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During a sale process the Boards of the acquiring company and it’s advisers are typically involved in the detail of the deal and certainly there can be emotion involved in the respective Boards views.

Chairmen, Non-Executive Directors and other investors in the company may be able to provide useful objectivity during the process. Sometimes they are not objective as they are too deeply involved or affected themselves but other times they are experienced, objective parties – which is why they hold the roles that they do. They will, more than likely, have seen it all before. They can calm or highlight certain situations from a position of detached perspective.

It is useful to have people like this around if you can find them.

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This blog post is a part of a series of posts describing The Sales Process – you can access the other parts of the series from the links below:

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