I have recently had some pretty bad experiences with so called Hotdesking facilities in Birmingham, UK and this got me thinking about the subject.

I think part of the problem is that they are more experimental models than professional businesses and the people that are running them are just not up to the task. Simple questions,enquiries,suggestions and even help given get very weird responses and you just wonder where these people have been, are coming from and why they are suddenly hosting Hotdesking facilities. Desperation springs to mind ??

In all the years that I have been meeting people in Birmingham in hotels I have never experienced any negative issues. In fact the reverse. As I cast my mind back over hundreds of meeting I can only remember positive experiences.

Over the last year I have used The Malmaison and Marco Pierre Whites in particular. Both are great but of course MPW has the advantage of the amazing views. I have always had good service at the Ibis Chinatown and there is another hotel where I had amazing support from staff with my laptop connectivity – will update soon.

It really begs a few questions:

– Why would you use a Hotdesking facility rather than e.g. a Hotel or Coffee Bar ??

– What are the most important criteria for a venue to meet with somebody ??

– What is the best place to open up your smartphone, notepad or laptop and get a bit of work done ???

There are probably a few other questions that could be asked aswell.

I am going to leave this article for further updates soon.

I already had a top 5 position in a Google search for the highest ranking Digital Marketing Expert but that was with Pinterest which was sort of cheating

A few days ago I decided that it was time for a Plan B and maybe even a Plan C and time to put the Digital Marketing Ecosystem to work again

Some people might have thought that my Pinterest listing at the top of Google was a lucky demonstration of my Internet Marketing skills. I obviously didn’t make a Pinterest page with that title for no reason. However, when I was working on other Pinterest pages recently I noticed a few strange things happening and it got me to thinking that I needed a back-up plan for my ranking for this term so I determined to write a blog on the Centripetal Network Consulting website that would also rank   .

I am also writing this blog as a sort of Plan C !! 🙂

If you read this blog please take at least one thing away with you – to rank today you need a strategy that combines Social Media with a great website. Trust me – you do.

Getting a website or a blog to rank high for a specific term is an art form. Seeing that website or blog there is literally the tip of the iceberg. The part that you see of an iceberg is about 1 Tenth of the overall mass of that berg. Most of it is below the surface.

Most of the reason why my blogs rank so high is ” below the surface ” – you can’t see it even if you know how to analyse websites and blogs. Let me explain something to you. My blogs and websites are not even specifically targeted at Digital Marketing !!!! Obviously Centripetal Network Consulting is a global digital strategy, sales and marketing company. However, in a similar way to us ranking for ” Wealth Management London ” searches if I really wanted to  rank for Wealth Management terms I would build a blog or website focused on Wealth Management. Everything on it would be about Wealth Management. It would be THE authority on Wealth Management.

This site is about M & A ( Mergers and Acquisitions ) but the likelihood is that this blog is going to rank high.

Why ???? QUALITY !!!

From it’s foundations up the Centripetal Network Consulting website is a QUALITY website. It’s content is produced by humans ( mostly me ) and it is relevant to the topic in question if not focussed on it.

There’s something else that very few people talk about because they don’t understand it. If you think about it a web or blogsite is software running on a server ( like a PC or Laptop but built to ” serve ” software ).

Where is this server ?? Well it is usually in some sort of data centre somewhere in the world – could be the U.K. – might be  the U.S. , Europe or India.

Is it a shared server or a dedicated ( to you ) server. ( It is likely to be shared unless you have specifically sought a dedicated server ).

You might be wondering what the relevance of this is ?? You know how your PC and Laptop runs slowly when it has lots of software applications open on it ?? Well if you are sharing with other people with resource hungry web/blog sites your web/blog site is going to run slowly too.

That’s not all – your website can run slowly if it is not configured properly and has too many ” plug-ins ” .

The geographical location of your server and it’s connectivity also affects your website performance.

All of this affects the  ” performance ” of your web and blogsite and is one of Google’s ranking factors.

The positive effect of good website performance is the reason that companies like WP Engine  have started up. On their first page they have this testimonial for example :

“My site loads ridiculously fast, my page views are up, and my business
is seeing the results. I rest easy at night with the level of support.
My only regret: that I didn’t move to WP Engine sooner.”

– PHIL SIMON, AUTHOR OF THE AGE OF THE PLATFORM

We don’t host with WP Engine – we have our own hosting facilities, located in a place where there are high speed internet pipes in and out of the facility and our Chris Butler is always monitoring the performance of our site.

Hopefully you get my point – the foundations of our web/blogsite are rock solid and this is a primary factor in why I can rank so well for something like Digital Marketing Expert.

I started at ” this end ” of the factors because typically most people start at the other end. They have got a requirement for a website and whilst they think about the design of the website and what it needs to say they don’t think much about the ” infrastructure ” of that website.

You can sort of understand that but I didn’t get to the top of searches by worrying about design. WordPress is pretty much our default ” software ” for websites because we know that using WordPress we get great ranking results. We also know that there are a host of great plug-ins built for this environment and that there are thousands of people out there with WordPress knowledge if we need help. There are tens or hundreds of great ” themes ” to use.

Certainly we subscribe to the ” Keep It Short and Simple ” ( KISS ) approach. Over complex websites are going to load and serve slower. You don’t want loads of fancy graphics or plug-ins.

I always say that there are a few different types of people who get involved in website design ( it’s an over simplification ) – Graphic Design and Marketing people. Programmers and S.E.O. people. None of those people have a deep understanding of the true objective of a website which is to sell things.

I am not just a Digital Marketing Expert – I am also a Digital Sales Expert and a Digital Businessman – as are my partners at Centripetal.

Danny Brown – someone who I have great respect for wrote this blog a while ago..

http://dannybrown.me/2012/07/18/advance-the-conversation/

following up a Tweet from Geoff Livingstone and apparently aiming to shut down the debate about CEO’s Tweeting and being involved in other forms  of social media and Internet marketing.

Danny’s view is clearly ” The CEO has much more important things to do than mess about with Social Media ” . Except ….. that the first role mentioned for a CEO is as ” Communicator ” and Social Media is a communications channel …………. Hmmmm !!

Other communications channels that the CEO might choose are: Face to face meetings; the phone; emails; Press Releases; articles; ……….. etc etc

There are perhaps two ways to take this discussion

One is to say No !! – it’s someone else’s job..

and it probably is ( in the main ) someone else’s job. ( Of course this depends very much on how big a company we are talking about and how many people are supporting him/her ).  A CEO would not ( necessarily ) actually organise the face to face meetings ( his secretary or P.A.  would  at his/her initiation. ) He/she would not necessarily phone someone ( but he might organise it and then take the call ).  He/she might email someone. He/she might say ” Fax this to someone “. He/she might speak to the ” PR/ad. company  to get something going ( but if there is a Marketing Director leave it to them ). He/she probably initiated or agreed to a website being set up. ( Initiated by someone in house or outsourced ) and so on and so on… which leads us to …..

The other is to say – Social Media is a communications channel like any other and that it should be used as ” one of ” the ways of communicating for a CEO ….

( but this assumes that you already have the Social Media channels set up ?? )

What does Danny do ?

What, I was thinking, does Danny do now ???  Turns out he has a new role – Chief Technologist at http://thearccompany.com/ where Hessie Jones is C.E.O. http://hessiej.wordpress.com/. Now, I am pretty sure that this is one C.E.O. that Tweets !! However, maybe it’s ” not fair ” to pick on a ” Digital Business ” C.E.O.

What do ( some ) CEO’s do – like Richard Branson ?

Let’s see what the great man has to say shall we …… HERE  !!! ok – I rest my case 😉

What do ” Social Media ” CEO’s do ?

See above 😉

A documentary about the Digital Experts Academy franchise opportunity is due to be released in January 2013

This documentary about the Digital Experts Academy franchise opportunity will explain more about Stuart Ross and Jay Kubassek’s vision for the D.E.A. and the way in which 1000 new Digital Marketers will be traind by 2015

As readers of my blog’s will know the Digital Experts Academy franchise opportunity is being taken up by forward thinking entrepreneurs around the world.

Let’s say up front that it’s low cost, low risk, high potential model is very attractive to a lot of people.

Also highly attractive is the fact that, as I have explained previously in some detail , it is really at least 3 opportunities in one package:

1. The opportunity to resell Digital Experts Academy Products ( Aswell as Six Figure Mentors and PRO U products ).

2. The opportunity to use ” the system ” in multiple businesses of your own.

3. The opportunity to become an ” integrator ” of the system into other businesses sales and marketing system’s.

No doubt the soon to be released documentary on the Digital Experts Academy opportunity will highlight Stuart and Jay’s view on what the opportunity is.

For certain the investment in the tools, support, mentorship and community is in marked contrast with other ” Internet Marketing ” Affiliate scheme’s which seem very ” short term ” by comparison.

We can expect a minimum ” life ” of around 5-10 years from the D.E.A. products and services but the opportunity outlined in 2. and 3, goes even beyond this.

We are building Centripetal Networks to support the main D.E.A. / S.F.M. / PRO U opportunity and Centripetal Consulting in particular to be a Global Digital Marketing Integrator that will use ” the system ” to support other businesses’s ( sales and marketing ) systems.

This opportunity has been described on this blog as being similar to being a Global Cisco Systems Integrator .  Similar but not exactly the same.

As one of the top 100 Hi Tech. investors in the world I recommend that you get yourself on the list of people who will see the Digital Experts Academy Documentary first ( sign up >>>>>> HERE <<<<<<<< ) and evaluate the opportunity for yourself.

I will tell you this…

There are many Internet Marketers and Social Media Marketers who are kidding themselves that there is a living in what they are doing. There are only a very small percentage of ( independent ) consultants that are making any money ( and they probably have at least one retained client ).

There is little to no money in this business BUT there is money in it IF it is allied to the Digital Experts Academy opportunity.

For those that understand what I mean there is also a realistic EXIT STRATEGY for D.E.A. Franchisees. If you don’t know or understand what I mean by this – ASK ME !!!!

Exit Strategy is one of my specialisations and at Centripetal Network we have worked out how YOU can build yourself an exitable business.

This means that while you are making money you can also be building yourself an asset to be sold in the future.

I have been involved in some way with Cisco resellers – as a founder or investor – since around 1995. It was about then that I recommended that LanSwitch/Voyager adopt Cisco as it’s main product for resale rather than 3Com.

There are a variety of options in terms of the type of reseller that you are. Broadly speaking these range from resellers that are focussed on
” shifting ” ( Cisco ) box’s to those that are focussed on delivering ” advanced ” services e.g. consultancy.

When LanSwitch first started out it was very much focussed on selling ” box’s ” – to be precise 3Com LAN switches. Even then we had added some
” services ” around the basic offering e.g. baselining and maintenance.

By the time we adopted Cisco we had a fairly well established set of services.

With Cisco there is a seemingly never ending number of accreditations to get which normally include having so many qualified people. The permutations of these qualified people get ever more complex, and the variations of types of qualified people increase all the time. There is a definate cost to getting and maintaining these people and accreditations.

Over the years I have seen Cisco do many sorts of ” analysis ” of their resellers as someone comes up with another way of looking at them.

From Cisco’s perspective it is substantially about ” shifting box’s ” and achieving sales,revenue and profit targets.

They don’t really, deep down,  care how you do it as long as you do it !

Cisco’s perspective on a reseller is one view. However another view, that as is as important – arguably more important, is the view of the ” market ” i.e. M&A people and if floated, the stock market.

If they look at your company they will take Cisco accreditations as ” very good but so what ?? “. i.e. there are loads of Gold, Silver and Bronze resellers, what makes your company different from them ??

As one analyst said to me when we were looking to value Voyager ” Are you a box shifter or a value added service provider or reseller ?? “. When I answered that we were a ” Value Added Reseller ” he said ” Really ? – what’s your revenue from box sales relative to your revenue from services ? ” If it was 80/20 Box to Services that was bad. If it was 40 Box to 60 services that was good.

I actually spent a lot of time thinking about differentiators and value drivers at Voyager. The more differentiators and value drivers you have the higher your valuation multiples become. Also you get into ” I actually don’t know how to value that but it sounds good ” territory !!

When I was thinking about this blog I realised that it could easily end up as a book because there was a lot to say in terms of Cisco’s perception of  a ” valuable reseller ” and a lot to say about the ” markets ” perception of a valuable business. There  would also be something to write on the intersection of Cisco and the markets valuation points.

As I want to talk about another matter I don’t want to delve more deeply into these aspects just yet.

Cisco has a great range of products. You can just about survive selling these products if you wrap a certain amount of services around them ( the achievable margins on Cisco products have fallen dramatically over the years ). To differentiate yourself within the Cisco community and to the ” market ” you need more ” value added ” elements.

Let us now turn to the Six Figure Mentors ( SFM ) / PRO U / Digital Experts Academy ( DEA )  opportunity:

SFM/PROU/DEA offers a range of ” Digital Marketing ” products with Tools, Training, Support and a Community. It is the ” Cisco ” of the Digital Marketing world. Better than that the margins on these products are very high. So, you certainly can build a business focussing on being a reseller of these products. The products are priced from $20 to $20K.

Selling lots of these products is certainly going to get you noticed within SFM/PROU/DEA and if you are really good it is going to get you onto the
( Sales ) Leaders Board.

That is a great opportunity in itself. Essentially you only have to get prospects into the sales funnel at the top through ” sign-ups ” and ” applications ” and the rest is handled by SFM/PROU/DEA internal support and sales staff.

As was pointed out here  this is only the first of three opportunities.

I think added value can be implemented here e.g. ” conversion ” from ” sign-up ” to ” application ” relies on the auto-responders doing their job – which to a large extent they do but some people are not convinced by these and additional ” personal sales intervention ” may be required.

We know that once you understand ” the system ” it can be applied to other products and services that you might wish to sell e.g. within our team Sandra and Adelaide want to use the system to market and sell new Callanetics products.

You don’t just need to know the system but also how to make a range of products and services suitable for marketing and sales by the system.

There is added value here.

Finally, the main target of the SFM/PROU/DEA products and services is individuals ( probably of a certain demographic type ). In our view the products and services can be used by individuals and businesses – probably SMB’s as a particular target.

Tailoring ” the system ” to a businesses needs is certainly an added value capability. Here you are acting as an ” integrator ” – using the SFM/PROU/DEA products and services and integrating them into a new or existing businesses Marketing and Sales operation.

You are acting as a high-end Internet/Digital/Social Media Marketing/Web Development Consultant and Integrator.

This is what The Centripetal Network is .

Becoming part of the Centripetal Network is like becoming part of a Global Systems Integrator ( in Cisco terms ). You are a member of SFM/PROU/DEA – which in itself is a fabulous thing. You probably run a Digital Experts Academy in e.g. Washington D.C. or The Gold Coast.  You use ” the system ” to sell other products and services e.g. Callanetics but also you are part of a Global Digital Marketing Integrator that uses the system to boost other businesses Internet Presence Return on Investment. You help them to get more traffic, leads and orders – and therefore money – for their businesses.

One of the main advantages of this is that Centripetal Consulting is a ” business ” in it’s own right to anyone looking at it from a ” market ” perspective. It is a business owned by you and us. It is a ” Value Added Integrator ” . It can be sold or floated in the future and the shareholders will be you and us.

Now it is not ” easy ” to build a Global Digital Marketing Integrator and exit from it ( trade sale ) or float it but it is possible. Chris. Michael and I bring with us the experience to do this.

How fast can you roll out a Digital Experts Academy Network Worldwide ????

Our Digital Experts Academy Network is expanding globally at lightening speed

I wrote an article on the expansion of our chain of Digital Experts Academy franchises HERE just under a month ago. How are we doing ??

How fast can you roll out a global Digital Experts Academy franchise ??

Well, in  just under a month we have franchises established in Virginia, U.S. , the Gold Coast, Australia
( 2 ), Warsaw, Poland and London, U.K. as well as the Head Office here in Lichfield. Other D.E.A. teams are also expanding their franchises as we aim to create 1000 Digital Marketing Experts by 2015.

We also have advanced discussions with another half dozen or so people.

The crazy thing is that we have opportunities going back and fore across the world as each of our team get’s online and starts talking to their networks.

In our team we have a lot of business experience including:

Michael Nelson – former Strategy Coach to the White House, based Virginia.

Sandra Hanna and Adelaide Kingsnorth – Global Callanetics Entrepreneurs, based Gold Coast.

Chris Butler – CEO and co-founder of WeCanDoBiz – a 21,000 member global network, based London.

Malgorzata Krukowska, Warsaw.

With this level of experience and expertise we are able to help new Digital Experts Academy franchisees get up and running very quickly.

We all help one another as much as we can and we all have slightly different skills and experience to offer. We are thinking ahead all the time.

We use email, social media and especially skype to talk to one another.

Of course we have the Six Figure Mentors and PRO U communities to help us aswell – particularly Martyn    Hickey in the U.K. and Mark Hayes in the U.S. Stuart Ross and Jay Kubassek are always there if we need them.

I have built franchises before but never at this speed and with this level of co-operation. Also, almost definately without this level of FUN !!!!

I think the reason that it is all progressing so rapidly is that it is a FANTASTIC business model. It is also great timing for this business model. It is a set of products in an industry that has an almost limitless potential and will last until the forseeable future.

When I evaluate startup businesses I look at a few main things: People, Proposition, Profit, Potential, and Plan. I am not going to go through all of these but it is obvious that they all exist in spades. This is what we can all see as soon as we look into the Digital Experts Academy opportunity in more detail.

Chris Windley – Managing Partner, Silicon Crossroads Technopolis.

Digital Experts Academy to Expand Worldwide

This is the first Digital Experts Academy but many more to come

Chris Windley, Managing Partner of the Silicon Crossroads Technopolis ( a High Tech. incubator and Venture Capital Trust ), Six Figure Mentor ( Digital Marketing Mentor ), Investor and Entrepreneur has announced that the first of a number of Digital Experts Academies is to be opened at the Technopolis.

Plans are already well advanced for Academies in the United States and Australia. The Six Figure Mentors and the Digital Experts Academy are the brainchild of U.K. based Stuart Ross and U.S. based Jay Kubassek.

The Digital Experts Academy is a global high-level education and training program devised by these two leading edge digital entrepreneurs. They are committed to sharing their strategies and business success to members starting in January 2013.

Chris Windley who is one of the top 100 High Tech. Angel investors in the world, said

” The Digital Experts Academy is one of the most significant developments in Digital Marketing that there has ever been. We have decided to invest in physical locations to complement the already developed Six Figure Mentors training and the soon to be released Digital Experts Academy training. The Technopolis has been involved in researching and developing leading edge Digital Marketing systems for some years, having been one of the first organisations to install HubSpot Inc.’s Inbound Marketing systems on client sites. Our experience was that although HubSpot is a fantastic digital marketing system its price and complexity made it more suitable for Large and Enterprise customers rather than Solopreneurs and Small and Medium Sized businesses. The Technopolis also developed the highly effective, WordPress and Twylah based, Internet Marketing Ecosystem. ( The SFM system is also WordPress based ). The Silicon Crossroads area ( near the junction of the A5 and A38 ) houses many web and internet software related companies.

We will be able to take brand new and partially trained Digital Marketers and bring them up to Stuart and Jay’s level over time. This will make them amongst the best trained Digital Marketers in the world. Stuart and Jay have a target of training 1000 Digital Marketers in their methods and systems by 2015.

Although nearly all of the training is available online and can be accessed from anywhere in the world ( where there is an Internet connection ) we believe that there is a need for occasional one to one and group training, face to face, which we will provide at the Technopolis.

Other Six Figure Mentor and Digital Experts Academy partners are at liberty to open physical locations but have not chosen to do so at the moment. Our commitment is to open physical facilities alongside online facilities rapidly and globally.

I have made this my personal mission for the next 3 years. ”

Want to stay up to date with our launch plans ? Sign up for updates and experience the quality of training >>>>> HERE <<<<<<<<<<
by doing the FREE 7 Day Digital Marketing BOOTCAMP.

There are four levels of training available Silver, Gold, Platinum and Black.

Charlatans, swindlers and mountebanks !!! Purveyors of Snake Oil !!!!

This is from the Wikipedia entry on ” Charlatans “:

In usage, a subtle difference is drawn between the charlatan and other kinds of confidence people. The charlatan is usually a salesperson. He does not try to create a personal relationship with his marks, or set up an elaborate hoax using role playing. Rather, the person called a charlatan is being accused of resorting to quackery, pseudoscience, or some knowingly employed bogus means of impressing people in order to swindle his victims by selling them worthless nostrums and similar goods or services that will not deliver on the promises made for them. The word calls forth the image of an old-time medicine show operator, who has long since left town by the time the people who bought his “snake oil” or similarly named tonic realize that it does not perform as advertised.

Pietro Longhi: The Charlatan, 1757

This article that appeared in Forbes online magazine recently stated:

“If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts”

and

” To succeed in marketing moving forward …… “What you need more than expertise is curiosity, someone who’s interested in what’s happening, loves change, and wants to develop ideas and drive change. If you’re not one of those people, you’re going to hate what’s going on in marketing and you won’t be effective. I have friends who have told me they’re just trying to hang on before people realize they don’t know what they’re doing. But I don’t think you can fake it another five years. You’re just not relevant if you’re fighting the reality of what’s happening.”

I think there are two main sorts of ” Social Media Charlatan ” at the moment: There are those who don’t know what they are doing and are not trying to find out what the real solutions are – they are just selling what they have as long as they can – and there are those who are trying to figure out what the solution is as hard as they can but have just not found the answer yet.

I can live with and understand the latter – I have no time for the former. ( By the way all of them are in a very precarious position at the moment ).

In the Forbes article referred to above, Dorie Clark , the writer say that there ” aren’t any experts ” . Actually the article says that Dorie and Clark Kokich ( Chairman of Digital Marketing Agency Razorfish ) were speaking at the recent HubSpot Inbound Marketing Conference in London.

When Dorie Clark says this he means ” except HubSpot ” – who will certainly tell you that THEY are Digital Marketing Experts and part of the solution and not the problem. No doubt Kokich would also want you to believe that Razorfish are Digital Marketing Experts aswell.

I would also say that Stuart Ross and Jay Kubassek of the Six Figure Mentors are Digital Marketing Experts ( New Era ) and that the Digital Experts Academy, founded by Stuart and Jay, is one place where you can find the answers that you need if you are currently masquerading as a Social Media or Digital Marketing Expert !!!

The problem is not so much that the answers are not there it is that they are hard to find.You also have to be ” ready to receive ” the answers. This rules out a lot of people because their eyes are shut and their head is buried in the sand.

They look at HubSpot, Six Figure Mentors and maybe even Razorfish and shout ” Snake Oil !! ”  even as they sell bucket loads of it themselves.

Personally I have been here before. I don’t know why but I have always been involved in leading edge ideas and businesses. This is what this is – it is leading edge marketing and guess what ?? – only the early adopters are going to get involved.

Only those people who have been searching will find the answers. Only those people with an open mind will see the possibility of a solution.

The rest will keep doing what they have always done and getting what they always got. Actually the real problem is that what they used to do, used to work. That’s what many of them hang on to … ” Well, it used to work “.

Another problem is that most social media and Internet marketers are just that – marketers. They are NOT salespeople. Typically they have never been in a selling role ( apart from selling themselves – which, admittedly is an achievement ). They have not had to meet targets, make forecasts and nurture people from prospect through to customer. They typically avoid commitments to ” Numbers “. ( Visits to the website, Conversions into leads, conversions into customers, revenue generated, analysis of how it was done ). Not that it is easy to make these commitments and put the systems together to track visitors, leads and orders and how you did it.

However, both HubSpot and the Six Figure Mentors can provide this information.

Anyway, I will coach my ( sales and marketing ) team like this – Present the information, answer any questions, show how it helps, why it’s a solution BUT don’t expect many people to understand it. Only a few will – those with the humility to understand that ” there is another way “.

Don’t waste time with people who don’t get it. Move on to ” the few ” who will.

A TRADITIONAL EDUCATION CAN HELP YOU MAKE A LIVING… OUR DIGITAL EDUCATION WILL HELP YOU LIVE THE LIFE OF YOUR DREAMS.

There are four levels of training Silver, Gold, Platinum and Black.

The objective of this training program is to make YOU totally self sufficient in terms of being able to operate a Digital Marketing System from anywhere in the world with essentially, a laptop and an Internet Connection.

Once you have been through this training program you will have the skills for life – like learning to swim or ride a bike.

A TRADITIONAL EDUCATION CAN HELP YOU MAKE A LIVING… OUR DIGITAL EDUCATION WILL HELP YOU LIVE THE LIFE OF YOUR DREAMS.

There are four levels of training Silver, Gold, Platinum and Black.

The objective of this training program is to make YOU totally self sufficient in terms of being able to operate a Digital Marketing System from anywhere in the world with essentially, a laptop and an Internet Connection.

Once you have been through this training program you will have the skills for life – like learning to swim or ride a bike.