M & A Rainmaker

You know that saying – belt and braces – well having a couple of blogs at the top of a 100 and something million search needs a bit of that

When my Pinterest page suddenly dropped out of the Google search for Sales and Marketing Expert post the Hummingbird revision I had already planned for it – thank goodness !!

You have to plan ahead in most things and certainly when it comes to protecting a top ranking position in Google for a competitive search term like Top Digital Sales and Marketing Expert you do.

The Centripetal Network Consulting blogs that are currently ranking at the top of Google are the ” belt ” and this blog is the ” braces “. I do actually have a 3rd ” back-up ” which is a Pinterest page which complements an older Pinterest Page   which has been ranking very well for searches on Digital Marketing Expert UK fort some time. However, as I mentioned it fell out of the rankings recently. It might return.

http://www.buckarooleather.com.au/miners

Why so important ??

Obviously it is important to be found for the things that you do and provide. When you are providing a service that includes being found in search engines then clearly it is important to be found and to be found easily and quickly.

The top 5 or 6 positions of the first page of Google are the sweet spot and that is where the current blog posts are. Around 40/50% of all the traffic goes to the top position and the remainder is spread between the rest – typically.

Of course the reason why we want to rank high in Google is because it is a major source if not THE major source –  of traffic to our blog and website.

Everyone that wants visitors to their web or blogsite needs to spend time working out what they want to rank or be found for and then how easy or difficult it is to do that. There are various tools that we can use to help with that task.

Of course Pay per Click is one way of getting found on Google but it is an expensive way and we always recommend that you build a strategy around ranking naturally for key words and phrases.

There are some amazing Beauty and Fashion bloggers online and they really work hard on building their followers on Social Media and driving traffic back to their blogs

I am working with a special team that wants to help bloggers – beginning with Beauty and Fashion bloggers – build their Online Presence and MONETISE their platforms

Loren Ridinger, Senior Vice President of Internet retailing giant MarketAmerica.com and SHOP.COM, Creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and Founder of the exquisite jewelery collection, Loren Jewels® and the fine jewelery line, Yours by Loren® which is available exclusively through HSN, has an AMAZING Internet Presence.

Of course she has had a lot of help with it. She is  recognised as an Internet mogul who has been changing the face of the beauty industry as well as Internet shopping for the last 20 years.

There is a huge amount of Digital Marketing and Sales knowledge within Market America/United Kingdom and it’s brands such as Shop.com and Motives. I am combining this with my team and I’s knowledge which – even taken alone is extensive.

We are going to help selected bloggers to ” Build their Online Presence ” as we call it. Essentially that means getting them more Social Media network followers, more traffic to their blogs and more MONETISATION opportunities.

Some of you may know me as co-founder of the Digital Marketing Ecosystem ( DME ) by Centripetal Network Consulting.  The DME is a system for getting anyone more TRAFFIC, VISITORS, LEADS and ORDERS ( CASH ).  Most of the bloggers I have spoken to clearly understand that increasing their Social Media networks and driving traffic from them back to their blogs is crucial.

Typically we see great blogs with beautiful, interesting posts on beauty and fashion topics. We see traffic counters to let people know ( up front ) just how big their networks are and how many people are visiting their blogs. This is wonderful to see. WordPress is a very popular blogging platform and it is the default platform for the DME. ( Other blog and web platforms work well – WordPress is just our focus ).

Sometimes the Social Media networks could do with some additional followers and in some cases there is a focus on one network over another. Clearly as a very visual subject Instagram and Pinterest are very popular with Fashion and Beauty bloggers. Facebook and Twitter are popular too.

Whilst e.g. Twitter combined with a WordPress blog will give a good traffic stream ( posts created on the blog and then posted on Twitter ) it is unlikely to be enough. Many sources of traffic need to be combined to get great results e.g. Twitter, Facebook, Instagram, Pinterest, Google + and of course SEARCH traffic  ( i.e. your blog being found on Google for relevant words and phrases ).

WE ARE GOING TO HELP YOU GET BIGGER NETWORKS AND MORE TRAFFIC !!!!!!

When you get the visitors back to your website you need them to TAKE ACTION and , preferably BUY SOMETHING.

We will offer you your personalised versions of the Shop.com (  HERE’s mine )  and Motives ( MINE ) shopping portals so that you can lead visitors to great buying opportunities. ( I am not going to describe all the detail of the products here or the many ways that these portals integrate with your Online marketing strategy ).

We are going to help you build your own Digital Marketing Ecosystems and we are also going to add the power of our own DME’s to yours.

Our networks have hundreds of thousands of people in them from all around the world. If you contact me I will describe these networks in more detail to you.  Feel free to Google me and connect wherever we have common networks.

You can also skype me at chris.windley

You can Tweet me @cwindley

You can email me at chris.windley@mandarainmaker.co.uk

You can call or text my mobile +447881 500002.

Watch this Quick Video on How to Live the Laptop Lifestyle and divorce time from money

Unleash the Digital Entrepreneur in YOU and choose one of these training and mentorship options

Success in Digital Marketing is about a system, great products and constantly improving the performance – conversion rates of your system

I always say to people that it took me about 8 years to find a really effective digital marketing system. I sort of hate saying that because I am not unintelligent but it is what it is – having started learning how to get found on Google in around 2004 it was not until 2012 – when I found the Six Figure Mentors – that I really had a system that delivered leads and orders in a systematic way.

As soon as I saw it I started saying to people that I saw 3 main opportunities with this system:

1. To use the system to sell the system

2. To use the system to sell other products and services ( probably while still doing Action 1. )

3. To use the system to help business owners put in place a system that was customised to their business.

For Action 3. we set up a company called Centripetal Networks adding some specific products and services  and processes to make the system suitable for small, medium and large businesses.

We also decided that we were going to take a very team orientated approach to helping our SFM/DEA newbies. They could join and use all the fantastic support offered within that community or they could ask us for help and we would ” FastTrack ” them through the different levels.

Some people surprised us at the speed with which they acquired the skills ( of course the SFM/DEA system is built to make it easy so in some ways we should not have been surprised ) others needed a bit of help whilst others just asked us to help them build their systems or do it for them. We really don’t mind. At the end of the day what is important is to acquire the skills necessary to become a Digital Marketer – not just any Digital Marketer but one that knows how to get Traffic, Leads and Orders.

People who join SFM/DEA have 4 levels that they can come in at once they have been accepted into the community:

Digital Experts Academy offers four levels of membership designed to take you from an opportunity seeker all the way to digital expert. We looked at everything that someone starting from scratch would require to successfully transition to full time digital marketer and beyond.

Each level was specifically designed to move the member through the next phase of self-reliance by teaching a new set of marketing, leadership and entrepreneurial skill-sets.

SILVER Membership

Transform yourself into a cutting edge Digital Entrepreneur with this 12 Month Digital Entrepreneurship and mindset training program.

Success always starts on the inside. It’s unrealistic to expect a different result applying the same logic. SILVER gives you the foundational success-mindset and skill-sets required for your digital life. Training is delivered via a proprietary, e-learning portal featuring the latest space-repetition learning technology helping you quickly absorb and apply the expert information.

GOLD Membership

Master the skill of Digital Marketing with a 12 month membership to this cutting edge marketing mastermind and live workshop.

GOLD members participate in an intensive digital marketing training program designed to teach you how to become a full time, professional, digital marketer. GOLD also includes a three day digital marketing boot-camp.

PLATINUM Membership

Present yourself as an expert caliber professional with this “done for you” Digital Brand building solution.

PLATINUM establishes you as an authority by giving you your own, unique, expert brand. Featuring an intensive online brand building workshop, we help members identify their unique gifts and talents and create an expert online brand image for them. Unlike SILVER and GOLD which are primarily educational in nature, this is primarily a done-for-you solution.

BLACK Membership

Connect, partner with, and leverage our network of Digital Experts at our annual DEA Mastermind & Retreat

Black features an ultra-exclusive mastermind retreat in an exotic location. This is the ultimate inner-circle access to the who’s who in digital marketing and the digital economy. The opportunity to joint venture with the DEA is also a potential possibility upon certain qualifications.

Unleash the Digital Entrepreneur in YOU by going >>>>> HERE <<<<< and simply putting in your email address.

OK – so you prefer to watch videos than read stuff – below are couple that might be of interest …

The reason that I recommend that my clients use HubSpot Inbound Marketing software is because I want them to be in control of thier Internet Marketing spend and investment.

When researching for this article I quite liked this post here

http://www.wsiwebpro.com/roi-formula-internet-marketing.html

which offered a ” Common Sense ROI strategy ” which basically was ” Increase the traffic to your website OR increase the conversion of traffic to leads OR both “.

Within that simple advice are hidden some basic things that some people just do not understand.

As I have said in earlier blogs the key to a website is how often it is found by the right people ( for the product or service that you are supplying ) and it is of lesser importance what it looks like as long as it converts visitors to leads well.

As very few Internet Marketing and Website Design companies understand this very few of them ask a critical question ” What ( words and phrases ) are you trying to be found for and who are your likely customers??  ”

In fairness those that do often struggle to get a response because thier clients simply do not know the answers to these questions. ( The answer to the first part of the question requires that the client put himself in the mind of thier client and think what they would type into Google in order to find the product or service that they provide . The answer to the second part of the question requires that they understand the typical profile of thier target customer. )

When you have your website being found by lots of the right people then you have TRAFFIC !! The you only need to convert that traffic to a lead. ( To be a lead you need some information about the enquirer e.g. name and email address. )

Conversion of traffic into leads is an art that I will not go into here.

The reason that I recommend HubSpot Inbound Marketing software to my clients is that I want to know ( and they need to know ) how much traffic they have; how it is increasing ( hopefully ! ) over time and where that traffic is coming from.

Is it coming from e.g.

– Direct Traffic ( someone just typed in the name of your company – implying that your name is well known for that type of product or service )

– Organic Traffic ( implying that you ARE being found for the words and phrases that you have optimised for )

– email traffic ( implying that you are getting people signing up to your blog/website and your email camapigns are working )

– Referrals ( implying that other people are spotting and highlighting and propagating your information )

– Social Media ( implying that people are following your Facebook, Twitter, Linkedin pages and that they are following these back to your blog/website ).

etc etc

Once we know what is happening to our traffic and where it is coming from we can fine tune to get more and then to convert that traffic into leads and then, all importantly, into sales.

Once we know how many of what product or service we sold ( at what price and profit ) we can work out what our Return on Internet Marketing spend is.