I wish I could write blogs like that !!

Posted by Chris on May 11th, 2012

When someone said that to me the other day I thought well, everyone can’t can they !! As I responded – I can do it because I am a
” published writer ” !!  I have not written a book and had it published but I have written a number of articles, stories and blogs – some of which have been published.

I feel like I have a book or two in me but there’s a bit of distance between now and something I can open and thumb through.

I definately don’t consider myself to be a professional writer. However, I have developed a rather unusual ability to write Search Engine Optimised or Content Optimised blogs and articles.

This blog has not been written to rank ( in Google ) for anything. I consider this to be a relaxing piece of writing because I do not have any key words or phrases in my head that I am trying to work into my titles and content.

No, this is completely unoptimised content. I am just writing something.

I was listening to Twylah co-founder Eric Kim recently and he was talking about how Twitter is great for people who can’t string a blog together. All they have to do is to is to think up something that takes up to 140 characters. Anyone can do that right ??

Well, I think that most people could think of something to say but the question is would it be worth reading ?? Leaving aside celebrities there are obviously quite a few people who can write something interesting in 140 characters – judging by the number of followers that they have.

On the other hand when you look at some of the things that people say you wonder why they are doing it and who is reading it. I have to say that I have got a little bored with people that just throw out ” famous quote ” after ” famous quote “. Although it is surprising how many I quite like – and like enough to ReTweet. I do wonder just how many interesting ” quotes ” there are and how many people will  continue to be interested in reading them.

I don’t have much time for ” Life Coach ” type quotes either but again some of them you read and are glad to be reminded of.

I actually write blogs for some people. Most of the time I do this myself but I always ask them to think of topics and if possible, angles themselves. I then create blogs around their ideas that are typically laced with words and phrases that they want to rank for.

You have basically got to have a blog these days. I could explain why but trust me you need one. In simple terms you need to be adding fresh, relevant content to your web/blogsite and domain.

Your blog is part of what I call your ” Internet Marketing Ecosystem “. ( Search on that term here or in Google for more information ).

I have 2 or 3 things at the core of my ” Internet Marketing Ecosystem ” – a web/blogsite and a Twylah page.

Here is my Twylah page – http://www.twylah.com/cwindley .

A Twylah page takes your 140 character Tweets ( usually with links to pictures and videos ) and automatically ( with no effort from yourself ) puts them into a web/blogsite.

So this https://twitter.com/#!/cwindley is reorientated as this http://www.twylah.com/cwindley.

Not only are my Tweets re-presented but they are also sorted into categories. In my case:


Social Media





are the uppermost categories. ( I can decide which categories I want to appear first ).

The Twylah pages are searchable ( they are like normal web/blog pages ) and thousands of peoples Tweets are pouring into the Twylah website producing rich ( text, pictures and videos ) content for Google to find.

What I am saying is that your Twylah pages are going to rank high in Google for the categories that represent you.

Arguably your Twylah page is a more accurate reflection of your Internet presence than, say, Klout, Kred or PeerIndex.

The main point is this – you don’t have to be able to write blogs – just get a Twylah page and it will write them ( automatically SEO’d ) for you !!

WordPress then Digg then Twylah top Lichfield Internet Strategy Search for Chris Windley

Posted by Chris on April 7th, 2012

Key components of the ” Internet Marketing Ecosystem ” by Chris Windley are a WordPress based web or blogsite; the Twylah page ( derived automatically from Tweets on Twitter ) and the use of Digg.com. ( Alongside Social Media sites like Facebook, Twitter itself, Linkedin and Google +.)

WordPress currently ranks as 18th in the worlds most ” powerful ” websites. Digg ranks 186. Twylah ranks 10,935. ( http://www.alexa.com/siteinfo/twylah.com ).

Google is the top website, Facebook the 2nd, Twitter the 9th and Linkedin the 12th. So, when you post something on a WordPress web/blogsite
( like this one ) then re-post on Digg, Twylah and all four Social Networks mentioned it is not particularly surprising that a search on ”  Internet Marketing Strategy Lichfield ”  reveals that the WordPress post itself is at search position  3, the Digg post at position 4 and the Twylah position 8 on the first page of a search that has some 244,000 results.

As we know getting Found for a particular search term or phrase is a function of a web or blogsite having relevant content, on page SEO, high quality links and a powerful platform. All of these ingredients are present in the ” Internet Marketing Ecosystem ”  that I have created.

The core or epicentre of the Ecosystem is the web/blogsite and the Twylah page the other websites mentioned are supporting players to the content posted on the web/blogsite. The Ecosystem is extraordinarily powerful when it comes to achieving a high ranking position for a particular word or phrase.

This is a content driven strategy – it is not an SEO driven strategy and therefore it is complimentary to Googles recent announcement that it will penalise over-SEO’d websites.

N.B. Chris Windley’s Brandyourself profile can be found >>>>>>>> HERE <<<<<<<<<<<<<<

The growth of Internet Ghosts, Pseudonyms and Aliases

Posted by Chris on November 4th, 2011

You may be thinking that you are talking to that famous pop star that you adore or reading his or her pearls of wisdom but the likelihood is that you are talking to or hearing from a trusted stand-in.

As the use and importance of social media communication grows so will the number of people and businesses that have to make a decision as to whether they spend the time personally communicating or whether they outsource this responsibility to someone that they can trust. ( That’s twice I have said the ” trust ” word in so many sentences ! ).

As this blog post says


people have been using pseudonyms for hundreds of years. Personally I have no problem with people ghosting, aliasing or using pseudonyms and it is naive to think that this does not happen.

People and businesses are rapidly arriving at this decision point for many reasons:

– Social media membership and participation is now regarded as a necessary way of communicating for individuals and businesses wishing to promote themselves and interact with their customers, potential customers ( prospects ) and supporters.

– It is becoming more and more important for individuals and businesses to continuously generate content ( new pages, articles and posts ) for their websites, blogs and social media pages.   Not only is this a task that is time consuming it also requires writing and Search Engine Optimisation ( S,E.O. ) skills. The content has to be relevant to be effective.

– Many individuals and businesses do NOT have the skills or the time to communicate effectively using websites, blogs and social media.

When you make the decision to outsource ( i.e. to employ a ghost writer or alias ) it is very hard to find the right person to represent you or your business.

It is also very hard to be the person that is doing the ghosting or aliasing.

It is especially difficult because to do the job effectively you have to be trusted completely or it will not work.

You have to understand enough about that person or business to represent them effectively and to act and respond, pretty well, as they would.

Website pages are typically written by the internal or external website specialists and usually they are approved by the person or business representatives before posting.

Blog posts may also be treated the same way although excessive approval process’s may affect the spontaneity of these blog posts. Also blog posts may get comments which need to be responded to in a reasonable timeframe and in an appropriate manner.

Social Media posts are potentially much more interactive than website updates or blog posts. I say potentially because a lot of social media posts are not commented on or require a response.  However when you do get a comment or response then they MUST be responded to in a timely and appropriate manner.

With responses to blog comments and social media comments and questions the way that you respond is crucial. These are LEADS for the person or business that is being represented. They may be opportunities to build the follower base or they may be comments about the person or business or they could be actual expressions of interest in the person or businesses products or services.

Every comment needs to be nurtured as far as it can be. By this I mean that opportunities can only be taken so far or there is a danger that you turn a potential supporter or customer into a person that is unhappy with the person or company being represented.

The importance and value of the people who alias or ghost for other people or companies should now be clearer.

It is also a hugely difficult task because many people and business owners do not understand what they have to do and what information they need to provide to allow the ghost or alias to be successful. For example people and businesses ideally need to share business strategy and objectives and also keep their representatives up to date with events, case studies, supplier initiatives and things that interest them.

Letter from Marketing No. 4

Posted by Chris on July 5th, 2011

Dear M.D./C.E.O./Owner/Proprietor/Boss,

In letter from Marketing No. 3 we talked about the people that ” used ” to design and run websites – programmers or creatives ( graphic designers ).

You need to be aware that while many of these people have invested time and effort in learning the new skills required to run a website of today others, quite frankly, have not. ( This also goes for some marketing companies that you might outsource to )

The people that you need ( probably in the Marketing department somewhere ) running the website, social media marketing and blogsites are a strange mixture – HubSpot Inc describes them as ” D.A.R.C. “

( For a more detailed explanation of D.A.R.C. go to download here

http://www.hubspot.com/darc-ebook-download/ )

D.A.R.C. stands for

Digital – They understand the digital/internet world. They understand, for example, how to optimise a website so that it is found ( S.E.O. ).

Analytical – They can analyse graphs and statistics to check how the website and e.g. marketing campaigns are working.

Reach – They are highly connected ( on the Internet ) already. They have Facebook, Twitter and Linkedin pages and their own blogsite and they have lots of connections.

Content – They understand how to create relevant content .

In order to function correctly your D.A.R.C. person needs to know something fundamental about your business on an ongoing basis:

They need to know ” What it is that you want to be found for??

This means that they need to be plugged in to the business strategy.

Your D.A.R.C. person will do something rather strange but very necessary: they will carry around in their heads your businesses key words and phrases – the things ( products and services )  that you want to be found for and they will weave these into every element of your Internet Marketing Strategy.

These words and phrases will be in all the right places in your website and blogsite ( the titles, metatags etc ); these words will be in the content of your website and blogsite aswell: they will write blogs with these words and phrases in the back of their minds. I say at the back because they will do it subtly – a skill learned over time.

They will understand that being found for these words and phrases is only part of the process and that they must create ” Calls to action ” ( C.T.A. )  to convert website visitors to leads. These C.T.A.’s themselves must be designed in the right way to be effective – using the right incentives and requesting the right information.

They will also understand that ” being found ” by Google searches is only one part of the ” Internet Marketing Ecosystem “. They will also use e.g. Facebook pages, Twitter pages, Linkedin pages, Blogs, YouTube videos and Internet P.R. to ” drive ” traffic to the website ( where it will be converted and analysed ).

They will create a closed loop system and monitor on an ongoing basis – How many times the website was found ? How many people converted to leads ? How many converted to customers ? What was the R.O.I. ? What worked best ?

This is the  raison d’etre of your D.A.R.C. Marketer. How to use Internet Marketing to get you the most leads and sales at the least possible cost ??




From sharing to content Synndication – HubSpot, Synnd and Traffic Geyser

Posted by Chris on February 2nd, 2011

This morning I woke up thinking about the ” share ” facility that you see on so many websites and blogs now. ( Who invented this ??? ). It’s a really powerful thing to be able to share your content so quickly and easily.

This got me wondering about how Synnd and Traffic Geyser were doing. I will explain more about them shortly. As you know we are working with HubSpot on the FutureLine website attracting and converting traffic and monitoring how we are doing over time.

As we know you have to be found on the Internet – for relevant searches. Google is always trying to give people what they want when they type something into the search box.

Yesterday I was sitting in a car service reception waiting for my son’s car to get some new wheels and also they were investigating a problem with the windscreen washers. One of the service managers had a Mini whose keys were not being recognised so he had to get it over to the Mini garage in Derby. We all ( I was eavesdropping and contributing! ) thought that Mini had seperated from BMW and although it was on the same road it was a different garage. So, the receptionist was Googling for the Mini garage NOT the BMW garage. The answers coming back were not clear but the phone number for the garage was found anyway. This led the receptionist and I to a discussion about when Mini was taken over by BMW; who Mini was originally built and owned by and who owned Mini now ?? Googling did not produce all the answers.

We want the best answer to our question or the best result for our search and Google tries hard to give us that.

In our HubSpot trial we have been thinking hard about what people will search for when they want more information on small business phone systems and the we have been trying to ensure that our content, titles, metatags etc are all aligned with those search terms.

When I have produced content e.g. a blog I will share it and post it on various websites e.g. Facebook, Twitter, Digg, Reddit etc etc because I know that 1. People that are on those sites and connected to me will see it and 2. That I may gain some benefit to my blog and blogsite by linking back from very highly ranked sites to my own. ( there’s a lot of deep techie debate around this area that I will not bore you with ).

The ” Share ” and ” Like ” facilities are getting easier and I can ” Share ” and ” Like ” to many different sites.

Essentially though what I am doing is a manual process.

Synnd ( see  video on http://www.charlesheflin.com/ or go to http://synnd.com/ ) and Traffic Geyser (     http://mikekoenigs.com/about/ or                http://www.trafficgeyser.com/ )    are about automating this process and creating massive distribution of content or ” Content Syndication ” as it is known.

Mike’s Traffic Geyser is predominantly about the content syndication of videos. Charles’s Synnd covers all content – e.g. blog posts, web pages, pdf’s and video’s .

Traffic Geyser’s focus on video’s derives ( basically ) from the fact that ” a picture or a video tells a thousand words ” and that Google is treating well tagged videos very favourably in search results.

I recommend that you explore all of these facilities and websites – ” Share “,  HubSpot  , Synnd and Traffic Geyser – and watch the videos.

I have subscribed to all of these facilities although I don’t necessarily use them all the time.

One of the things to remember is that once you understand the requirement to distribute content, url’s through ” sharing ” you can automate and scale this up massively if required.

Driving Internet Leads for U.K. SMB using HubSpot Inbound Marketing

Posted by Chris on December 19th, 2010

This blog describes an effort to drive Internet leads for U.K. S.M.B. FutureLine using HubSpot’s Inbound Marketing process.

FutureLine ( http://www.futureline.net.uk/index.html ) is a U.K. based Hosted Voice solution being promoted to SMB’s and SMB resellers in conjunction with Cisco Systems. FutureLine addresses a particular demand from small SMB’s ( say 1-50 telephone users ) for a Cisco based hosted voice solution. The FutureLine solution allows small SMB’s to adopt Cisco solutions at a very low initial cost and then to upgrade seamlessly and inexpensively and grow as the business grows.

As a Hosted or SaaS ( Software as a Service ) solution it is believed to be best practise and important that the FutureLine website and FutureLine marketing messages be found by interested SMB buyers via Internet search.

It is believed that FutureLine’s target market will find FutureLine via Internet search to a very large degree and indeed the Internet Marketing efforts carried out so far bear this out as there have been a number of leads and indeed sales that came from Google searches.

I have been aware of HubSpot for some time ( see earlier blog posts on them ) and there are a number of interesting parallels here. For example:

  • HubSpot’s founder, Brian Halligan, founded HubSpot when investing in and mentoring SMB’s. He realised that a different marketing approach was required to really drive sales.
  • HubSpot has a dual focus on the SMB end user and the SMB reseller as with FutureLine.
  • HubSpot has a very sales orientated approach which fits with the sales philosophy that we and FutureLine believe in. We all believe in tracking visits, leads and actual sales.

Those involved in this effort are already aware of some of the main principles of on Internet marketing e.g. the importance of relevant content, on and off page optimisation and good, powerful links.

We are also aware of the main components of the HubSpot solution e.g. website usage tracking, content management, SEO, CRM etc etc

We also have a network of experienced and potentially suitable contacts and resources, including website designers, SEO specialists, Social Media Marketing experts, CRM consultants, HubSpot qualified resource, Sales and Marketing specialists, P.R. Experts and Business Strategy and Business Value Creation specialists.

We decided that, in this instance, whilst it was obviously very important to generate leads for FutureLine it was also important to work through and prove the HubSpot process thoroughly.

It was decided that the first tasks included a thorough review of FutureLine’s target markets ( even though this has been done before ) which are broadly SMB end users and SMB ICT ( voice,data, PC/Server/Application ) resellers and a review of the message to each of these target markets.

It was also important to install HubSpot tracking and content management code on the FutureLine website so that we can gat a clear picture of the situation regarding visits, leads and sales , now and in the future.

Further posts will follow as we work through the effort.

Inbound links to your website

Posted by Chris on December 12th, 2009

Alexa tells you how many inbound links you have to your website and how you rank in the UK and US here


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