BEAUTY, HEALTH AND THERAPY COMMUNITY BUILT AT THE TRINITY

Posted by Chris on July 4th, 2015

An amazing collection of Beauty, Hair, Health and Therapy businesses have been brought together at The Trinity in Burton on Trent, Staffordshire, East Midlands and this community even extends to Art, Makeup, Photography and Music.

 

People are flocking to The Trinity from all around Staffordshire and Derbyshire to see this amazing renovation and sample the skills of people like Suk Ram of Wowow! Hair and others. When people come into the building the first thing they do is look up and go .. Wow !!

 

 

Inside shot

 

Growing in popularity are the regular monthly Motives Makeovers where people are given FREE mini makeovers on the last Thursday of every month between 5 and 7 pm.

Motives is a makeup line that includes ranges for light and darker skinned people. The founders are friends of the Kardashians, JLo and other US celebrities and the makeup is used by Celebrity makeup artists all over the world.

 

Above we have mua Claire Taylor working with Events and Promotions Manager Suzanne Amesbury from The Ritz – just across the road from The Trinity.

Below is former Voice finalist Sheena McHugh who sang in a small, intimate concert of Voice and X Factor finalists. The intimacy of the event and the amazing acoustics made it a memorable event for musicians and the audience.

 

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Sheena is just one of the celebrities that have graced The Trinity. Others include cosplayer Kira ” Cosplay ” Hopcroft who travelled from the North of London to get to Burton on Trent and attend one of the Motives makeovers.

 

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Kira appears above with resident artist and photographer Martine Warner and owner of Wowow! Hair Suk Ram.

Burton on Trent and the East Midlands is now benefiting from the excitement surrounding the excellent businesses that Trinity owner Steven Wardle has assembled.

 

 

 

 

 

 

Makeup Artists in London can use Motives Cosmetics to massively increase sales and income

Posted by Chris on February 10th, 2014

London based makeup artists and other beauty professionals have an amazing opportunity to rocket their income with Motives Cosmetics.

Check out this guide to getting more income from the same time

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in the London area and ready for a change and high earnings Contact me @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

Belfast based Makeup artists and Beauty professionals – be part of the arrival of Motives in Ireland

Posted by Chris on January 8th, 2014

Belfast based makeup artists and other beauty professionals have an amazing opportunity to rocket their income

Check out this guide to getting more income from the same time

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in Belfast and ready for a change and high earnings Contact me @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

Motives in Birmingham – Attention all Makeup Artists and Beauty Professionals

Posted by Chris on January 8th, 2014

Birmingham based makeup artists and other beauty professionals have an amazing opportunity to rocket their income

Check out this guide to getting more income from the same time

( See the end of this article for recommended makeup artists in and near Birmingham )

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in Birmingham and ready for a change Contact me – twitter @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

Recommended Makeup Artists:

Holly Zamani.

Helen Pearson.

 

 

 

Hen Party Makeup Dublin

Posted by Chris on January 4th, 2014

If you are having your hen party in Dublin then we have a great makeup package for you

Dublin is an amazing place to have your Hens Party and we will make sure that you look great for your special night out

 

Hello Beauties! due to the increased number of enquiries Decadent Beauty have had regarding makeovers and their Hens Party Packages, we decided it was high time to dedicate a blog to it. We all know that getting married is one of the most important days of a girls life! But lets not forget the wonderful opportunity the bride to be has, to gather all the lovely ladies in her life together and celebrate her impending nuptial’s. Why not let us get your evening off to a sparkling start?

 

hens

 

Decadent Beauty will come to your hotel/venue of choice and give you ladies a stunning make over that will add that extra touch of glitter and glamour to your night!! If you have a themed hen night in mind, for example vintage look, they can cater for you. Just contact them and tell them your idea and they will work with you to create the look you wish for.

 

Package prices vary depending on numbers, they offer discounts for larger groups, however no group is too small.  If you are travelling to the UK for a hens party, we have top make up artists over there that are also offering hens party packages so please don’t hesitate to contact us:  contact@decadentb.com, Tel: 087 3869021 and ask for Debbie.

 

How to become a successful Motives Makeup Artist in the UK

Posted by Chris on December 26th, 2013

Being successful with Motives®,  understanding the Brand and the Business Opportunity in the UK

Motives® Cosmetics was an innovation of Miami and New York based Loren Ridinger the wife of Market America CEO JR Ridinger.  She has done an amazing job of  branding Motives® Makeup and  has been incredibly successful on social media, particularly FacebookInstagramYouTubeTwitter, and Google+.   Motives® is just one of the divisions of Market America  and country organisations like Market United Kingdom. This multi-billion parent company, which is now 21 years old, has had over 20 years of growth without a down quarter.  Market America’s strength and diversity of products gives Motives’ makeup consultants distinct advantages over any other makeup business opportunity.  Amongst these advantages are the fact that there are many related beauty, health and wellness products that can also be provided to clients and that Motives is part of the  “go-to” shopping destination for cash-back and over 3,000 partner stores, SHOP.com .

Motives Fast start Full Distributor Kit

Loren has numerous accolades including Entrepreneur of the Year, and is very influential. One of  her greatest assets is her ability to foresee the trends, choose the right products and get the right PR for Motives Cosmetics.   She partnered with her best friend, LaLa Anthony to create Motives by LaLa for women with darker skin and when the two product lines are combined Motives offers  beauty for every skin colour.  When everything is taken together Motives is a business opportunity that is fun but with all the ingredients required for a successful business.

The steps that you will need to take are detailed below, however, you don’t need to do this alone because we have created a support organisation and  network to help you through each of these steps. More on that HERE .

I personally think it is important to understand that this product line was developed and is being continuously updated and added to by people that are at the forefront of beauty and cosmetics innovation. Loren and LaLa are friends with many celebrities who include the Kardashians and Jay Lo and these people will not wear inferior products and they want value for money. They can afford to buy anything but they will not buy, use or recommend  poor quality product.

 

Become a Motives Makeup Artist by following these Easy Steps

1.  Learn the  product philosophy and culture  – What makes Motives Cosmetics products so great ? :

  • Customizable cosmetics line that complements every age, skin tone and skin type
  • Perfect formulas for easy and foolproof application
  • Powders are micro-pulverized for a smooth, flawless finish
  • Fully pigmented cosmetics for photo shoots and fashion shows
  • Award-Winning Cosmetics Line with Proprietary Formulas
  • Highest Quality Ingredients, Hypoallergenic & Non-comedogenic
  • Desirable , Attractive Packaging and Affordable Pricing ( Dior or Chanel quality at less than the price of MAC )
  • No animal testing
  • Try the products – buy a few and use them
  • Find out about some of the celebrity makeup artists from the US and UK that are using Motives

2. Learn about the business opportunity – What makes the Motives business model so attractive for beauty advisors, makeup artists, and business entrepreneurs?

  • Get your own personalised website (mine is HERE ) – each product is detailed with why it works, why we love it, and the ingredients. Each product also has a unique – to you – web address/url so that you can post it in blogs and on social media and bring people directly back to your site to purchase.
  • We provide training (basic to advanced), tools (kits, downloads, viral), marketing and support to ensure your success
  • Be your own boss and make your own schedule
  • Work from home, online or in-person
  • This is a proven business system with residual income (more on residual income later but basically this means it comes in while you sleep or play and it also lasts beyond your lifetime as it can be willed to your partner or your children). Find out more about seperating time from money HERE .

3. Learn about the money that you can make as a Motives® Beauty Advisor

  • If you are a Makeup artist already add to your appointment money with product sales
  • Earn 30% or more in retail profit from your sales at appointments or with Makeup 101 Workshops and Skin Care Clinics
  • Earn approximately £300+  profit per Beauty Event ( could be much more )
  • Hold two events per month and earn £600+ in retail profits alone ( or more )
  • Build a team of just 2 partner Beauty Advisors ( One to hold your left hand and one your right )  to earn more in commissions ( residual income)

4. Apply, Create, & Qualify your New Motives business with a Fast Start Kit for £199 ( Get £550 worth of product for £199 )

  • Motives Consultant FastStart Kit.
  • Apply to become a Motives Consultant HERE .  Enter Distributor Code #211114939.   Follow the instructions on the application.   When it comes to the transfer buy ( this information can be autofilled ) or if you have questions on the products that you might use monthly, take the Home Advisor.  The Home Advisor system was built to help you discover products that can enhance your daily life, and save you money in the process.  Therefore another benefit of being a Motives Makeup Artists  is that we are able to save hundreds of pounds monthly on our home purchases ( Depending on household it could be more ).
  • After your application is complete, open your kit and sample each product.  Check out the brochures and start completing your 90 Day Getting Started Guide.

5. Follow the Getting Started Guide that will start your business off in the right direction.  This is an education and you will have to learn your new business the right way.

Get started following the 90 Day Getting Started Guide and Building your Business with Motives.  Both guides will take you step-by-step through the process of starting a Motives business.  The guide and the business builder will allow you to chart every next step.   One of the most important steps is setting your goals.  Whether you want £300 a week or £2,000 a week, you set your pace of your business, based on what you want to achieve.

6. There is no special secret about becoming a Motives Make-Up Consultant, but building the business, if you are not already a makeup artist with appointments,  requires that you use a calendar and arrange time for events.  Holding Makeup and Skin Care events builds your Motives business.

The real fun of building a Motives business, whether you are a make-up artist, or a “mom-preneur” or a business woman looking for the ability to build a million dollar business, is holding your first Makeup ( Beauty )  101 and Skin Care 101 event.    Makeup and Skin Care events, workshops, or parties are the key to building a successful business.  Gather a group of friends or co-workers and hold at least two events a month.  From each event you want to book your next workshop, so plan on offering a hostess gift and follow the Motives Makeup 101 Event  format.  When you hold the event, simply read the information about each product and it is very important to demonstrate each product.   Remember that people love excitement, so if you are monotone, your event will be monotone.  Create excitement and your event will be memorable.

Becoming a Motives Make-up Consultant can provide you will the ability to build a business or utilize the fabulous make-up as an artist.  

How Makeup Artists and other Beauty professionals can break the time-money connection

Posted by Chris on November 20th, 2013

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

Contact me @cwindley, skype chris.windley email chris.windley@gmail.com  or phone 07881 500002 to discuss this opportunity in greater detail.

 

 

 

Stooshe Alex Buggs in a Motives Make Up Tutorial

Posted by Chris on October 14th, 2013

The following is an excerpt from Stooshe’s Wikipedia entry:

Stooshe was formed in May 2010 and signed to Warner Music in August 2011. The original concept was to create an urban and soulful Spice Girls. Alexandra Buggs, Karis Anderson and Courtney Rumbold were put together by writer and manager Jo Perry, following a series of auditions and scouting in UK fashion shop Topshop over a nine-month period.Perry explained to HitQuarters why she chose this unconventional location for talent spotting:

“I didn’t put an ad in The Stage because I didn’t want people that want to be in the music industry, I wanted people that are stars but don’t even know it.”

Using tracks from writing/production duo Future Cut, the group spent the next twelve months developing their look and sound. Anderson revealed that the band’s name originates from the word ‘Stoosh’, urban slang for something expensive, “a girl who thinks she’s nicer than she is,” or being stoned or stashed away. The contrasting meanings confirmed their choice. They then added ‘she’ on the end for female empowerment or girl power. The band’s name is pronounced like the Scottish word stooshie.

There are a couple of bit’s of information in there that I love – I didn’t know where the name ” Stooshe ” came from.

My absolute favourite Stooshe song is ” Black Heart “.

 

 

In Motives we want people who are entrepreneurs but don’t even know it !!!

I am also very happy to support female empowerment as best as I can.

So, being such a massive Stooshe fan it was great to see Alex in this Motives Tutorial:

 

Kristina Theodoris is the Make Up Artist working with Alex. Kristina works with many singers, models and actors and actresses. Kristina is using a number of Motives products including Motives for La La which is great for darker skin.

People like Alex and Kristina are using and promoting Motives and Shop.com products all over the world.

Motives and Shop.com provide Internet based shopping portals that you can add to your blogsite, website or – if you don’t have either BECOME your website or blogsite. Here’s my Motives site and my Shop.com site.

These shopping portals are ALWAYS there 24 hours a day 365 days a year and they allow YOU to separate TIME from MONEY. While you are shopping or lying on the beach or sleeping your shopping portals are there delivering great products to your customers. Your TIME is not required.

These portals have enabled Carlos Marrero to develop from being a Fashion and Beauty Illustrator to being a Motives Business Consultant and Entrepreneur Advisor:

 

 

 

For more information on the Motives and Shop.com business opportunity Tweet me at @cwindley , skype me at chris.windley or call me on +447881 500002.

 

 

Professional Beauty Manchester Central – follow up from New York Show

Posted by Chris on October 10th, 2013

The ever popular Professional Beauty Manchester Show will be at the Central Convention Complex on the 13th and 14th of October

Motives Cosmetics and Beauty does not have a stand this year but Vice President Loren Ridinger is planning to be in Manchester for an event on the 28th October

 

 

Motives is planning to be at next years event ( 2014 ) but could not quite make this year. However, Loren is determined to get Motives and Shop.com known in the Manchester area and so she is planning to hold an event on the 28th October at 7.30 in Central Manchester ( details will be announced here soon ) where the Motives range can be seen. ( Please take a look at the Motives portal HERE for an overview of the products ).

Motives recently showcased at the New York International Beauty Show and here’s a great video showing how well that went:

 

 

 

Did you see how busy the stand was ???? 

LEAVE THE VIDEO RUNNING FOR MORE INFORMATION ABOUT MOTIVES.

 

We look forward to having a similar stand at next years Professional Beauty.

 

In the meantime we would like to meet people interested in Beauty, Fashion and Health generally and also Bloggers and shop and website owners who might be interested in integrating the Motives and Shop.com portals into their own websites. If you don’t have a blog or website – No problem !!

Other relevant people would be make up artists, salon and spa owners.

 

Please leave a comment here, Contact me on Facebook or Twitter ( @cwindley ) or skype me on chris.windley for further details. I will update soon.

 

THIS LADY HAS SPENT 22 YEARS at the Top of Market America – Which Lady will do the same for Market United Kingdom ??

 

 

Becoming a Motives Cosmetics Digital Partner in the UK

Posted by Chris on October 3rd, 2013

How can you integrate the Motives Cosmetics line into your Fashion or Beauty blog or business ??

Are you a Beauty Blogger ?? Are you a makeup artist ?? Do you have a Beauty or fashion related business or website ??

Extending the success of Motives in the USA to the UK we are working with selected Fashion and Beauty bloggers to show them how to leverage the power of the Motives and Shop.com Internet Portals and integrate these into their existing business models.

Let’s just discuss the opportunity that exists for the fashion and beauty blogger and their network of related contacts – for example,  makeup artists, salon owners, health spa owners and fashion business owners.

Obviously bloggers have an Internet Presence ( web/blogsite and social media pages ) already. Their contacts may or may not have web or blogsites. It does not really matter whether they do or don’t. The Motives and Shop.com portals can be stand alone or integrated with existing web presences.

To get some ideas let’s look at some people already doing this ( this is just a random selection from Googling Motives Cosmetics ):

Here’s Lily & Vanessa Lewis  from Australia. Did you see the ” Shop in MY store button ” ??? What a lovely site.

Here’s another site from someone in America. See the advert on the right hand side at the top ?? Takes you straight to this person’s Motives Portal.

This one from Emily Eddington of the USA is a Blogger site and perhaps more typical of the ones that we have seen in the UK so far. Emily has written a review for Lauren Page so you’re are actually being directed to her Motives site.

So, the way you use the Motives and Shop.com portals is flexible and non-exclusive. – which means that you can carry on doing independent reviews and you can also carry on recommending other products from other companies.

 

What is important to understand is that these ladies have ” monetised ” their sites. This basically means that you are giving people the opportunity to buy the things that you like and recommend.

SO MUCH effort goes into reviewing and writing about products. Why not give them the opportunity to buy some of them from YOU ??

In this video here we are going to hear from Makeup Artists, Coach/mentors TO Makeup Artists and Salon owners and particularly from Ethnic, darker skinned ladies ( African American and Latino ) who love the line created specifically for them by La La Anthony 

 

 

 

 

Did you hear that phrase ” Trading Time for Money ” from Carlos ???? Your blogsite is on 24 Hours a day – people are looking at it from all around the world all the time. Why not have it so that, if they want to, people can buy from it all the time ?? Where will you be ?? Sleeping ?? On the beach ?? Shopping ??? When you get an email message saying that someone has bought one of your recommendations.

By the way – I know that most of the people that you are seeing here are in the U.S. ( Some of the web and blogsites I showed you earlier were, for example, in Australia ).

We are leading a Digital Marketing initiative into the U.K. but there are already people here that are doing great business as Shop.com and Motives partners and affiliates.

Here’s Kristina Thoedoris with Stooshe ‘s Alex Buggs:

Kristina is in London.

So,  Let’s see what else you can do with Motives by going to this website >>>>> HERE <<<<<<<.

If you are a blogger or journalist then we have a PRESS KIT for you here. This has this Autumn and Winters lines in it.

So, I hope you have enjoyed this information and if you have please contact me:

 

My Shop.com Shopping Portal is >>>> HERE <<<<

My Motives Shopping Portal is >>>> HERE <<<<

So please browse around them and let me know what you think.

 

Skype me : chris.windley

Call me : +447881 500002

email me: chris@mandarainmaker.co.uk

or just GOOGLE me and connect on one of the social networks.

TAKE SOME ACTION !!!!!!!

 

 

 

 

 

 


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