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For Oil Boiler Servicing and Repairs

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What They Do

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The Silicon Crossroads Technopolis is a private High Tech. facility that supports Silicon Crossroads VCT investee companies globally. It also supports companies advised by M & A Rainmaker and the Silicon Crossroads VCT.

The Technopolis is currently supporting companies in ( for example ) London, San Francisco, Israel, New York, Costa Rica and India. the list is continually changing and evolving so this is just a sample of cities and countries supported.

The Silicon Crossroads VCT does not invest in all the companies it supports, it may simply provide advice and guidance. It is particularly interested in assisting startup and growth companies who want to expand from the U.K. to, for example, the U.S.A. and vice versa and also from other countries around the world into the U.K. and Europe. It is one of very few companies in the U.K. to provide these sort of services.

Lichfield Cathedral at night across Stowe Pool.

Managing Partner, Chris Windley, has established global networks via social media networks like Linkedin, Twitter and Facebook and Chris is regarded as one of the most influential people in the world by Internet Influence measurement companies like Klout, Kred and Peer Index. These companies operate mainly from e.g. London, New York and San Francisco. Since his days at Optical Fibre Network company Fibernet, Chris noted that U.S. companies tended to lead the European market by between 6 and 18 months and therefore it is vital to maintain contacts with High Tech. industry leaders there; especially the West Coast ( Silicon Valley etc. ) which remains the frontrunner when it comes to angel and venture capital support.

It is no surprise that some of the most important High Tech. companies in the world have emerged from the Silicon Valley/San Francisco area.

Chris maintains contact with Angels, Venture Capitalists and Founders via Internet networks like Linkedin, Google + and AngelList.

When it comes to dominating the search results for Internet Marketing Strategy Lichfield the Internet Marketing Ecosystem ( IME ) is clearly working really well. A search on ” Internet Marketing Strategy Lichfield ” today shows that we have FREE ( natural ) listings for 5 of the results on the first page.

The M&A Rainmaker ( WordPress ) blog – this one – heads the listings. Followed by a Pinterest listing, a Digg listing and a Twylah listing. The Pinterest and Twylah listings mirror their growth in the Alexa rankings ( just read this morning that Pinterest is now the No 3 social network ). Despite Digg’s problems it remains a solid way to get a Google ranking and in my estimation is a key component of the IME.

My IME is now benefiting from years of continuous content updating and posting. Remember that in the IME the WordPress website/blog and the Twylah page are the ” core ” of the IME. Often ( but not always ) content is generated via this WordPress blog and then posted to Facebook, Twitter ( which automatically generates posts to Twylah ) , Linkedin, Google + and Digg. Posts to Twylah can be re-posted to Facebook, Linkedin, Google + and Digg ( to name a few ) if required.

In addition to building our networks on each of these social networking platforms we are also creating links from e.g. Twitter, Facebook, Twylah, Pinterest, Linkedin, Google+ and Digg back to the M&A Rainmaker WordPress blogsite.

Each of these systems are powerful in their own right but when combined in the Internet Marketing Ecosystem they are virtually unbeatable – as the Google search results show.

Remember that some of the keys to a high ranking website ( one that gets found for the searches that you want it to be found for ) is that it has relevant, continuously updated content; that it has on page SEO and that it has authoritative links from websites that are regarded as having authority. All of these criteria have been completely satisfied. Mostly though we have to make sure that our posts talk about the subject that we want to be found for in an appropriate way. Google ALWAYS tries to give searchers the results that they want.

Talking about individual performance on specific networks there have been some wonderful comments on Twitter lately from friends in the U.S.A. ( you will remember that a key part of my success with the IME has been knowledge of systems like Twylah and Pinterest – which eminate from the U.S. ).

Here’s a comment from Mike Martino

LICHFIELD England – Many great philosophers have come from the City of Lichfield yet none have mastered the art of #social like Chris Windley.

who has been very kind and generous in his praise of my activity on Twitter.

Chris Windley is now a Six Figure Mentor. Find out how to get more traffic, visitors, leads, orders and CASH from your website. Turn your Internet presence from a liability into an ASSET !!! Click >>>>>>>>>>>>HERE <<<<<<<<<<<< for more information.

Over the last few months we ( Silicon Crossroads VCT ) have been giving clients and selected friends and business contacts what amounts to an Internet Marketing Masterclass. This graphic here:

which appeared here http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5 shows just how complicated social media has become. Actually these are not all the categories or all the companies and products in those categories because I can think of a few more.  If you are trying to keep up with the ever changing world of Internet Marketing and Social Media you have your work cut out.

I always start off my presentations on this topic by saying that our focus on Internet Marketing should NOT be taken to mean that we don’t believe in other forms of marketing ( so called Traditional Marketing ) e.g. Word of Mouth ( WoM ), advertising, mailshots and in particular emailshots. Actually our research has led us to the conclusion that one of the primary objectives of much Internet Marketing is to get someone’s name and email address.  Once a person has ” opted-in ” to your email database you have a friend and a prospect. All you need to do is to send them relevant, interesting, funny etc information so that they STAY on your email list !

When I originally started learning about Internet Marketing it was because I had seen some research that said that about 50% of the people who were researching and buying telephone systems did their initial research online. Today we all use Google and other search engines to research and buy the things that we are interested in or want to buy.

In the Masterclass I ask people to think about something they have researched into and perhaps bought online. You can do this too. Think about ” the process ” that you went through. ( This is the simple version ) You wanted to buy something. You Googled it. Some search results were presented. You clicked on a few. Explored the websites that you were taken to.  Compared the offerings. Made a decision. Bought. OR maybe you found a couple of suppliers you liked but wanted to wait to make the decision to buy so you just bookmarked the site or signed up for emails from the company.

I always like to understand what the ” young people’s ” process is because I think it is often different to the way we use Google. e.g. my son ( age 22 ) is always working on cars and if he doesn’t understand something or wants something he will type the exact question into Google e.g. ” how do you fit a light bulb to the rear quarter light of a Peugeot 105 “. As they say – you can tell someone’s age by the way they type things into a mobile phone – one finger is OLD, one thumb YOUNGER, two thumbs YOUNGER STILL. So different age groups Google ( Internet search ) in different ways.

Some people do not understand ( or believe ) that a website is a waste of time and money if it is not being FOUND ( for relevant search terms – words and phrases ). The objective is not only to be found for the company name ( hopefully that is a given ) but for the PRODUCTS and SERVICES that you provide.

This begs the question ( which not many people ask themselves !! ) – What ARE the products and services that YOU want to be found for ?? This is actually a fundamental question and a cornerstone of everything that you do from Search Engine Optimising ( SEOing ) to putting the correct CONTENT into your website and to your blogging strategy.

You may be surprised at how few companies do this and how difficult it seems to be for them. If I was being cruel ( which I sometimes feel like being ) you would think that they don’t actually know what it is that they are trying to sell and therefore be found for.

For other people it is a relatively easy question. They know what they are trying to sell and therefore promote and therefore be found for.

Once understood ( and played with a little bit because some will be easier to rank for than others ) these are the “terms” that will be woven into ALL new content. ( You may want to go back and review what you have already done on the basis of this review aswell !! ).

N.B. This is an interesting time to be talking about what Google ( and other search engines ) want to see in order to rank your web/blogsite high because Google has recently changed it’s “algorithms” penalising some SEO practices. If you read some of the books about Google you will find that it was originally based upon the practice of ” referencing ” research papers i.e. a paper written on a particular subject ( the topic of interest ) would ” reference ” ( provide links to ) other worthy papers. Google ALWAYS ( and in my mind always will ) tries to provide people with the information or answer they seek – to it’s best ability. Therefore, put simply, if you provide ( good, relevant, interesting, nice to read and look at ) CONTENT you will be FOUND over the long term without any risks of being penalised. I guess some people might call this a ” Content Marketing Strategy “.

Once you have been FOUND the next task is to CONVERT visitors ( to your web or blogsite ) into Prospects and then Customers and then ANALYSE how/why/with what you achieved this success and then REPEAT IT !!!

N.B. I borrowed this Get FOUND, CONVERT,ANALYSE mantra from HubSpot ( http://www.hubspot.com/ ) who came up with a new
” meme ” ( means a completely new area, in this case, Marketing Strategy ) called Inbound Marketing.

So, you get FOUND ( because you have built your web/blogsite to be found for the things that you want to be found for ) then you CONVERT ( via the fact that you had the right ” Landing Pages “ ( more on this another time ) and ” Calls to Action ” then you track who found you, who they are, what they did when they went onto your web/blogsite and where they came from. e.g. Was it a Twitter/Twylah post that you made that led someone to your website who then emailed/phoned you or subscribed to your email database ?

For those familear with the term we are talking ” Sales Funnels ” here like :

from http://blog.hubspot.com/blog/tabid/6307/bid/16759/3-Tips-For-Better-Lead-Management.aspx

It is probably useful to remind ourselves of ” How to create a high ranking web/blogsite ” ( in simple terms ). A web/blog/domain will rank high on Google ( and other Search Engines )  IF:

• The CONTENT is relevant to the search ( and regularly updated with “rich” new content )
• The ON PAGE SEO has been done ( Titles, tags etc ) and it is ” easy to be seen and spidered “.
• There are LINKS back to your your website/domain from other ” high ranking ” websites/domains
• It is based on a ” powerful platform ” ( like WordPress or HubSpot )
• The website itself and the hosting environment are ” High Performance “

Once we understand all of this this we can understand why we must create what I call an ” Internet Marketing Ecosystem “.

Similar to

which was created by http://davefleet.com/2010/01/2010-social-media-marketing-ecosystem/

In my Internet Marketing Ecosystem I typically advise to have :

• A web/blogsite based on something like WordPress or HubSpot. ( You are on Mine )
• A Twylah page. Here’s mine  http://www.twylah.com/cwindley
• Twitter, Facebook, Google+, YouTube, Linkedin accounts ( as a base ) N.B. I have all of these and more but not all in M&A Rainmaker.
• Other accounts where you can post url’s on high ranking websites e.g. digg.com

and then you can establish an ecosystem that grows in power with every blog post and Twitter Tweet !!

I think it’s time that we started calling Staffordshire ” Social Staffordshire ” ( although I always like to remind people that Social Media is being used for a lot of business applications ) alongside my other description of the A38/A5 crossroads area as
” Silicon Crossroads “. Why ?? well in my mind Staffordshire is one of the leading counties in the U.K. in terms of use of Social Media.

Staffordshire Police’s David Bailey presented at the Social Media World Forum earlier this year

http://www.socialmedia-forum.com/europe/agenda/speakers/626-david-bailey-communications-manager-staffordshire-police and they have to be one of the most pro-active police forces in the country in terms of using Social Media. Staffordshire Police has over 11,000 followers on Twitter. Find them:

( @StaffsPolice )

Staffordshire County Council

( @StaffordshireCC )

have over 3000 followers and Staffordshire Fire Brigade

( @StaffsFire )

has around 2,200 followers

Staffordshire University

( Staffordshire Uni

@StaffsUni

Official tweets from Staffordshire University run by Communications Manager Judy O’Brien

Staffordshire, England · http://www.staffs.ac.uk )

has nearly 6,000 followers.

It is not just on Twitter that Staffordshire is active either. Staffordshire C.C. has Facebook, YouTube and Flickr pages aswell. Staffordshire Police are very active users of YouTube e.g. :

http://www.youtube.com/watch?v=M9DxvtbEjPY&feature=relmfu

and have a Facebook account aswell.

When you combine this use of Social Media with recent announcements of the investment into ” Superfast Broadband ” it paints a picture of a very forward thinking Council.

It is fantastic news that Staffordshire C.C. has decided to invest in Superfast Broadband for the Lichfield and Burntwood area as highlighted in the blog on Lichfield Live here:

http://lichfieldlive.co.uk/2012/04/15/broadband-speed-boost-as-staffordshire-investment-scheme-is-approved/

There’s a good blog here, on Staffordshire IT’s website which describes the sort of improvements that ” Superfast Broadband ” can bring to Internet speeds:

http://www.staffordshireit.co.uk/fibre-broadband/

This whole idea of improving the internet infrastructure complements my own thoughts on the promotion of ” Silicon Crossroads ” ( as I have dubbed it ). ” Silicon Something ” has become a global brandname for a High Tech. area. Probably the most famous is ” Silicon Valley ” in California in the United States. Here in the U.K. we have ” Silicon Roundabout ” ( London ), ” Silicon Fen ” ( Cambridge ) and Silicon Glen ( Scotland ) to name a few. The Irish refer to the whole country as ” Silicon Ireland ” or the ” Silicon Republic “. Well, the Irish are probably one of the most successful European nations to take advantage of the development and expansion of High Tech. companies out of the U.S. and into Europe.

Whilst we hear a lot about High Tech. companies being located in London actually these are mainly relatively small ” sales offices ” and the bulk of the administration and development people are located in Ireland and perhaps Belgium or Luxembourg for “tax” reasons.

One thing is for sure: High Tech. companies in Silicon Valley are beginning to struggle to find the talent that they need. They have to look to other parts of the U.S. and abroad to find that talent. In a recent conversation that I had with a Silicon Valley based C.E.O. of a High Tech. startup he said that he would be looking across the U.S. to where his ” alma mater ” ( his old University ) was based and also to Argentina.

High Tech. startup  http://hootsuite.com/ recently highlighted that what had initially appeared to be a negative factor in their startup profile ( to venture capitalists and angels ) – being based in Vancouver – had turned out to be a blessing in disguise because they were able to find hot local talent at bargain prices and that talent didn’t want to go anywhere else.

Silicon Valley took a long time ( 30-50 years ? ) to get to where it is today. Arguably the preeminent startup location in all the world. Talent runs deep in Silicon Valley as this blog highlights:

http://medriscoll.com/post/9117396231/the-guild-of-silicon-valley

The software engineers that are ACTUALLY building the products that we now know about over here – Google, Apple, Facebook, Twitter etc etc are a secretive bunch and their wants and needs are probably different to a lot of people’s.

Internet ( communications ) infrastructure is going to be high up on their list though – from work AND from home AND in between.

According to this blog:

http://www.santaclaraweekly.com/2012/Issue-16/the_right_stuff_santa_clara_infrastructure_foundation_for_todays_stadium.html

The ” Holy Trinity ” that set Santa Clara to be the right location for High Tech. growth was:

“Gillmor calls that infrastructure the city’s “holy trinity of success:” city-owned land and electricity, and strategic use of redevelopment funding.”

More specifically what made Santa Clara such a great location was the road infrastructure; the electrical power strategy and the general utility provision  ( electric transmission, water and sewer lines – to be built in advance of development ). This when combined with a financial strategy ( bonds being sold to finance development which increased in value dramatically after developers built ) led to Silicon Valleys success.

The story of Silicon Valley is a blueprint for success for Silicon Crossroads. Many of the component parts are already in place and Superfast Broadband is another one of those key infrastructure pieces.

When SEO companies used to call me up saying that they could get my website to rank on the front page ( usually some poor salesperson who didn’t have a clue who I was ) and knew all about Internet Marketing I would casually say oh ok, so you know all about SEO ( Search Engine Optimisation ) then do you ??? of course the answer was yes. So, if I google ” SEO and Internet Marketing ” you will be on the front page will you ?? ( Usually I was doing it in the background ). Then I would give them the bad news and help them by saying well maybe if I Google ” SEO and Internet Marketing in wherever it is you are based ” you will be on the front page ??? Ummmm! Maybe .. was usually the response. ok then, last chance, what would I have to Google to find you on the front page ???

I am not TRYING to be cruel I am just saying that if you want to ring me up and tell me that you are the best at SEO and Internet Marketing then you had better be able to prove that you are !!

Nowadays there are many companies around the world who proclaim that they are Internet Marketing Experts. Previously, as explained above , I used to test this with Google,  but these days I have another tool that I use called ” HubSpot Marketing Grader “.

HubSpot is a Boston, U.S. based software company that mainly provides HubSpot based websites and promotes an Internet Marketing philosophy called ” Inbound Marketing “.

To promote the company ( and get leads ) HubSpot provides a number of free Tools like Marketing Grader ( a development of Website Grader ) and Twitter Grader.

I used Marketing Grader to look at a number of websites in the Lichfield and Tamworth area recently and that was how I came to ” rate ” Staffordshire IT as, probably one of the most knowledgeable companies in the area. I first came across them on Twitter ( where they have more followers than most other people from Lichfield and Tamworth ) and then looked at their website using Marketing Grader:

http://marketing.grader.com/site/www.staffordshireit.co.uk

When I first looked at their grade it was 76/100. They have improved it since then to 80/100. This is an amazing score and I have only ever graded one higher score ( not in the Lichfield and Tamworth area ) which is Nikki Pilkington’s website:

http://marketing.grader.com/site/www.nikkipilkington.com

which has a grade of 87/100 which is incredible. Nikki was the designer of this M&A Rainmaker blogsite.

Some info on Staffordshire IT

We are a professional website design firm based in Tamworth and Lichfield, however we are able to service clients nationally. We have very competitive prices, easy to use, clean and professional web design, and programming services.

Having a website is just the start of a good internet marketing strategy: now you need people to look at it! You need to get more visitors to your site, so you need good website ranking, and it shouldn’t need to take 6 months and thousands of pounds to get to the top of Google, Yahoo & Bing.

You need a company with many years in online marketing (check), very reasonable costs (check), who are diligent and hard grafters (check), and show a willingness to constantly monitor your site alongside you, to keep you at the top of the charts! (Big check!)

From the very start we can demonstrate proven white hat (legal) SEO techniques to you and we GUARANTEE we will increase your traffic. In fact, we are so confident in what we do, that you do not need to pay a penny until you have been shown an increase in visibility of your website online!

Good, savvy Search Engine Optimisation (SEO) is not an option in today’s fast-moving markets– it’s essential and the key to success in any marketing campaign is pretty simple. The Return on Investment (also known as ROI) must outweigh the initial and ongoing outlay of funds. In a web environment, there are multiple ways in which this may be measured including online sales, enquiries through the website (be they emails, surveys or phone calls), website traffic and overall increase in brand awareness.

A well-optimised site can provide numerous benefits, as long as the site is designed well in the first place. It is important to optimise a site for the most relevant terms whilst at the same time including more popular, generic key phrases.

Please feel free to give us a call on 01827 313111 and we can provide a free SEO report for you.

If you have been to the Birmingham Museum and Art Gallery recently you will have noticed that the Anglo-Saxon Golden Hoard found near Silicon Crossroads ( the junction of the old Watling Street and Rykneld Street – now the A5 and A38 ) Lichfield is missing.

The good news is that it is away doing a great job of promoting Staffordshire ( the old Mercia ) the Lichfield area and Silicon Crossroads to America.

As this article says the Saxon Hoard has gone to the National Geographic Museum in Washington D.C.  http://www.bbc.co.uk/news/uk-england-stoke-staffordshire-15496704 .

Washington D.C. is not one of the recognised ” Startup ” centres of the U.S. although Baltimore ( Maryland ) recently raised $84 Million via an innovative online auction of tax credits ( see  http://articles.baltimoresun.com/2012-03-15/news/bs-bz-invest-maryland-funding-20120315_1_tax-credits-investmaryland-program-christian-s-johansson ) in yet another example of U.S. startup funding initiatives.

There have also been a number of other ” Startups ” in the area e.g.

Cerecor Biotech http://www.bizjournals.com/baltimore/news/2012/04/04/cerecor-biotech-startup-headed-by.html

SemaConnect  http://www.bizjournals.com/baltimore/news/2011/11/28/annapolis-startup-semaconnect-raises.html

WooFound http://weblogs.baltimoresun.com/news/technology/2011/11/baltimore_startup_woofound_rai.html

MoodleRooms http://weblogs.baltimoresun.com/news/technology/2011/06/startup_story_baltimores_moodl_1.html

Nearby Pennsylvania also has a long standing history of investing in Startups:

http://www.prlog.org/11837942-ben-franklin-program-invests-650000-in-central-pa-startups.html

The SiliconCrossroads VCT founders  actually invested in Pennsylvania Startup eschoolmall ( now esm solutions ) some years ago  http://www.esmsolutions.com/SchoolDistrictsSolutions.aspx

New York ( not far away ) is also a recognised startup centre.

Washington is a place that we British can easily get confused about ( although most of us recognise Washington D.C. we may not know exactly where it is – just West of New York ) and there are 2 or 3 Washingtons in the U.S.

Similarly many Americans probably don’t know where Birmingham or Staffordshire is ( a couple of hundred miles North of London would probably work – which would be a short car ride for many Americans ) so it is great news that the Saxon Hoard is increasing awareness of Staffordshire and the Silicon Crossroads area ( Lichfield, Tamworth, Walsall and Sutton Coldfield ).

Silicon Crossroads is the High Tech. business area established between Lichfield, Tamworth, Sutton Coldfield and Walsall in Staffordshire, England, U.K. The crossroads referred to is the ancient crossroads of Watling Street ( the A5 ) and Rykneld Street ( the A38 ) which cross one another just below Lichfield.

Notably Tamworth is dominated by Tamworth Castle and Lichfield by Lichfield Cathedral and these are ancient seats of power in Middle England.

The recent discovery of the Staffordshire Hoard may well add to the evidence for the Lichfield and Tamworth area being an area of influence and innovation and Silicon Crossroads and the Silicon Crossroads VCT continue this tradition.

The Silicon Crossroads VCT is a High Tech. Investment fund with a particular focus on areas like Social Media, Inbound Marketing and Cloud Computing.

We have established strong connections with entrepreneurs, business angels and venture capital funds in some of the main innovation areas in the U.S. and Canada like Silicon Valley, Boston, New York, Vancouver, Austin, Toronto and other emerging High Tech Innovation areas like Baltimore.

Aside from Early Stage funding the VCT provides support for start up and early stage companies from the U.S. and the U.K. Included in our support services is ” Outsourced Business Development ” to assist companies to identify target customers and sectors  and to establish contact with them using state of the art Marketing techniques like Inbound Marketing, the creation of Internet Marketing Ecosystems and therefore the use of Social Media and Social Business Media.

It became obvious a few years ago that the rise of companies like Salesforce ( SaaS CRM ) , Google ( Search and Social Media ), Facebook ( Social Media ) and Twitter ( Social Media )  would give rise to other companies like HubSpot ( Inbound Marketing ) , Hootsuite ( Monitoring multiple social media channels )  and Twylah ( Twitter brand pages ).

It was less obvious that there would be such huge angel and venture capital investment in the U.S. but there has been and it is only increasing.

There has also been a revolution ( from necessity ) in funding methods for start ups in the U.S. with companies like KickStarter and the concentration of Angels and so called Super Angels onto lists like AngelList.

In addition companies like SecondMarket have created liquidity in markets like pre-IPO shares and debt.

You can get more information on some of these companies via this blog and my Twylah page   http://www.twylah.com/cwindley.

This is a holding page for more information on Silicon Crossroads and the Silicon Crossroads VCT and websites, blogs and Twylah pages will be developed for these over time.

My contact information is on this blog on the Contact page.