to add the power of our own DME’s to yours.

Our networks have hundreds of thousands of people in them from all around the world. If you contact me I will describe these networks in more detail to you.  Feel free to Google me and connect wherever we have common networks.

You can also skype me at chris.windley

You can Tweet me @cwindley

You can email me at chris.windley@mandarainmaker.co.uk

You can call or text my mobile +447881 500002.

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