New Cisco based Hosted Telephony system for Liverpool U.K.

Posted by Chris on January 21st, 2011

A new Cisco based Hosted Telephony service is available, via selected Cisco partners, in Liverpool, U.K.
Cisco Hosted Telephony ( otherwise known as Hosted Voip, Voice, Phones or  Hosted Unified Communications is particularly suitable for small and medium sized businesses and those with many small offices ( or small numbers of telephony users in each office ).

A representative from Cisco Systems comments:

“We are seeing an increasing demand for managed and hosted solutions in the voice space and this is especially the case for smaller businesses with less than 20 employees. FutureLine have a refreshingly new approach by addressing the key fundamentals of quality, security and ease of use and deployment. This is all underpinned by partnering with Cisco who fully understand how to manage different media provided by the various consumption models.”

Andy Brocklehurst
RSM Cisco Small Business UK

For more information please contact Clare at Futureline

for the chance to win an ipad go to

Driving Internet Leads for U.K. SMB using HubSpot Inbound Marketing

Posted by Chris on December 19th, 2010

This blog describes an effort to drive Internet leads for U.K. S.M.B. FutureLine using HubSpot’s Inbound Marketing process.

FutureLine ( ) is a U.K. based Hosted Voice solution being promoted to SMB’s and SMB resellers in conjunction with Cisco Systems. FutureLine addresses a particular demand from small SMB’s ( say 1-50 telephone users ) for a Cisco based hosted voice solution. The FutureLine solution allows small SMB’s to adopt Cisco solutions at a very low initial cost and then to upgrade seamlessly and inexpensively and grow as the business grows.

As a Hosted or SaaS ( Software as a Service ) solution it is believed to be best practise and important that the FutureLine website and FutureLine marketing messages be found by interested SMB buyers via Internet search.

It is believed that FutureLine’s target market will find FutureLine via Internet search to a very large degree and indeed the Internet Marketing efforts carried out so far bear this out as there have been a number of leads and indeed sales that came from Google searches.

I have been aware of HubSpot for some time ( see earlier blog posts on them ) and there are a number of interesting parallels here. For example:

  • HubSpot’s founder, Brian Halligan, founded HubSpot when investing in and mentoring SMB’s. He realised that a different marketing approach was required to really drive sales.
  • HubSpot has a dual focus on the SMB end user and the SMB reseller as with FutureLine.
  • HubSpot has a very sales orientated approach which fits with the sales philosophy that we and FutureLine believe in. We all believe in tracking visits, leads and actual sales.

Those involved in this effort are already aware of some of the main principles of on Internet marketing e.g. the importance of relevant content, on and off page optimisation and good, powerful links.

We are also aware of the main components of the HubSpot solution e.g. website usage tracking, content management, SEO, CRM etc etc

We also have a network of experienced and potentially suitable contacts and resources, including website designers, SEO specialists, Social Media Marketing experts, CRM consultants, HubSpot qualified resource, Sales and Marketing specialists, P.R. Experts and Business Strategy and Business Value Creation specialists.

We decided that, in this instance, whilst it was obviously very important to generate leads for FutureLine it was also important to work through and prove the HubSpot process thoroughly.

It was decided that the first tasks included a thorough review of FutureLine’s target markets ( even though this has been done before ) which are broadly SMB end users and SMB ICT ( voice,data, PC/Server/Application ) resellers and a review of the message to each of these target markets.

It was also important to install HubSpot tracking and content management code on the FutureLine website so that we can gat a clear picture of the situation regarding visits, leads and sales , now and in the future.

Further posts will follow as we work through the effort.

Cisco Hosted Voip solution – FutureLine

Posted by Chris on November 26th, 2010

Get a Cisco SPA504G phone system

FREE with the FutureLine Hosted voip solution.

£25 per month plan

which includes:

Line rental, unlimited calls to UK geographic numbers and

landlines in more than 30 countries, voicemail, music on hold,

hardware and software support and much more…

What’s in it for me?

(Why become a FutureLine reseller?)

Great up front & ongoing commission

Low risk & low cost

Simple to sell & install

Cisco branded products

Free training & demo kit

Enhance your product portfolio

Sign up before the end of November 2010 and you will receive

50% off any additional demonstration equipment you buy

and a FREE SIP trunk!

To talk to us about FutureLine and how you can get involved call

us on 0871 2080034 or email us at

Copyright © 2007 M & A Rainmaker. All rights reserved.