Shop.com and Motives Team Help Beauty and Fashion Bloggers

Posted by Chris on October 1st, 2013

There are some amazing Beauty and Fashion bloggers online and they really work hard on building their followers on Social Media and driving traffic back to their blogs

 

I am working with a special team that wants to help bloggers – beginning with Beauty and Fashion bloggers – build their Online Presence and MONETISE their platforms

 

Loren Ridinger, Senior Vice President of Internet retailing giant MarketAmerica.com and SHOP.COM, Creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and Founder of the exquisite jewelery collection, Loren Jewels® and the fine jewelery line, Yours by Loren® which is available exclusively through HSN, has an AMAZING Internet Presence.

 

Of course she has had a lot of help with it. She is  recognised as an Internet mogul who has been changing the face of the beauty industry as well as Internet shopping for the last 20 years.

 

 

There is a huge amount of Digital Marketing and Sales knowledge within Market America/United Kingdom and it’s brands such as Shop.com and Motives. I am combining this with my team and I’s knowledge which – even taken alone is extensive.

 

We are going to help selected bloggers to ” Build their Online Presence ” as we call it. Essentially that means getting them more Social Media network followers, more traffic to their blogs and more MONETISATION opportunities.

 

Some of you may know me as co-founder of the Digital Marketing Ecosystem ( DME ) by Centripetal Network Consulting.  The DME is a system for getting anyone more TRAFFIC, VISITORS, LEADS and ORDERS ( CASH ).  Most of the bloggers I have spoken to clearly understand that increasing their Social Media networks and driving traffic from them back to their blogs is crucial.

 

Typically we see great blogs with beautiful, interesting posts on beauty and fashion topics. We see traffic counters to let people know ( up front ) just how big their networks are and how many people are visiting their blogs. This is wonderful to see. WordPress is a very popular blogging platform and it is the default platform for the DME. ( Other blog and web platforms work well – WordPress is just our focus ).

 

Sometimes the Social Media networks could do with some additional followers and in some cases there is a focus on one network over another. Clearly as a very visual subject Instagram and Pinterest are very popular with Fashion and Beauty bloggers. Facebook and Twitter are popular too.

 

Whilst e.g. Twitter combined with a WordPress blog will give a good traffic stream ( posts created on the blog and then posted on Twitter ) it is unlikely to be enough. Many sources of traffic need to be combined to get great results e.g. Twitter, Facebook, Instagram, Pinterest, Google + and of course SEARCH traffic  ( i.e. your blog being found on Google for relevant words and phrases ).

 

WE ARE GOING TO HELP YOU GET BIGGER NETWORKS AND MORE TRAFFIC !!!!!!

 

When you get the visitors back to your website you need them to TAKE ACTION and , preferably BUY SOMETHING.

 

We will offer you your personalised versions of the Shop.com (  HERE’s mine )  and Motives ( MINE ) shopping portals so that you can lead visitors to great buying opportunities. ( I am not going to describe all the detail of the products here or the many ways that these portals integrate with your Online marketing strategy ).

 

We are going to help you build your own Digital Marketing Ecosystems and we are also going to add the power of our own DME’s to yours.

 

 

 

 

 

Our networks have hundreds of thousands of people in them from all around the world. If you contact me I will describe these networks in more detail to you.  Feel free to Google me and connect wherever we have common networks.

 

You can also skype me at chris.windley

You can Tweet me @cwindley

You can email me at chris.windley@mandarainmaker.co.uk

You can call or text my mobile +447881 500002.

 

Watch this Quick Video on How to Live the Laptop Lifestyle and divorce time from money

 

 

 

 

 

 

 

Market America, Market United Kingdom, Motives, Shop.com 3 Comments »

The Top 10 Reasons or Motivations for buying your company

Posted by Chris on March 6th, 2010

Some time ago ( after I built this blog ) I came across a company called BCMS who had had a lot of experience in selling companies. I read the information on their website, downloaded various other information and ordered a copy of their excellent book  ” A refreshingly different approach to selling your business for maximum value “.

Later on I attended one of their excellent seminars. ( Very refreshing for Business Owners but a bit damning of normal accountants and lawyers !! )

In this presentation they highlighted the Top 10 reasons/motivations for company purchase ( in order of importance )

Source http://www.bcmscorporate.com/ ( NB. worth downloading their book ” Selling your business for maximum value ” )

Recently I have been working with a number of clients who are selling their businesses or who are still building their businesses with a view to exiting and I have emphasized these reasons and motivations to them and advised them to emphasize these points in a sale and keep these points in mind as they build their  businesses:
1. Client Base ( This is a dominant factor )
The quality of the customer base and repeatable and guaranteed business from those clients is a primary factor.
2. Potential for growth ( This is another dominant factor )
The potential for growth through the existing customer base and via new customers at home and abroad is also a primary factor.
3. Globalisation/regionalisation
We live in a globally connected world. Companies from India and China are looking to acquire in the U.K. and other countries. You must consider the applicability of your company to buyers from India, China and the U.S.A. at the very least. They will buy you because they have a global strategy or because they want to get into a particular region.
4. Ability to generate cash
Cash is King !! ( We didn’t need to say that eh ?? )
5. Development of products and services
If you have processes to ensure that you are ALWAYS at the forefront of your market this carries a high value.
6. Patents and IPR
If you have protected the patents and Intellectual Property Rights of your products and services this is valuable.
7. Operational and/or Financial synergies
You look at the operational and financial synergies and the costs that may be taken out and the additional profits and value that you bring to the purchaser.
8. Skilled workforce
The effort that you have put in to training and developing your workforce now comes to the fore.
9. Profit/ROI/multiples ( LAST )
Yes, amazingly, the very thing that the average accountant ( and probably some of the interested parties Financial Directors and advisers ) will value you on turns out not to be the thing that is held in most value – in fact it is the last !!
This is true now and will be true in n years time when your purchaser comes to do the same thing.
Companies will buy for strategic reasons NOT for multiples of profit or revenue.
When considering the value of your company consider it’s value to the potential purchaser 1 -3 years AFTER they have bought you.
Selling a Business No Comments »
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