WANTED !! Motives Mavens for the UK. Cosmetics Evangelists.

Posted by Chris on October 18th, 2013

We are looking for bloggers and makeup artists in the UK who are ready to replicate the massive success of the New York Motives Mavens

Loren Rodinger and LaLa Anthony have started a cosmetics and skincare range that is taking the world by storm

A  month or so ago some very special beauty and fashion bloggers were invited aboard JR and Loren’s yacht in New York to sample the Motives Cosmetics and Skincare range.

The blogs and posts on Instagram, YouTube and Pinterest ( particularly ) that emanated from this short boat trip have become a Social Media, Beauty and Fashion phenomenon.

Demonstrating the unbelievable power of blogging, picture taking and social media the Motives message has been sent around the world resulting in more and more bloggers, makeup artists and other people involved in the beauty and fashion world sitting up and taking notice.

Here’s a video of that fantastic event:

 

You will be able to find the Instagram Addresses for most of the participants there.

Now, this trip was a follow on from an idea that Loren and LaLa had one night, late, when they were working at home in their P. J.’s ( Pyjamas to us Brits ). This idea was to reach out to the top 5 Instagramers and ask them for feedback on the Motives products.

Here’s another video where Loren and LaLa explain how they started what became known as ” The Instagram Project ” and what was the result of it. This includes some amazing pictures and posts which are being used by Motives representatives all over the world and have been replicated from Instagram to Facebook, Twitter and many peoples blog posts.

 

As Loren says – by providing these leading Instagramers with product they have, very kindly, produced reviews, photos and blog posts.

We are looking for Instagramers, bloggers and fashion and beauty professionals to do a similar thing in the UK.

You don’t have to be a ” global phenomenon ” yourself ( although you may be one day ) you just have to be a dedicated, professional blogger or makeup artist ( or aspiring artist ).

When I hear the word ” Maven ” ( which you may not be familear with ) I always think of The Tipping Point ( a book written by Malcolm Gladwell ) who referred to the fact that some people have a particular, rare,  set of social gifts. They are predominantly either salespeople, connectors ( they know lots of influential people ) or mavens ( they know a lot about a particular subject ).

Fashion and Beauty bloggers are typically a combination of these – very knowledgeable about their specialist area, able to connect with people ( online ) and also able to sell.

These people can ” Evangelise ” about a product or brand.

If you think that you can do this please contact me by commenting here ( I will get your email address ) , Tweeting me @cwindley, skype me at chris.windley or phone or text me on +447881 500002. email: chris.windley@btinternet.com or chris.windley@gmail.com

By the way this is a global initiative but we are focussing on the UK and Ireland at the moment. Best Regards.

 

Becoming a Motives Cosmetics Digital Partner in the UK

Posted by Chris on October 3rd, 2013

How can you integrate the Motives Cosmetics line into your Fashion or Beauty blog or business ??

Are you a Beauty Blogger ?? Are you a makeup artist ?? Do you have a Beauty or fashion related business or website ??

Extending the success of Motives in the USA to the UK we are working with selected Fashion and Beauty bloggers to show them how to leverage the power of the Motives and Shop.com Internet Portals and integrate these into their existing business models.

Let’s just discuss the opportunity that exists for the fashion and beauty blogger and their network of related contacts – for example,  makeup artists, salon owners, health spa owners and fashion business owners.

Obviously bloggers have an Internet Presence ( web/blogsite and social media pages ) already. Their contacts may or may not have web or blogsites. It does not really matter whether they do or don’t. The Motives and Shop.com portals can be stand alone or integrated with existing web presences.

To get some ideas let’s look at some people already doing this ( this is just a random selection from Googling Motives Cosmetics ):

Here’s Lily & Vanessa Lewis  from Australia. Did you see the ” Shop in MY store button ” ??? What a lovely site.

Here’s another site from someone in America. See the advert on the right hand side at the top ?? Takes you straight to this person’s Motives Portal.

This one from Emily Eddington of the USA is a Blogger site and perhaps more typical of the ones that we have seen in the UK so far. Emily has written a review for Lauren Page so you’re are actually being directed to her Motives site.

So, the way you use the Motives and Shop.com portals is flexible and non-exclusive. – which means that you can carry on doing independent reviews and you can also carry on recommending other products from other companies.

 

What is important to understand is that these ladies have ” monetised ” their sites. This basically means that you are giving people the opportunity to buy the things that you like and recommend.

SO MUCH effort goes into reviewing and writing about products. Why not give them the opportunity to buy some of them from YOU ??

In this video here we are going to hear from Makeup Artists, Coach/mentors TO Makeup Artists and Salon owners and particularly from Ethnic, darker skinned ladies ( African American and Latino ) who love the line created specifically for them by La La Anthony 

 

 

 

 

Did you hear that phrase ” Trading Time for Money ” from Carlos ???? Your blogsite is on 24 Hours a day – people are looking at it from all around the world all the time. Why not have it so that, if they want to, people can buy from it all the time ?? Where will you be ?? Sleeping ?? On the beach ?? Shopping ??? When you get an email message saying that someone has bought one of your recommendations.

By the way – I know that most of the people that you are seeing here are in the U.S. ( Some of the web and blogsites I showed you earlier were, for example, in Australia ).

We are leading a Digital Marketing initiative into the U.K. but there are already people here that are doing great business as Shop.com and Motives partners and affiliates.

Here’s Kristina Thoedoris with Stooshe ‘s Alex Buggs:

Kristina is in London.

So,  Let’s see what else you can do with Motives by going to this website >>>>> HERE <<<<<<<.

If you are a blogger or journalist then we have a PRESS KIT for you here. This has this Autumn and Winters lines in it.

So, I hope you have enjoyed this information and if you have please contact me:

 

My Shop.com Shopping Portal is >>>> HERE <<<<

My Motives Shopping Portal is >>>> HERE <<<<

So please browse around them and let me know what you think.

 

Skype me : chris.windley

Call me : +447881 500002

email me: chris@mandarainmaker.co.uk

or just GOOGLE me and connect on one of the social networks.

TAKE SOME ACTION !!!!!!!

 

 

 

 

 

 


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