We all know the saying a picture tells a thousand words. I can’t remember where I saw it but apparently it has also been proven that a video tells a million words ( or more ) !  So what you want in online content is some great pictures and videos.

During the recent XeeMe Xweek review of Twylah that I attended ( online ) the discussion turned to the SEO value of Twylah and I was saying that my Twylah was now ranking quite well for a Google search on e.g. ” internet marketing strategy lichfield ” ( well at least it does from the U.K. ) and that as we were still in early days ( beta ) for Twylah this boded well for the future.

I also pointed out that in addition to having SEO value the pages looked great and someone said  that they loved the fact that pictures and videos were highlighted in Twylah so prominentlyand clearly. A great example of this I said was the Vanilla Chef Twylah page:

The food products on this Twylah page looked really great – http://www.twylah.com/vanillachef – e.g. see below

PRODUCTS

One of our favourite products at Vanilla Chef and the only olive oil that can boas… more»

one of my favourite products fresh green peppercorn from Madagascar

This discussion also reminded me of  a term that we used to use  on a Social Network called ecademy.com. This term was ” Posting into the search ” which basically meant that we would write an Ecademy post that we knew would get picked up by Google for a relevant search. It could actually have been text and pictures and videos but I mainly used to use text.  We now have the opportunity to ” Post into the Twylah  search ” which will in turn create a Twylah page that will be posted into a Google search. ( Sorry if this is a bit confusing – it is quite hard to explain ). What will happen when you do a relevant Google search is that the Twylah ( landing page ) will come up resplendent with it’s beautiful pictures and videos.

When I wrote the blog http://mandarainmaker.co.uk/wordpress/2012/03/12/the-internet-marketing-ecosystem-this-is-the-way-it-is/ recently it was my view on the ” state of the art ” in terms of creating what I call an Internet Marketing Ecosystem.

Last Week I was involved in the XeeMe Xweek chat about Twylah. http://xeeme.com/_/system/appspub/XWeek/XWeek-Twylah.cfm This was a great event where Kelly Kim, co-founder of Twylah got to answer set and spontaneous  questions about Twylah. Based on this online chat session ( my first such XeeMe chat ) I highly recommend these chats.

Participants in the chat included Mindy Koch ( http://xeeme.com/MindyKoch ) and Irene Kimmel ( http://xeeme.com/irenekimmel ) and I was quite fascinated to see their XeeMe profiles ( the first time I had really seen anyone’s XeeMe profile ). As per my Internet Marketing Ecosystem philosophy they have a web/blogsite ( both WordPress ) which are themselves pretty state of the art and then multiple social media accounts, bookmarking sites and Internet Influence summaries ( Klout, Kred, PeerIndex ).

XeeMe has little ” How active am I on this site ” indicators which I quite liked and it’s sort of good to see that Mindy and Irene are not as active on some as they are on others ( because I have no idea how they would maintain all these presences !! ).

Some of my influences in coming up with the description of the Internet Marketing Ecosystem include a number of ” auto-posting systems ” whereby a piece of content ( text, picture or video )  can be automatically posted to 10’s or even 100’s of social media and bookmarking sites automatically thereby creating 10’s or 100’s of powerful backlinks to e.g. a blog post almost immediately. I signed up to at least 2 of these auto-posting systems but I never actually used them in anger for loads of reasons including the fact that I thought Google would probably blacklist them at some point.

The objective of these systems always fascinated me though.

At that time I was focused on being FOUND on the Internet i.e. getting a high ranking position for a particular search word or phrase. Later on, with the help of HubSpot I became more interested in not only being found but also converting visitors to the content into long lasting subscribers and hopefully revenue generating customers.

Mindy’s ( WordPress ) Blog at  http://social-drivers.com/ reflects her XeeMe profile in having Subscribe areas, Influence areas and Twylah trending ( Twitter ) topics.

The CONVERSION of visitors through appropriate Landing Pages and Calls to Action is an area that Twylah helps with. ( e.g. Posts on Twylah automatically convert into Landing Pages ).

The other area that I have not looked into is what Mindy and Irene are using to ANALYSE where visitors to their web/blog sites are coming from ( there are a lot of possible sources bearing in mind the extent of their ecosystems ).

It is also not obvious what systems they are using to MONITOR relevant conversations.

I also thought it was interesting that Mindy had XeeMe and Twylah as her ” summarisers “. Here is her Twitter summary: