M & A Rainmaker

A TRADITIONAL EDUCATION CAN HELP YOU MAKE A LIVING… OUR DIGITAL EDUCATION WILL HELP YOU LIVE THE LIFE OF YOUR DREAMS.

There are four levels of training Silver, Gold, Platinum and Black.

The objective of this training program is to make YOU totally self sufficient in terms of being able to operate a Digital Marketing System from anywhere in the world with essentially, a laptop and an Internet Connection.

Once you have been through this training program you will have the skills for life – like learning to swim or ride a bike.

Six Figure Mentor, Chris Windley, is providing advice on Digital Marketing Strategy from the Silicon Crossroads Technopolis in Lichfield, Staffordshire, U.K. serving Lichfield, Tamworth, Sutton Coldfield, Walsall,  Burton on Trent and Derby.

This advice is focused on how to drive traffic ( visitors ) to your blogsite or website, how to convert those visitors into leads and how to turn those leads into actual orders.

The Technopolis has been researching effective internet marketing techniques for the last 8 years and has extensive experience of e.g. Boston, U.S. based HubSpot ( HubSpot are opening a European office in Dublin, Ireland in January 2013 ) whose ” Inbound Marketing” mantra is ” Get Found ( for relevant keywords and phrases ), Convert
( from visitors to leads and leads to orders ) and Analyse ( how you did it ).

The Internet Marketing Ecosystem ( a means of driving web and blogsites to the top of Google search for relevant words and phrases ) was developed at the Technopolis. Work and investment was halted when the Six Figure Mentors ( SFM ) Digital Marketing System was found, a couple of months ago.

The SFM system is a PROVEN system for getting traffic, leads and orders for any business but is particularly suitable for home based entrepreneurs, small and medium sized businesses.

The Six Figure Mentors is a global organisation but Chris is based at the Technopolis near Lichfield, Staffordshire with easy access to Tamworth, Sutton Coldfield, Walsall, Burton-on-Trent and Derby.

To find out more about the Six Figure Mentors Digital Marketing System go

>>>>>>>>>>>>>>>>> HERE <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<

Dear M.D./C.E.O./Owner/Proprietor/Boss,

In letters 1 and 2 we have discussed why you need to put in place a Digital Marketing Strategy.

Let’s just say that all the ” old ways ” of marketing ( so called traditional marketing ) are not quite dead yet. Depending on your business many of them may still be relevant now and for some time but, for sure, the world is changing fast.

In the more recent world the company website was a sort of ” electronic brochure ” or ” presentation ” of your company. It was probably created by ” creatives ” ( graphic designers, marketing people ) or ” programmers ” ( software developers ). You referred people to your website by putting the web address ( url ) on your business cards ( along with your email address, phone and fax numbers ), brochures, mailshots, vans, lorries etc etc.

If the website was found by a Google search on ” your company name” then everything looked good. Or did it ??

The problem is that unless you are a really famous/well known company then people will not search on your company name. They are more likely to search for a product or service which they hope will then lead them to some information and then the best company to supply that product or service.

If say you needed help with your swimming pool in Staffordshire you might Google

” Swimming pool repairs Staffordshire “.

When I did this I got a load of Google maps results ( N.B. !! ), a load of yell.com results ( N.B. ), a company that said it was Staffordshire based but was obviously in Essex !  and one

http://www.leisurelinespas.co.uk/index.asp

that had good information and was in Shropshire – ok,  close enough 😉

This brings us to the first point in the Digital Marketing strategy:

That you must know what you want to be found and known for – your products, your services, your advice and your philosophy – and your website ( and associated blogsite ) must be found by Google for those search terms.

To borrow from my friends at HubSpot the overall mantra is to:

1. Be found ( for relevant search terms )

2. Convert ( visitors into leads )

3. Analyse ( where you got your visitors from and how )

Find-Convert-Analyse.

The second point is that there is very little point in investing time and effort in a Digital Marketing Strategy unless you know where you started ( how many visitors/leads/sales you are getting at the moment – your baseline ) and how you are are progressing in your efforts.

Over time we will suggest that you do many things to drive traffic ( visitors ) to your website e.g. write blogposts, do Internet PR, start and run Twitter, Facebook and Linkedin pages on top of ensuring that you are found for relevant terms but what you must do is to understand what is working and what is not.

Typically your website will have a level of visitors who are finding you directly ( they know your url ) or indirectly ( they know your name and type it into google or they have typed in a search term that has resulted in them finding your website or blogsite ). You will add to this base traffic with referrals from e.g. Facebook, Twitter, Linkedin or another website or wherever.

You want to know what works ??

Did you get more visitors ( leads and sales ) from blogging, posting on Twitter, Facebook or Linkedin ??

Which blogs/posts/Tweets worked and which ones didn’t ???

http://mandarainmaker.co.uk/wordpress/2011/07/05/letter-from-marketing-no-4/

http://mandarainmaker.co.uk/wordpress/2011/06/28/letter-from-marketing-no-2/

http://mandarainmaker.co.uk/wordpress/2011/06/22/letter-from-marketing-no-1/