M & A Rainmaker

Silicon Crossroads is the High Tech. business area established between Lichfield, Tamworth, Sutton Coldfield and Walsall in Staffordshire, England, U.K. The crossroads referred to is the ancient crossroads of Watling Street ( the A5 ) and Rykneld Street ( the A38 ) which cross one another just below Lichfield.

Notably Tamworth is dominated by Tamworth Castle and Lichfield by Lichfield Cathedral and these are ancient seats of power in Middle England.

The recent discovery of the Staffordshire Hoard may well add to the evidence for the Lichfield and Tamworth area being an area of influence and innovation and Silicon Crossroads and the Silicon Crossroads VCT continue this tradition.

The Silicon Crossroads VCT is a High Tech. Investment fund with a particular focus on areas like Social Media, Inbound Marketing and Cloud Computing.

We have established strong connections with entrepreneurs, business angels and venture capital funds in some of the main innovation areas in the U.S. and Canada like Silicon Valley, Boston, New York, Vancouver, Austin, Toronto and other emerging High Tech Innovation areas like Baltimore.

Aside from Early Stage funding the VCT provides support for start up and early stage companies from the U.S. and the U.K. Included in our support services is ” Outsourced Business Development ” to assist companies to identify target customers and sectors  and to establish contact with them using state of the art Marketing techniques like Inbound Marketing, the creation of Internet Marketing Ecosystems and therefore the use of Social Media and Social Business Media.

It became obvious a few years ago that the rise of companies like Salesforce ( SaaS CRM ) , Google ( Search and Social Media ), Facebook ( Social Media ) and Twitter ( Social Media )  would give rise to other companies like HubSpot ( Inbound Marketing ) , Hootsuite ( Monitoring multiple social media channels )  and Twylah ( Twitter brand pages ).

It was less obvious that there would be such huge angel and venture capital investment in the U.S. but there has been and it is only increasing.

There has also been a revolution ( from necessity ) in funding methods for start ups in the U.S. with companies like KickStarter and the concentration of Angels and so called Super Angels onto lists like AngelList.

In addition companies like SecondMarket have created liquidity in markets like pre-IPO shares and debt.

You can get more information on some of these companies via this blog and my Twylah page   http://www.twylah.com/cwindley.

This is a holding page for more information on Silicon Crossroads and the Silicon Crossroads VCT and websites, blogs and Twylah pages will be developed for these over time.

My contact information is on this blog on the Contact page.

From where I sit near Burton-on-Trent nothing much has changed in ICT and Telecommunications solutions for 10 Years or so. Rubbish you might say - loads of things have changed. Part of my problem is that Voyager Networks - the company that I sold in 2000 - was way ahead of it’s time. We were a Voice over IP provider when it really was a new thing ( In fact I remember Cisco buying Celsius - whose equipment we were already using - to build some of the first VoIP systems ). We were a Managed Network Services Provider when it was a nightmare to be one ( by this I mean that there were all sorts of ” New Telco’s ” claiming to be ” better than BT ” when in fact they were much much worse. ( The problem was that we had to try them before we could find this out ). We had a ” Network Operations Centre ” ( NOC ) when this was a really cool thing to have - it even had a ” Bridge ” - and it also had some super cool software ( InfoVista ) to ” pro-actively manage our customer’s networks “.

We were only able to build and run these Managed Networks because we had some really great technical people who overcame all the technical issues that arose from being a leading edge Data Networking and Telecommunications Solutions Provider.

In fact the world has got a lot simpler in the last 10-15 years - nobody really disputes the fact that VoIP is the way to go. All the main ” telephone systems ” companies are now VoIP Solutions providers ( well actually they are Unified Communications providers having been Converged Solutions providers along the way ). Most of those Telcos are now dead and gone. ” Consolidation ” has happened big time in the Telecommunications Provider market. Network and device management software has got better and cheaper.

A look from Burton on Trent at my old companies website http://www.voyager.net.uk/partners/ serves to emphasize what I am saying - hardly anything has changed ! All of these products and services/solutions  http://www.voyager.net.uk/solutions/ were there years ago. The only hint of a change is in ” Mobility “.

A look at 365iT’s website is the same http://www.365itservices.co.uk/ ( 365iT bought 5i Limited a few years ago ). Can we find ANYTHING different ?? The only thing that stands out for me is ” Virtualization “. Server virtualization is a pretty hot area with VMware being a hot stock  http://www.forbes.com/sites/tomtaulli/2012/03/23/3-stock-picks-from-tech-ceos/ .

With nothing having changed I think one thing is certain - competition is fierce !! Which means price erosion.

If we look at Node4’s website http://www.node4.co.uk/ ( Node4 are Headquartered in Derby ) there is an indication of one of the main changes that have happened - Cloud computing. Words like ” Hosting ” and ” Co-location ” are prevalent on the Node4 website. Virtualization is also there.

In this article http://www.zdnet.com/blog/btl/vmware-cto-virtualization-is-swiss-army-knife-of-it/72151 Virtualization, Cloud Computing and BYOD ( Bring your own Device ) are the areas mentioned as being important by corporate, Revlon.

I think the real clue as where ICT and Telecommunications is going is in the phrase ” Any information, anywhere, on any device, at any time ” and the challenges that this brings both to the user ( who will have multiple communications streams coming through to whatever device they are using - more of which soon )   and also in the types of information and data that the user is accessing.

The drive to achieve this level of communication is what will drive and shape the infrastructure and Telecommunications solutions requirements.

Many companies are in denial over the use of social media ( and I am greatly amused by this as it seems to me that company management have not read or remembered their - recent - history. In our memory people have refused to accept that the personal computer would become ubiquitous, the mobile phone, emailing, texting etc etc and of course they have grown to be huge industries. Perhaps when Facebook IPO’s for $75-100 Million in the next month or so some management will start to take it and other Social Networks seriously ).

Personally I think that people will use social ( and social business ) applications alongside corporate applications and so for example the stream of communications to their smartphone, iPad and Laptop will include the ” Unified Communications bit ” ( voice calls, text and email ) and the ” Social Media bit ” and this will require the integration and control of all of those streams. Of course this is already happening for many people and it happened with the smartphone first - as looking at my Blackberry demonstrates - Messages, Text/SMS, Calendar, Phone, Facebook, Twitter, Linkedin, Google+ etc etc.

As Revlon chief information officer David Giambruno says this demand for information drives certain infrastructure elements -e.g.  virtualized server farms, security to protect those servers, storage farms for the all the data - including back-up data, smartphone and iPad compatible applications N.B. The rise of companies like http://www.apperian.com/ who specialize in ” Mobile Application Management “.

Telecommunications solutions will be driven by the need to fulfill our desire for ” Anything, Everywhere ” communications.

Chris Windley, Burton on Trent.

For a change I am not going to write this blog with a view to it getting found ( recently I was talking to someone about the fact that - for those in the know - most content is ” written to rank ” - in search engines. ) I have loads of content on here that is written to achieve a ranking objective.

I also saw recently some debate about the fact that a website should be built to be found ( for the products and services that you provide ) with some people saying that a website was for ” validation ” rather than being found via search engines and converting visitors into prospects and later, customers. Frankly I think that is ” tosh ” and anyone who builds a website and does not want it to be found is crazy !!

There are still loads of people who think that the only thing a website needs to be found for is the company name - LOL !! ( If someone knows your company name then one of your other marketing methods has already worked ).

The fact is that it is not even about building a website any more it is about building an effective Internet Marketing Ecosystem ( as I call it ).

If we consider what one of the leaders of ” Inbound Marketing ” ( HubSpot ) has done then it has moved from providing software that graded the effectiveness of a website ( Website Grader ) to software that grades the effectiveness of the Internet Marketing Ecosystem ( Marketing Grader ).

An effective Internet Marketing Ecosystem will comprise of the following components:

A ” website “.

A blog.

A number of Social media accounts ( Linkedin, YouTube, Facebook, Twitter, Google + etc etc )

These are the basic requirements. Knowledge and membership of other sites is also required/advised like:

Internet Press Release sites.

Digg.com

Various ” Bookmarking” sites.

Twylah.com

The website and blogsite ( which may be one and the same ) should be based on a ” powerful platform “. Wordpress would be a typical example of this. ( Wordpress ranks 18 on Alexa so you are building your content on one of the most powerful platforms in the world ). Platforms like HubSpot’s are also becoming important ( for a variety of reasons including being ” powerful ” ).

If you build your website on a “powerful platform ” and then get the on page SEO right ( Titles, tags etc  ), populate it with relevant ( keyword and phrase aware ) content and then keep blogging on a regular basis you will get noticed by the search engines ( spidered ) and you will start to collect links ( from other websites ) to your website.

( In doing the foregoing you will have fulfilled most of the conventional requirements - On page SEO, Relevant changing content and a start on backlinks ).

If you build networks on e.g. Twitter, Facebook, Linkedin, Google + and YouTube then in addition to the engagement that you can achieve with fellow members you will be able to post items with links back to your web and blog sites. Whilst the value of backlinks from Social Networks is debated ( amongst SEO types ) there is a value and in any event prospective customers are being driven ( led? ) back to your web/blogsites.

Of course there is a way to build networks ( on social networks ) which will be covered elsewhere, but the fact is that they are a necessary part of the ” ecosystem “.

In order to ” convert ” all the visitors to our website and blogsite into prospects we will need ” email sign up box’s ” and various ” Call to Actions ” e.g. sign up here and you can download a white paper. You may even have a ” Buy one now ” button where appropriate.

Finally you will want to know what aspects of the ” ecosystem ” are working best in terms of ” Being Found and Converting visitors to leads “. Are they coming from you being found in search engines ( for your keywords and phrases )?; are people just typing in your company name or url?; are your email marketing campaigns working best?; is Twitter, Facebook, Linkedin or Google + the best at sending you new visitors.

This requires an analysis system like Google Analytics ( plus other apps ? ) or an ” all-in-one ” system like HubSpot.

The Sunday Times Social List told me yesterday that I was 790th ( and rising ) in their list of the U.K.’s social business networkers and I was pleased to be able to say that I am based in Lichfield which is quietly becoming the ” Silicon Crossroads ” of the U.K.

The Sunday Times actually said ” Congratulations Titan! You tower over the world of social networking like a colossus. Even the most opulent Oligarch envies your standing ” which I thought was nice but a little weird  ;-)

Titans - 12 Gods that ran the Universe.

It also got me to wondering that if was described in this manner how were some of the people described who were above me in the Sunday Times list ?????

For example Paul Steele - a travel blogger from Oldham who heads the Social List and Thomas Power ( co-founder of ecademy.com ) who is the top friend that I have and 6th on the Social List. If I am ” towering over the world like a Colossus ”  what are they doing ??

The Colossus of Rhodes

I do know that they have enormous ( global ) networks. Thomas is certainly up there with the leaders in the world so Paul must be aswell.

How they manage their networks is another interesting question. ( I happen to know that Thomas has multiple phones in his bag and goodness only knows how many email addresses he is managing ).

According to the Sunday Times to get higher in the List there are a number of things that I can do ( and in Italics what I think of them ):

1. Follow lots of people because then they may follow me.

This is great except that I have max’d out the number of people I can follow on most networks

2. Make connections with everyone I work with.

This is very important - the people that I work with is a very extended, global network of people.

3. Be the first to share new things

I agree with this but it is actually difficult to be the first to ” break the news ” as I guess journalists know !

4. Make use of all four networks ( Facebook, Linkedin, Twitter and Foursquare )

Hmm !! There is little chance of me using those networks like Foursquare that tell everyone where I am - no thanks. ( I do however have extensive networks that they do not monitor e.g. Google + ).

5. Update often

People tell me that I do that too much already !!

6. Get into pictures and then  get tagged in them

Oh! Like jump into people’s way when they are taking photo’s and ask them to tag me ???

7. Tweet big, Tweet often

Well now - using Twylah.com I can Tweet bigger than most and often !!

8. Accept event invitations

Oh !! Goodness me - some of them look pretty boring !!

I am going to be working on my tips for myself ( and others ) to not only get higher in the Sunday Times Social List but also to become more effective at social business networking - stay tuned !!

IT and Recruitment companies are not always the first to use IT ( strangely ) and Twylah’s ” Featured Twylah Page’s ” makes you think that you have either got to be a pop star, rock band or fashionista to become a ” Twyp “. However a closer look reveals some technology specialists, media and recruitment companies using Twylah.

Hot off the press !! ucexpo put’s up a Twylah page for  it’s 6-7th March Expo. at

http://www.twylah.com/ucexpo

Website at: http://www.ucexpo.co.uk/

Robert Scoble , http://www.twylah.com/scobleizer , is a well known U.S. tech. news commentator who also works for Rackspace ( the hosting company ). The Next Web ( TNW ) are also on Twylah at http://www.twylah.com/tnw and Buffer App. ( the smarter way to share Twitter and Facebook posts ) is at http://www.twylah.com/bufferapp.

Closer to home we have CRN ( Computer Reseller News ) UK’s magazine  http://www.twylah.com/CRN_UK on the IT media side.

As an example of a Recruiter using Twylah we have Ask the Recruiter at http://www.twylah.com/ask_the_rctr.

I am talking with a number of ICT Media and Technology companies about adopting the use of Twylah pages and becoming ” Twyps “. So whilst some of the earlier Twylah customers were pop and fashion stars ( mainly from the U.S. ) and whilst pop and fashion stars globally will be adopting Twylah pages they are now being used by ” ordinary ” people and businesses like Lichfield based Coco Meli Bakery    http://www.twylah.com/CocoMeliBakery .

A pioneer of Twylah usage in the U.K. is Still Safe https://twitter.com/#!/stillsafe and http://tweets.stillsafe.com/ uses Twylah power Tweets almost exclusively now. Why ?? Well a Twylah Landing Page is produced for each Tweet and when connected to Still Safe’s domain this is acting like a blog ( one of the most powerful content generation actions you can take ) by producing page after page of Twylah pages.

In their own right the Twylah pages will come up on Google and other search engines for relevant searches. The Twylah platform will become very powerful very quickly ( consider how Google treats websites that generate lots of rich content ) and currently it’s Alexa ranking is increasing dramatically.

This is only the beginning for users of Twylah pages though.

The Twylah page is ultimately about the monetisation of Twitter Tweets. This means getting visitors to the Twylah page to sign up for something like buying GaGa’s latest download at http://www.twylah.com/ladygaga . ( In the trade this is known as a Call to Action ).

Once you have people taking actions like this then you are generating income from your Internet Marketing efforts.

Lichfield businesses have been subjected to an incredible outbreak of Wahooliganism. Wahooliganism first emerged in Minneapolis in the U.S. last year and then spread globally via highly connected individuals and internet influencers.

It gained serious Klout along the way but suffered a setback in early February. It is expected to re-emerge over the coming weeks stronger than ever and businesses in Lichfield and indeed globally are advised to prepare.

What is Wahooliganism ??

A short description proffered by Wahooly founder Dana Severson is  ” Accelerating Start-up growth through online influence. “

There’s a good description of Wahooly in TechCrunch here:

http://techcrunch.com/2012/02/01/wahooly-launches-its-crowdfunding-experiment-with-first-3-startups-ready-for-social-capital/

Wahooly ( a start-up itself ) is helping it’s first 3 start-up’s ( actually on the website there are 4 now - http://wahooly.com/ ) to gain traction by having ” influential people ” invest time, effort and skills in them and promote them on a global basis.

Does this actually work ???

Well I think it does. Word of Mouth Marketing,Networking and Referrals are established ways of ” getting the word out ” and ” growing the business “.

For those of you who have read Gladwell’s ” The Tipping Point ” you will know that “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” These people are Connectors, Mavens and Salespeople.

According to Gladwell, economists call this the “80/20 Principle, which is the idea that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants.”

The 20% are defined by Klout ( arguably ) as those who have a Klout score of greater than 45. ( Klout is only one company that is measuring Internet ” influence ).

This is not really rocket science - you get influential people ( in real life and virtual life ) to promote your company, products and services and this helps you grow your business.

Let’s take two examples:

Twylah ( http://www.twylah.com/ )

Twylah is a company that wants to take your Twitter Tweets and ” Tell your story and get you noticed ” by making an awesome looking website out of your Tweets. Twylah is based in San Franciso and is a start-up with co-founders Kelly and Eric Kim. Kelly is the community manager for Twylah and the marketing face of @Twylah.

Twylah has some VERY famous clients already ( see http://www.twylah.com/featured ) which include Lady GaGa, Britney Spears, Bon Jovi and Arnold Shwarzenegger !! This might give you the impression that only famous people need apply ! Here is David Skok of Matrix Partners Twylah page http://www.twylah.com/bostonvc/topics/matrix ( A Boston based VC investor  ) and here’s my Twylah page  http://www.twylah.com/cwindley .

From small beginnings Twylah has spread globally - mainly by using Twitter. Kelly has some 13,000 or so followers on Twitter. By picking certain people ( famous, influential, interesting ) Kelly has spread the word on Twylah and now Twylah users are spreading the word further.

Coco Meli Bakery ( http://www.cocomelibakery.co.uk/ )

More locally, Meli Nicolaou, of Coco Meli Bakery is using various means to promote her Artisan Bakery business and newly launched refreshments van at Trent Valley Railway Station.

Meli (  @CocoMeliBakery on Twitter )

has a relatively small ( well at least to Kelly !! ) Twitter follower base ( 500 odd ) but she has used this to help spread the word about her business. She now has a Twylah page http://www.twylah.com/CocoMeliBakery .

Again, physically and online she is spreading the word and others are spreading the word for her - some of them are influential people.

The involvement of influential people is having an actual positive effect on the growth of the business. What is the value of a new Twylah customer or a new Coco Meli Bakery customer ?? I don’t know but Eric Kim’s background is in the monetisation of Internet platforms and to him ( and the industry he has worked in for the last 10 years or so ) each follower, retweeter, circler, favouriter, liker and email address has a dollar or pound ( or part of ) value !!

Hootsuite is one of a number of applications that now exist for people to monitor relevant activity on a number of social media networks simultaneously like Facebook, Twitter, Linkedin and Google +. Competitors to Hootsuite include TweetDeck, PeopleBrowser and CoTweet. One of the major concerns for investors considering investing in HootSuite was it’s location in Vancouver, Canada.

You may know that Vancouver is  the home of many start-ups lots of which are ” high Tech. ” including HootSuite. HootSuite was ranked in the top 10 at the time of this survey.

Vancouver is a beautiful City located on the West Coast of Canada and a 100 or so miles away from Seattle, U.S. - the home of Microsoft and the original home of Starbucks Coffee . I have been to Vancouver a number of times - mainly to ski in Whistler. I sent my son David there to learn about Internet Marketing and I will also always remember it as the home of ” those otters “. You know the cute ones that float around holding hands and have over 17 Million hits on YouTube !! We tried to get David to visit the otters in Vancouver Aquarium but he never quite made it. He did however fly out to Vancouver and back on his own.

Anyway - back to HootSuite. One of the downsides identified with HootSuite by the venture capitalists, as mentioned earlier, was that it was based in Vancouver.  You can’t really believe that Vancouver is viewed ( by some ) as a backwater but it is. It’s vibrant start-up community is a drop in the ocean when compared with e.g. San Francisco, New York and Boston.

The biggest problem perceived ??? How would they get the talent needed ??

In fact this “disadvantage” turned out to be an advantage ….

“Up there, surrounded by quality dev talent with limited competition, HootSuite has been able to attract A+ people at a fraction of the cost of its competitors. This advantage has only grown as HootSuite now is one of the top tech companies to work for in Canada and can pull from across the entire country. ”

Similarly a ” Silicon Crossroads ” in Lichfield would be perceived as ” nowhere ” by the High Tech. community but it has major advantages in the talent pool, the location, access to transport and many other areas.

2007 article about Vancouver’s High Tech. start-up’s:

http://montrealtechwatch.com/2007/08/07/vancouver-canadas-greatest-start-up-city/

You know that Golf advert - ” sounds just like a Golf ” well the other day I am having a conversation with someone and they are telling me that ” they have something that sounds just like a HubSpot ” . I’m saying to myself - well I don’t want something that sounds just like a HubSpot - I want a HubSpot.

Look - I don’t work for HubSpot, I ain’t getting paid by HubSpot and if you cut my head open you won’t find ” HubSpot ” written inside - it’s just that I can’t stand all this stuff that looks and sounds like HubSpot but isn’t HubSpot.

This web developer sort of guy is saying to me ” Yeah, well I can pull this app. to do analytics and this app. to do this bit and this app. to that bit and .. ” and I’m thinking right, so YOU are going to pull all these apps. together to tell ME what I want to know about my website and my Internet Marketing and so forth.

ok so that’s cool but I can go to HubSpot’s Marketing Grader and get a full analysis of any website at any time.

I can put my website onto the HubSpot platform ( which has an Alexa ranking of 702 in the world - I DO NOT have time to explain the value of platforms to you ) and get information about the performance and effectiveness of my website in a way that I can understand - as a business owner - easily OR I can let you pull together all these apps. and then try to explain to me what they are saying - because I will never be able to understand them myself.

Look - if I want something like a HubSpot I will look you up - in the meantime I will have  HubSpot please.

Well actually this lie about Web Marketing was not heard in Lichfield but received in an email from U.S. Marketing guru, Charlie Cook, whose blogsite and article with a title similar to mine is here . Hopefully Charlie will be o.k. with me borrowing from his email ( initially ) and blog post.

You really want to take the time to follow this link ( here it is again )

http://www.marketingforsuccess.com/blog/web-marketing/the-biggest-lie/

and read it before coming back to my blog post.

The gist of it is this: Business people realise that they have to invest considerable amounts of money, time, skill, knowledge and effort into” bricks and mortar sites ” like for example a new restaurant in a chain of restaurants or a new office location in an expanding company but they think that they can open up the Internet or online part of a company for nothing and in a short space of  time, with no skills or knowledge and little effort.

They then wonder why it has not worked.

Charlie says “ Isabela, a successful restaurant chain owner,  knows that when she opens a new restaurant, it’s a big investment. On average it takes, $494,888 to open a restaurant. Yes almost a half million dollars. Of course, within 18 months the typical restaurant is grossing $1,171,629 a year and making a profit of $91,103 – which isn’t bad at all.

How about Isabela’s online business? How much did she spend to get it up and running? Practically nothing – and no surprise it makes practically nothing. ”

I often say to people ” Treat your website like an online sales team ” . Now guess what - a successful physical sales team takes  all the things to build that I have mentioned earlier money ( and some ! ), time, skill, knowledge, experience and effort. Not to mention the fact that you need tools, processes and systems in place to monitor the performance and effectiveness of your salesforce. Those of you that have built a salesforce
( accountancy, law practice etc etc ) know that getting the right team is an extremely difficult and time consuming process.

Charlie reckoned that Isabela’s Internet business could be making $200,000.00 for her but was actually making virtually nothing. This is like a salesperson carrying a ( profit target ) of 2 restaurants worth. To generate $200K the investment would be huge.

I whizzed Charlie’s email off to one of the Director’s of a company that I work with and he came straight back with:

” I always say to the retailers I speak to that want to be e-tailers that the web store needs to be treated like any other store, and will require time and investment if it’s going to be a success on the same scale. “

So, maybe this will help ?? When you are thinking about starting an online business think about it like opening up a new restaurant, a new store a new branch or building a new salesforce and maybe you will get things into perspective !!

High Tech. Start-up’s are booming in the U.S. with Boston, New York and Silicon Valley all very active and there are many U.S. start-up’s looking at establishing a European office. Could Lichfield a.k.a. Silicon Crossroads in Staffordshire dare to dream that it might host some of these start-up’s ?

Friends of mine established Leap the Pond some years ago in order to assist start-up’s gain a successful foothold from the U.S. to the U.K. and vice versa and also from Asia to the U.K. and America and vice versa.

A while back I wrote this blog

http://mandarainmaker.co.uk/wordpress/2011/09/27/celtic-tiger-awakes-and-starts-tweeting-about-hi-tech/

as I was asked to suggest a suitable European location for a U.S. software company that I knew.

Right at the end you will see mention of an accounting practice called the ” Double Irish and a Dutch Sandwich ” fully described here

http://www.joe.ie/news-politics/current-affairs/irish-move-to-save-twitter-53-per-cent-in-tax-0016130-1

which describes the tax savings achieved by Google and to be achieved by Twitter by having offices in Southern Ireland and Luxembourg.

Like it or not the ” financial parameters ” are going to have a significant influence on where a foreign company bases itself in Europe.

Lichfield can do no better than London in influencing the tax position of the U.K. mainland. The so called ” Silicon Roundabout ” in London will have to put up with U.k. Tax laws although it is interesting to note that Google also has offices in London and is taking more space in Silicon Roundabout:

http://www.bbc.co.uk/news/technology-15088359

Recognised ” High Tech. ” areas in the U.K. include: London, M4 corridor, Cambridge, Oxford and Silicon Glen, Scotland. There has been an effort to make the M42/M5 corridor High Tech. and also Telford hosts a number of High Tech. companies.

When you look at Europe from the U.S. you probably have a different perspective and London, Luxembourg, Belgium, Holland and Barcelona in Spain all seem to figure high in Americans minds.

I.D.A. Ireland ( now known as the ” Silicon Republic ” !! ) is very active in the U.S. with ” salespeople ” based in Boston, New York and the West Coast yet it does not necessarily get considered despite having many high tech companies based there.

http://www.idaireland.com/

This video by the C.E.O. of IDA Ireland spells out a lot of the criteria

http://www.idaireland.com/news-media/videos/index.xml?bclid=66038357001&bctid=1148962666001

The Tax Environment

The Business offer ( Incentives to base your H.Q. there )

The Talent Pool

The Track Record

Proximity to other ” synergistic ”  businesses.

Transport links

Despite very tough economics in Ireland, or perhaps because of it, I.D.A. Ireland has got all it’s ducks in a row and does a massively professional job of getting inward investment.

Lichfield has to live with the tax regime, as does London.

The business offer would have to be very good.

The Talent Pool, whilst small is there.

It has little track record and not many existing businesses to be synergistic with. There is however a talent pool skilled in web design and S.E.O.

It has fabulous transport links.

It is a beautiful location, great lifestyle and has an opportunity with the ” Saxon Hoard ” to become much better known around the world.

With a lot of work and commitment Lichfield could become a High Tech base.

N.B. This post in the Guardian about The Lichfield Blog

http://www.guardian.co.uk/media/greenslade/2010/nov/22/hyperlocal-media-blogging

shows the depth of the social media knowledge in the area.

Information about Tech City, London : http://www.ukti.gov.uk/investintheuk/sectoropportunities/ict/item/124866.html