Inbound Internet Marketing Assessment
Posted by Chris on January 15th, 2010Perhaps you should consider having an Inbound ( Internet ) Marketing Assessment
as I did yesterday if you are a website owner.
However, if you don’t believe that effort put into ensuring that your website is found, designed for qualified traffic and able to convert leads is worthwhile then maybe you should not bother !!
It’s one of those situations where the early adopters and open minded people only need apply.
Hubspot ( who provide the Inbound Internet Marketing Assessment ) say that in 2009 2 million people visited thier website which generated 160,000 sales leads which converted into 1,000 customers.
Visitors, leads,customers. That’s what we are after really isn’t it ??
One of the problems that some companies have at the moment is that they don’t actually believe that a website can deliver real leads and customers.
Now, I am the first to say that not everyone is on the Internet and therefore influenced by it and certainly not all of those people are avid social networkers so you have to keep your traditional marketing, word of mouth marketing and database marketing going however you also have to fully embrace the fact that websites DO provide leads and customers IF they are designed correctly and promoted using blogs and social media.
You can find Hubspot here
http://www.hubspot.com/
and you can get an Inbound Marketing Assessment by clicking on the button that you will see there.
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