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I recently came across this post on another blog site:

” I do the SEO for a healthcare company, and I have these exact problems. ( a lack of respect due to … 1. Poor communication, 2. Department mentality, 3. Being seen to be opiniated )  The good news is that they are trying to improve their marketing. I have lots of knowledge, good ideas and excitement and I really want to help them reach their goals. The bad news- lack of understanding of my role, lack of coordination between the various types of marketing, because I am not being told about all the company goals, even if I ask.
In addition, nepotism and the boys’ bonding club is another thing I have to deal with. To make things worse, I am expected to train the web designer about what I do instead of doing my work, and I have to convince him that what I do is worthwhile (since he is design-oriented), so that we can design from a marketing and SEO perspective, all alone and without back-up from my boss (they are really chummy). This means projects are taking longer than they should, deadlines are unrealistic (the graphic/web designer calls the shots of when he is done and he is taking his time), and I can’t really show what I can do, nor can I do anything about it- since I have to keep my mouth shut (I have already been assigned the labels you mentioned in the article).
So, instead of marketing like crazy and getting the results- which is extremely fun for me and good for the company- I have to deal with things such as the ones mentioned, plus I have to do other things that I should not be doing and I get no support. So, yes, I get no respect. I did try to do the team work thing, but it seems to me that educating people about everything is a really a time-consuming task, and it needs to be a two-way street.
I think that companies need to educate themselves better on the roles of marketers and give them more support, instead of just expecting them to be “friendly” with everyone and being submissive and quiet, so that they would fit in. All these cookie-cutter ideas of how people should be all be the same are old and outdated. Part of being a marketer means being bold, free, more independent,creative, outspoken, taking chances, thinking outside of the box, being daring, competitive, a little rebellious and result-oriented. This is what I want my boss to support, because that is what gets him the results. “

and it really touched a raw nerve with me – perhaps because another marketer that I know was experiencing some similarish issues.

I told her:

1. To plot her exit

2. To screw ( use ) them whilst she did it

3. To be happy ( doing it )

Well – like I say it touched a raw nerve !!!!

SEO and more recently Inbound Marketing people are THE FUTURE but they will inevitably be held back by ” the old guard ” – traditional marketers, web designers and other ” established ” marketing and non-marketing functions.

Now this young lady may think she is frustrated but I can tell her that it is even more frustrating being an investor in a company that still has these attitudes and policies.

Remember, as an investor, you may sit on the Board ( or not ) but you will probably not have control ( which resides with the management team ) so you can actually only influence.

As an investor in this company I can imagine myself sitting in a Board meeting while they whinge about the fact that they are not going to hit their numbers.

Trying to ignore this fact slightly you ask why and they make some excuse about market conditions; failing salespeople etc etc

” How is your Internet Marketing going ? ” you ask, innocently. What are you getting from that ??

Oh we don’t get any actual business, they say.

Do you get visitors you ask ??

Well we do but don’t know how many.

Is the website being found ???

We think so.

What is it being found for ????

We don’t know.

Well, you’ve got an SEO specialist right ??


So what have you told her to SEO the website for then ???

( Blank looks all around )

o.k. So listen – if the SEO specialist does not know what you need to be found for she will be guessing. So you need to think about it and discuss it with her and then allow her to make changes to the website to ensure that it gets found. Your design guy isn’t going to be able to help you in this.

You also need to think about giving the SEO specialist the tools to measure if her work is having an effect on visitor numbers and leads generated.

Of course by now you have ruffled LOADS of feathers – but hey – they are playing with your money !!!!!

I could make this a much longer blog !!

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