M & A Rainmaker

We are announcing a scheme to fast track 20 selected individuals to Motives Business Director level by the end of 2014

Behind this initiative are $Million earners, startup specialists, small business development experts and digital marketing moguls

The Motives by Loren Ridinger and LaLa Anthony Cosmetics range has taken the world by storm not only for the quality, fashion forward nature and affordable pricing ( typically you get higher quality and more product at half the price of high end cosmetics ) but also for the innovative promotional and marketing techniques utilised.

Loren and LaLa.

The ” Instagram Project ” as it is known within Motives is probably one of the most successful promotional efforts in the world. Avoiding advertising and paying for promotion Loren and LaLa provided product to beauty bloggers and Instagramers and they produced pictures and blogs that generated 100’s of leads within days and carry on doing so.

It is this marrying of Digital promotion with what is quite clearly a product range that needs personal attention and face to face selling that is so powerful.

A Motives Business Director will earn around £144,000.00 ( £144K) a year ( NB A Director earns between £12K and £18K in a 4 week pay cycle ) but to get to that level you have to get through about 10 Business Levels. There are a number of examples of people getting to that level in around 11 months so to get there by the end of 2014, for the right person, putting in the right activity, with the correct level of knowledge and skills, this is entirely possible.

As the C.E.O of Motives parent company, JR Ridinger, says .. what you need to provide is the PASSION !!!!

YOU are going to be someone that is PASSIONATE about the beauty industry. You might be – but don’t have to be – a Makeup Artist, a salon or spa owner, a Nail technician, a hairdresser or a skincare specialist.

You KNOW that the beauty, health and wellness industry is a multi-billion opportunity. You also know that although you love the industry, meeting people and making them look and feel beautiful you are NOT getting properly compensated for the time, skill and effort that you are putting in.  The shop or salon you work in is making some money and the Directors and shareholders of the product company are also making money but YOU are NOT.

If you are a shop or salon owner then you know that you need to MAKE MORE MONEY but you might not know exactly how to do it.

Most people that become millionaires, multi-millionaires or billionaires have done it because they started a business of one sort or another and they either stayed with it until it grew into a big company or they ” exited ” from it – sold or floated it on the stock market.

Some of the ingredients to a successful business are … great products or service, attractive brand, scalability and replicate-ability and some element of divorcing time from money.

You will probably know about the need for a business to have great products, service, branding and marketing.

You might not quite understand the need for scalability ( ability to grow ) , replicate-ability ( repeatable model ) and how to divorce time from money.

They are all tied together and the fact that the Motives business is both an online ( Internet based ) and offline ( face to face ) business is highly relevant here.

So, let me just tell you some of the key people that we have in the team here ( excluding for the moment JR and Loren Ridinger and LaLa Anthony themselves ) :

Lisa and Don Martin – Million Dollar earners with Motives and Market America.

International Business Development and Motives Specialists – Rob and Joyce Jenkins

Small Business Marketing Advisor and former Advisor to the White House – Michael Nelson

Me !!!

and Marketing and Event Management specialist Claire Taylor

Over the next few weeks we will be identifying the 20 people that we want to work with in the U.K. and Ireland to help to build in the UK and beyond ( eg Europe and the Middle East ).

Some of these places have already been filled and we have already started working with these individuals.

Please make contact by twitter @cwindley, skype – chris.windley or mobile +447881 500002 asap.

We are looking for bloggers and makeup artists in the UK who are ready to replicate the massive success of the New York Motives Mavens

Loren Rodinger and LaLa Anthony have started a cosmetics and skincare range that is taking the world by storm

A  month or so ago some very special beauty and fashion bloggers were invited aboard JR and Loren’s yacht in New York to sample the Motives Cosmetics and Skincare range.

The blogs and posts on Instagram, YouTube and Pinterest ( particularly ) that emanated from this short boat trip have become a Social Media, Beauty and Fashion phenomenon.

Demonstrating the unbelievable power of blogging, picture taking and social media the Motives message has been sent around the world resulting in more and more bloggers, makeup artists and other people involved in the beauty and fashion world sitting up and taking notice.

Here’s a video of that fantastic event:

You will be able to find the Instagram Addresses for most of the participants there.

Now, this trip was a follow on from an idea that Loren and LaLa had one night, late, when they were working at home in their P. J.’s ( Pyjamas to us Brits ). This idea was to reach out to the top 5 Instagramers and ask them for feedback on the Motives products.

Here’s another video where Loren and LaLa explain how they started what became known as ” The Instagram Project ” and what was the result of it. This includes some amazing pictures and posts which are being used by Motives representatives all over the world and have been replicated from Instagram to Facebook, Twitter and many peoples blog posts.

As Loren says – by providing these leading Instagramers with product they have, very kindly, produced reviews, photos and blog posts.

We are looking for Instagramers, bloggers and fashion and beauty professionals to do a similar thing in the UK.

You don’t have to be a ” global phenomenon ” yourself ( although you may be one day ) you just have to be a dedicated, professional blogger or makeup artist ( or aspiring artist ).

When I hear the word ” Maven ” ( which you may not be familear with ) I always think of The Tipping Point ( a book written by Malcolm Gladwell ) who referred to the fact that some people have a particular, rare,  set of social gifts. They are predominantly either salespeople, connectors ( they know lots of influential people ) or mavens ( they know a lot about a particular subject ).

Fashion and Beauty bloggers are typically a combination of these – very knowledgeable about their specialist area, able to connect with people ( online ) and also able to sell.

These people can ” Evangelise ” about a product or brand.

If you think that you can do this please contact me by commenting here ( I will get your email address ) , Tweeting me @cwindley, skype me at chris.windley or phone or text me on +447881 500002. email: chris.windley@btinternet.com or chris.windley@gmail.com

By the way this is a global initiative but we are focussing on the UK and Ireland at the moment. Best Regards.

Lichfield businesses have been subjected to an incredible outbreak of Wahooliganism. Wahooliganism first emerged in Minneapolis in the U.S. last year and then spread globally via highly connected individuals and internet influencers.

It gained serious Klout along the way but suffered a setback in early February. It is expected to re-emerge over the coming weeks stronger than ever and businesses in Lichfield and indeed globally are advised to prepare.

What is Wahooliganism ??

A short description proffered by Wahooly founder Dana Severson is  ” Accelerating Start-up growth through online influence. “

There’s a good description of Wahooly in TechCrunch here:

http://techcrunch.com/2012/02/01/wahooly-launches-its-crowdfunding-experiment-with-first-3-startups-ready-for-social-capital/

Wahooly ( a start-up itself ) is helping it’s first 3 start-up’s ( actually on the website there are 4 now – http://wahooly.com/ ) to gain traction by having ” influential people ” invest time, effort and skills in them and promote them on a global basis.

Does this actually work ???

Well I think it does. Word of Mouth Marketing,Networking and Referrals are established ways of ” getting the word out ” and ” growing the business “.

For those of you who have read Gladwell’s ” The Tipping Point ” you will know that “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” These people are Connectors, Mavens and Salespeople.

According to Gladwell, economists call this the “80/20 Principle, which is the idea that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants.”

The 20% are defined by Klout ( arguably ) as those who have a Klout score of greater than 45. ( Klout is only one company that is measuring Internet ” influence ).

This is not really rocket science – you get influential people ( in real life and virtual life ) to promote your company, products and services and this helps you grow your business.

Let’s take two examples:

Twylah ( http://www.twylah.com/ )

Twylah is a company that wants to take your Twitter Tweets and ” Tell your story and get you noticed ” by making an awesome looking website out of your Tweets. Twylah is based in San Franciso and is a start-up with co-founders Kelly and Eric Kim. Kelly is the community manager for Twylah and the marketing face of @Twylah.

Twylah has some VERY famous clients already ( see http://www.twylah.com/featured ) which include Lady GaGa, Britney Spears, Bon Jovi and Arnold Shwarzenegger !! This might give you the impression that only famous people need apply ! Here is David Skok of Matrix Partners Twylah page http://www.twylah.com/bostonvc/topics/matrix ( A Boston based VC investor  ) and here’s my Twylah page  http://www.twylah.com/cwindley .

From small beginnings Twylah has spread globally – mainly by using Twitter. Kelly has some 13,000 or so followers on Twitter. By picking certain people ( famous, influential, interesting ) Kelly has spread the word on Twylah and now Twylah users are spreading the word further.

Coco Meli Bakery ( http://www.cocomelibakery.co.uk/ )

More locally, Meli Nicolaou, of Coco Meli Bakery is using various means to promote her Artisan Bakery business and newly launched refreshments van at Trent Valley Railway Station.

Meli (  @CocoMeliBakery on Twitter )

has a relatively small ( well at least to Kelly !! ) Twitter follower base ( 500 odd ) but she has used this to help spread the word about her business. She now has a Twylah page http://www.twylah.com/CocoMeliBakery .

Again, physically and online she is spreading the word and others are spreading the word for her – some of them are influential people.

The involvement of influential people is having an actual positive effect on the growth of the business. What is the value of a new Twylah customer or a new Coco Meli Bakery customer ?? I don’t know but Eric Kim’s background is in the monetisation of Internet platforms and to him ( and the industry he has worked in for the last 10 years or so ) each follower, retweeter, circler, favouriter, liker and email address has a dollar or pound ( or part of ) value !!