How to become a successful Motives Makeup Artist in the UK

Posted by Chris on December 26th, 2013

Being successful with Motives®,  understanding the Brand and the Business Opportunity in the UK

Motives® Cosmetics was an innovation of Miami and New York based Loren Ridinger the wife of Market America CEO JR Ridinger.  She has done an amazing job of  branding Motives® Makeup and  has been incredibly successful on social media, particularly FacebookInstagramYouTubeTwitter, and Google+.   Motives® is just one of the divisions of Market America  and country organisations like Market United Kingdom. This multi-billion parent company, which is now 21 years old, has had over 20 years of growth without a down quarter.  Market America’s strength and diversity of products gives Motives’ makeup consultants distinct advantages over any other makeup business opportunity.  Amongst these advantages are the fact that there are many related beauty, health and wellness products that can also be provided to clients and that Motives is part of the  “go-to” shopping destination for cash-back and over 3,000 partner stores, .

Motives Fast start Full Distributor Kit

Loren has numerous accolades including Entrepreneur of the Year, and is very influential. One of  her greatest assets is her ability to foresee the trends, choose the right products and get the right PR for Motives Cosmetics.   She partnered with her best friend, LaLa Anthony to create Motives by LaLa for women with darker skin and when the two product lines are combined Motives offers  beauty for every skin colour.  When everything is taken together Motives is a business opportunity that is fun but with all the ingredients required for a successful business.

The steps that you will need to take are detailed below, however, you don’t need to do this alone because we have created a support organisation and  network to help you through each of these steps. More on that HERE .

I personally think it is important to understand that this product line was developed and is being continuously updated and added to by people that are at the forefront of beauty and cosmetics innovation. Loren and LaLa are friends with many celebrities who include the Kardashians and Jay Lo and these people will not wear inferior products and they want value for money. They can afford to buy anything but they will not buy, use or recommend  poor quality product.


Become a Motives Makeup Artist by following these Easy Steps

1.  Learn the  product philosophy and culture  – What makes Motives Cosmetics products so great ? :

  • Customizable cosmetics line that complements every age, skin tone and skin type
  • Perfect formulas for easy and foolproof application
  • Powders are micro-pulverized for a smooth, flawless finish
  • Fully pigmented cosmetics for photo shoots and fashion shows
  • Award-Winning Cosmetics Line with Proprietary Formulas
  • Highest Quality Ingredients, Hypoallergenic & Non-comedogenic
  • Desirable , Attractive Packaging and Affordable Pricing ( Dior or Chanel quality at less than the price of MAC )
  • No animal testing
  • Try the products – buy a few and use them
  • Find out about some of the celebrity makeup artists from the US and UK that are using Motives

2. Learn about the business opportunity – What makes the Motives business model so attractive for beauty advisors, makeup artists, and business entrepreneurs?

  • Get your own personalised website (mine is HERE ) – each product is detailed with why it works, why we love it, and the ingredients. Each product also has a unique – to you – web address/url so that you can post it in blogs and on social media and bring people directly back to your site to purchase.
  • We provide training (basic to advanced), tools (kits, downloads, viral), marketing and support to ensure your success
  • Be your own boss and make your own schedule
  • Work from home, online or in-person
  • This is a proven business system with residual income (more on residual income later but basically this means it comes in while you sleep or play and it also lasts beyond your lifetime as it can be willed to your partner or your children). Find out more about seperating time from money HERE .

3. Learn about the money that you can make as a Motives® Beauty Advisor

  • If you are a Makeup artist already add to your appointment money with product sales
  • Earn 30% or more in retail profit from your sales at appointments or with Makeup 101 Workshops and Skin Care Clinics
  • Earn approximately £300+  profit per Beauty Event ( could be much more )
  • Hold two events per month and earn £600+ in retail profits alone ( or more )
  • Build a team of just 2 partner Beauty Advisors ( One to hold your left hand and one your right )  to earn more in commissions ( residual income)

4. Apply, Create, & Qualify your New Motives business with a Fast Start Kit for £199 ( Get £550 worth of product for £199 )

  • Motives Consultant FastStart Kit.
  • Apply to become a Motives Consultant HERE .  Enter Distributor Code #211114939.   Follow the instructions on the application.   When it comes to the transfer buy ( this information can be autofilled ) or if you have questions on the products that you might use monthly, take the Home Advisor.  The Home Advisor system was built to help you discover products that can enhance your daily life, and save you money in the process.  Therefore another benefit of being a Motives Makeup Artists  is that we are able to save hundreds of pounds monthly on our home purchases ( Depending on household it could be more ).
  • After your application is complete, open your kit and sample each product.  Check out the brochures and start completing your 90 Day Getting Started Guide.

5. Follow the Getting Started Guide that will start your business off in the right direction.  This is an education and you will have to learn your new business the right way.

Get started following the 90 Day Getting Started Guide and Building your Business with Motives.  Both guides will take you step-by-step through the process of starting a Motives business.  The guide and the business builder will allow you to chart every next step.   One of the most important steps is setting your goals.  Whether you want £300 a week or £2,000 a week, you set your pace of your business, based on what you want to achieve.

6. There is no special secret about becoming a Motives Make-Up Consultant, but building the business, if you are not already a makeup artist with appointments,  requires that you use a calendar and arrange time for events.  Holding Makeup and Skin Care events builds your Motives business.

The real fun of building a Motives business, whether you are a make-up artist, or a “mom-preneur” or a business woman looking for the ability to build a million dollar business, is holding your first Makeup ( Beauty )  101 and Skin Care 101 event.    Makeup and Skin Care events, workshops, or parties are the key to building a successful business.  Gather a group of friends or co-workers and hold at least two events a month.  From each event you want to book your next workshop, so plan on offering a hostess gift and follow the Motives Makeup 101 Event  format.  When you hold the event, simply read the information about each product and it is very important to demonstrate each product.   Remember that people love excitement, so if you are monotone, your event will be monotone.  Create excitement and your event will be memorable.

Becoming a Motives Make-up Consultant can provide you will the ability to build a business or utilize the fabulous make-up as an artist.  

The Motives Cosmetics packaging tells a bigger story

Posted by Chris on November 17th, 2013

I really had not thought about it much until a beauty blogger friend of mine put pictures on facebook of how her cosmetics had arrived recently.


This box arrived with this product wrapped up in all this packaging….


Photo: I think the packer who put my items into a loose bag and made my nail varnish explode on everything was feeling slightly sarcastic when I ring up explaining the situation and asking for a replacement. So they've give me this box rammed full of bubble wrap and brown paper for that one item... Really?! I'm awfully sorry you've got shit packer skills, lol.


To replace this bottle that had been delivered earlier.


Photo: This is what happens when someone doesn't bubble wrap your god damn orders. It smashes everywhere!


and I just thought … after carefully selecting the cosmetics product that you wanted from a catalogue or online you would actually be waiting in anticipation of that product arriving at your doorstep. We all know that logistics/delivery companies can be a nightmare and – aside from selecting the ones that you use carefully and monitoring the service that they provide – as a manufacturer or retailer/etailer you don’t have that much control of them.

There are things that you can control though e.g. the time you take to deliver products ( Motives ships in 24 hours typically and arrives within 2-3 days ) AND the quality of the packaging and what you put in the box’s to protect the product.

That’s when it hit me that I had been taking the deliveries, that regularly arrive home from Motives and, a little too much for granted.

They all come in nice box’s like this ( I have already had this one open and the product out ) ….




which are padded with brown paper like this…..




and the products themselves are wrapped in bubble wrap …




and when you open them the actual product casings are very high quality and you get an itemised list of the products that you ordered together with a couple of brochures on other products from that you might be interested in.




To achieve this actually takes a lot of planning and care and I think it really is a reflection of the planning and care that goes into everything that Motives and do.

Of course there is a lot of experience behind this with Motives’ parent company Market America having shipped product like this in America and globally for 20 years.

For more information about Motives and connect on twitter @cwindley , skype me on chris.windley or call me on +447881 500002




Celebrity MUAs and other Celebs using Motives Cosmetics and Skincare

Posted by Chris on November 15th, 2013

UK Makeup Artists, Spas and Beauty Salons have celebrity endorsements to ensure confidence in using Motives products

It is really important to have assurance from professionals both here and in the USA that Motives products are both high quality and affordable



The Motives Cosmetics and Skincare range is very high quality but affordable product. Advertising and Corporate Overhead costs have been avoided in favour of direct, global sales and word of mouth marketing ( word of mouth marketing includes electronic word of mouth marketing  like this blog ).

Editorial copy has been obtained in many well known beauty and fashion magazines purely because the writers have tested and loved the products so much that they decided to write ( blog and Instagram ) about them and then these same products have won ” Best in Category ” to add yet more evidence to the story of quality at a reasonable price.

Clearly some people will know Loren Ridinger and LaLa Anthony – the founders of the Motives Cosmetics range – especially those who are watching, for example, Keeping up with the Kardashians, where Kim and Khloe are often to be found using and wearing Motives and other products.

As I talk with professional Makeup Artists one of the things that they are impressed with – aside from the quality of the products that they are testing – is the use of the Motives range by celebrity makeup artists like Claudia Betancur.. ( who counts Loren among her clients )





Scott Barnes



Watch this video here:


Go to Scott’s website here:


in the US and


Kristina Theodoris in the UK…


Her website here..




and see my previous blog on Kristina doing Stooshe’s Alex Bugg’s makeup.





These makeup artists have very famous clients of course.


Not only can professional makeup artists in the UK be confident about the products but so too can amateur makeup artists, spa owners and ladies who just want to use the best.


We will be announcing other Celebrity Makeup Artists who endorse Motives makeup in the US, UK and other countries soon.


Here’s just a few Celebs that love Motives ..


Celebrities That
Love Motives:

Paulina Rubio
Marisol Nichols
Jennifer Lopez
Eva Longoria Parker
Kimora Lee Simmons
Alicia Keys
Leah Remini
Stephanie Jacobsen

Contact me on +447881 500002, @cwindley or chris.windley on skype to discuss how you can get to use these amazing products.


The UK Launch of Motives with celebrity guests is HERE 





Becoming a Motives Cosmetics Digital Partner in the UK

Posted by Chris on October 3rd, 2013

How can you integrate the Motives Cosmetics line into your Fashion or Beauty blog or business ??

Are you a Beauty Blogger ?? Are you a makeup artist ?? Do you have a Beauty or fashion related business or website ??

Extending the success of Motives in the USA to the UK we are working with selected Fashion and Beauty bloggers to show them how to leverage the power of the Motives and Internet Portals and integrate these into their existing business models.

Let’s just discuss the opportunity that exists for the fashion and beauty blogger and their network of related contacts – for example,  makeup artists, salon owners, health spa owners and fashion business owners.

Obviously bloggers have an Internet Presence ( web/blogsite and social media pages ) already. Their contacts may or may not have web or blogsites. It does not really matter whether they do or don’t. The Motives and portals can be stand alone or integrated with existing web presences.

To get some ideas let’s look at some people already doing this ( this is just a random selection from Googling Motives Cosmetics ):

Here’s Lily & Vanessa Lewis  from Australia. Did you see the ” Shop in MY store button ” ??? What a lovely site.

Here’s another site from someone in America. See the advert on the right hand side at the top ?? Takes you straight to this person’s Motives Portal.

This one from Emily Eddington of the USA is a Blogger site and perhaps more typical of the ones that we have seen in the UK so far. Emily has written a review for Lauren Page so you’re are actually being directed to her Motives site.

So, the way you use the Motives and portals is flexible and non-exclusive. – which means that you can carry on doing independent reviews and you can also carry on recommending other products from other companies.


What is important to understand is that these ladies have ” monetised ” their sites. This basically means that you are giving people the opportunity to buy the things that you like and recommend.

SO MUCH effort goes into reviewing and writing about products. Why not give them the opportunity to buy some of them from YOU ??

In this video here we are going to hear from Makeup Artists, Coach/mentors TO Makeup Artists and Salon owners and particularly from Ethnic, darker skinned ladies ( African American and Latino ) who love the line created specifically for them by La La Anthony 





Did you hear that phrase ” Trading Time for Money ” from Carlos ???? Your blogsite is on 24 Hours a day – people are looking at it from all around the world all the time. Why not have it so that, if they want to, people can buy from it all the time ?? Where will you be ?? Sleeping ?? On the beach ?? Shopping ??? When you get an email message saying that someone has bought one of your recommendations.

By the way – I know that most of the people that you are seeing here are in the U.S. ( Some of the web and blogsites I showed you earlier were, for example, in Australia ).

We are leading a Digital Marketing initiative into the U.K. but there are already people here that are doing great business as and Motives partners and affiliates.

Here’s Kristina Thoedoris with Stooshe ‘s Alex Buggs:

Kristina is in London.

So,  Let’s see what else you can do with Motives by going to this website >>>>> HERE <<<<<<<.

If you are a blogger or journalist then we have a PRESS KIT for you here. This has this Autumn and Winters lines in it.

So, I hope you have enjoyed this information and if you have please contact me:


My Shopping Portal is >>>> HERE <<<<

My Motives Shopping Portal is >>>> HERE <<<<

So please browse around them and let me know what you think.


Skype me : chris.windley

Call me : +447881 500002

email me:

or just GOOGLE me and connect on one of the social networks.




 and Motives Team Help Beauty and Fashion Bloggers

Posted by Chris on October 1st, 2013

There are some amazing Beauty and Fashion bloggers online and they really work hard on building their followers on Social Media and driving traffic back to their blogs


I am working with a special team that wants to help bloggers – beginning with Beauty and Fashion bloggers – build their Online Presence and MONETISE their platforms


Loren Ridinger, Senior Vice President of Internet retailing giant and SHOP.COM, Creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and Founder of the exquisite jewelery collection, Loren Jewels® and the fine jewelery line, Yours by Loren® which is available exclusively through HSN, has an AMAZING Internet Presence.


Of course she has had a lot of help with it. She is  recognised as an Internet mogul who has been changing the face of the beauty industry as well as Internet shopping for the last 20 years.



There is a huge amount of Digital Marketing and Sales knowledge within Market America/United Kingdom and it’s brands such as and Motives. I am combining this with my team and I’s knowledge which – even taken alone is extensive.


We are going to help selected bloggers to ” Build their Online Presence ” as we call it. Essentially that means getting them more Social Media network followers, more traffic to their blogs and more MONETISATION opportunities.


Some of you may know me as co-founder of the Digital Marketing Ecosystem ( DME ) by Centripetal Network Consulting.  The DME is a system for getting anyone more TRAFFICVISITORS, LEADS and ORDERS ( CASH ).  Most of the bloggers I have spoken to clearly understand that increasing their Social Media networks and driving traffic from them back to their blogs is crucial.


Typically we see great blogs with beautiful, interesting posts on beauty and fashion topics. We see traffic counters to let people know ( up front ) just how big their networks are and how many people are visiting their blogs. This is wonderful to see. WordPress is a very popular blogging platform and it is the default platform for the DME. ( Other blog and web platforms work well – WordPress is just our focus ).


Sometimes the Social Media networks could do with some additional followers and in some cases there is a focus on one network over another. Clearly as a very visual subject Instagram and Pinterest are very popular with Fashion and Beauty bloggers. Facebook and Twitter are popular too.


Whilst e.g. Twitter combined with a WordPress blog will give a good traffic stream ( posts created on the blog and then posted on Twitter ) it is unlikely to be enough. Many sources of traffic need to be combined to get great results e.g. Twitter, Facebook, Instagram, Pinterest, Google + and of course SEARCH traffic  ( i.e. your blog being found on Google for relevant words and phrases ).




When you get the visitors back to your website you need them to TAKE ACTION and , preferably BUY SOMETHING.


We will offer you your personalised versions of the (  HERE’s mine )  and Motives ( MINE ) shopping portals so that you can lead visitors to great buying opportunities. ( I am not going to describe all the detail of the products here or the many ways that these portals integrate with your Online marketing strategy ).


We are going to help you build your own Digital Marketing Ecosystems and we are also going to add the power of our own DME’s to yours.






Our networks have hundreds of thousands of people in them from all around the world. If you contact me I will describe these networks in more detail to you.  Feel free to Google me and connect wherever we have common networks.


You can also skype me at chris.windley

You can Tweet me @cwindley

You can email me at

You can call or text my mobile +447881 500002.


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