Promoting IT Managed Services and Computer Hosting
Posted by Chris on December 3rd, 2009The news that 365iT recently acquired IT Managed Services and Computer Hosting company 7 global gave us the opportunity to experiment with getting listed on Google NOT for the names of the companies eg 365iT, 7 global and 5i, but for the products and services that they offer.
As we have mentioned before the only people that are going to search on 365iT, 7 global and 5i for news about this acquisition are the people that already know about it ( because they have been told about it in some way and just need a bit more information).
Actually what we want is for people that are searching for terms like ” IT Managed Services Provider ” or ” Computer Hosting Services ” to come across the news that eg there is an IT Managed Services company that has just become a sister company to a unified communications company and could therefore provide a managed hosted unified communications solution as a ” one stop shop “.
This is actually what the potential customer wants ( assuming that this is what they were looking for ) and what the supplier companies involved want aswell ( ie they are looking for potential customers who want a combination of IT managed services, computer hosting and unified communications ). So, this is truly a win-win situation. In addition since Google wants to provide it’s searchers with the most relevant information for thier search it is a win for them aswell.
So, the first thing to understand is that we are not seeking to promote the company names involved in the acquisition but what the acquisition does for the potential clients. This leads to a re-prioritising and re-wording of the Press Releases and other communications and it assumes that we have already worked out what keywords and phrases we want to promote.
In this case for example 365iT, 7 global and 5i make way for IT Managed Services, Computer Hosting and Unified Communications. THESE are the things that we want to promote into the search.
The original Press Release
is therefore modfied to this Press Release
where one emphasises the names of the companies and the other emphasises what they do. ( This thinking reminds me of the Feature, Advantage, Benefit sales philosophy – a Feature is like the company name, an Advantage is something that the company can do and a Benefit is something the customer needs and the supplier can provide and will lead to a cost saving or improvement in service ).
I chose a paid ( I paid $20 ) Press Release through 24-7 Press Release.com particularly because it is one that I have had a lot of positive experience with and I know that not only does it rank high but also it lasts some time in this ranking. ( Some Press Release sites posts appear briefly and then disappear ).
24-7 PR is also easy to upgrade so that, for example, you improve the SEO and the analytics as you go. I noted that PRFire was one of the websites that got good rankings when we were investigating boiler room brokers in an earlier post.
So it was a calculated assessment that by using the right PR sites with the right wording we would get appropriate rankings and this has indeed proved to be the case ( at the time of writing ) with the search as follows
achieving a top of Page 1 listing and another front page listing
and subsets of this search eg
also getting onto Page 1.
It should be noted that this is within hours of the Press Release actually being released ( it was released today ).
As soon as it was released we have supported the PR with comments and posts on eg Facebook and Twitter and links from these sites.
It will of course require further work to maintain these Page 1 listings but ” Objective achieved ” for the moment.
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