M & A Rainmaker

Peter MacLean, who sometimes refers to himself as a Director and other times as a Non-executive Chairman of 365iT plc, has called a General Meeting for Ordinary Shareholders on the 12th December 2011 at 10.00 in the company’s offices’s at 4 Cartel Business Centre, Stroudley Road, Basingstoke, Hampshire, RG24 8FW.

This is to change the name of 365iT plc to Fox IT Holding plc and to re-register as a limited company.

Now, 365iT and Impera plc shareholders must be asking themselves how it is that they are invited to discuss and approve a change of name and company status but they didn’t get to vote on the sale of most of the companies that 365iT plc owned to LMS Capital; didn’t get to vote on who got their loan notes paid off and who didn’t and also didn’t get to vote on the fact that the name of the company would need to be changed to keep LMS Capital happy.

They were also not informed that these companies were being sold to LMS Capital at a time when approximately 37% of the shareholders ( known as the Raynes Party ) were asking that no further investments be made and the company split up. ( There will be a blog on what has happened at LMS Capital shortly ).

We can assume that MacLean thinks that he was acting within company law, the articles of association etc etc when he made all these decisions. Time will tell about that.

One of the good things about this General Meeting is that it gives oridinary shareholders the opportunity to meet one another and to discuss the recent events orchestrated by MacLean.

Business Health Warning !!

My advice to you for the future is:

Don’t invest in any company run by Peter MacLean.

Don’t sell your company to any company that MacLean is involved in.

The other ” Directors ” ( albeit non-executive ) of 365iT plc at the moment are Derek King ( also a Director of North West Equity and South East Growth Fund Managers Limited ) and Pieter Hooft ( also a Director of 365 ITMS Limited and others ). Presumably Mr Gourlay of Sussex Place  ( and others ) has resigned ??

Presumably Hooft was the contact at LMS Capital that was agreeing to buy the 365iT companies that were sold whilst LMS Capital itself was being asked to stop investing and split itself up and sell each company. ( In fact this is now the agreed strategy for LMS Capital – no further investments and a split up asap ).

More as we get it ……

The recent launch of 365 ITMS’s website ( and limited company ) takes me back to the blogs that I did a while ago on the Boiler room scammers. ( I will try and remember to put some links to these articles about share fraud and boiler rooms at the bottom of this article.)

The old company, 365iT plc, never had much idea about Internet marketing ( which always made me wonder how much the company really understood about what was going on in the modern world of high technology ). I think it was a case of the old boys network that had really got – well – one foot in the grave ??

What’s the best we can say about this launch of a new company and website/Internet presence ??

Well – they have a website and they did some press releases. This is actually about the sum total of the Internet repetoire of 365iT’s and 365 ITMS’s Internet marketing team.

Oh – and if you “view source” there’s a few ( hopefully ) relevant keywords in the tags and titles.

If you remember the share fraud scammers blogs then this is about what they did – create a relevant website, makes sure that it’s got the right content and relevant titles and tags and then stick a press release out to ( mostly ) free press release sites that syndicate to others.

If you are a bit of a blagger then you can say to your client – there you go – a fully SEO’d website with full traditional ( if you send it to the
” traditional ” media ) and internet media PR.

What’s the fundamental problem here ??

Well a new website has no ” authority “. It is new to Google ( if it has been submitted that is ) and has relatively low amounts of relevant content. It will not have backlinks. Getting it to attain ” authority ” is going to take time and effort.

The Internet Press Release sites are typically SEO friendly and since PR sites are always getting new content they will probably get Google’s attention. Of course they are filled up with content that is not necessarily relevant to you and over time most of these Press Releases will fade in their authority.

If we  Google ” Web Design Basingstoke ” then we begin to see the problem.

Actually the real problem is this:

Marketing has moved on light years from the old traditional ways and Internet Marketing has really got a bit beyond ” brochure websites ” ! If the only social media site that you understand is Linkedin then ( much though I love Linkedin ) you are really in trouble.

Arguably the failure of 365iT plc has a lot to do with the failure to understand the shift in buyer mentality and the way that customers find you ( particularly using the Internet ).

One of the great lessons to understand is the use of what I call ” Internet platforms ” – more on this in a later article – but WordPress is one of them.