Getting great Google results using HubSpot in the U.K.

Posted by Chris on January 25th, 2011

We are getting some great positions in Google searches for our test client FutureLine by following the Hubspot process in the U.K.

e.g. for ” Cisco Hosted Voice UK ”

We put some thought into our key words and phrases a few weeks ago and then a week or so ago we revisited the web page titles and meta data and  entered certain of these words and phrases.

Together with this blog and related sites we are occupying four of the page one search results and whereas competitors e.g. Cloudnet and Teleappliant are paying for Pay Per Click rankings we have high organic positions for free ( well, excluding our time and effort 😉

The evolution of Targeted Internet Testimonials, Promotion and Marketing

Posted by Chris on March 13th, 2010

Some of you will have read this blog.

and perhaps even earlier blogs on this subject.

What started as an idea using Marketplace listings has become much more flexible and powerful.

We  have had some great input from branding, copywriting,  internet marketing and SEO specialists. ( Thank you )

So our TITs are now graphically powerful, branded, well written and search engine optimised.

You don’t have to be a member of Ecademy ( although we recommend that you do become a member ).

This was our first fully formed TIT

here are 3 more TITs that are on Ces and Jays website where we plan to add more.

Although we started by looking at this from an Internet Marketing perspective ( How we make a really powerful testimonial or recommendation appear for certain searches ) we have also looked at it from a basic ” traditional marketing ” perspective.

You can start with a testimonial that is used to produce posters, flyers, brochure inserts etc and then migrate it onto the web later on.

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