I already had a top 5 position in a Google search for the highest ranking Digital Marketing Expert but that was with Pinterest which was sort of cheating

A few days ago I decided that it was time for a Plan B and maybe even a Plan C and time to put the Digital Marketing Ecosystem to work again

Some people might have thought that my Pinterest listing at the top of Google was a lucky demonstration of my Internet Marketing skills. I obviously didn’t make a Pinterest page with that title for no reason. However, when I was working on other Pinterest pages recently I noticed a few strange things happening and it got me to thinking that I needed a back-up plan for my ranking for this term so I determined to write a blog on the Centripetal Network Consulting website that would also rank   .

I am also writing this blog as a sort of Plan C !! 🙂

If you read this blog please take at least one thing away with you – to rank today you need a strategy that combines Social Media with a great website. Trust me – you do.

Getting a website or a blog to rank high for a specific term is an art form. Seeing that website or blog there is literally the tip of the iceberg. The part that you see of an iceberg is about 1 Tenth of the overall mass of that berg. Most of it is below the surface.

Most of the reason why my blogs rank so high is ” below the surface ” – you can’t see it even if you know how to analyse websites and blogs. Let me explain something to you. My blogs and websites are not even specifically targeted at Digital Marketing !!!! Obviously Centripetal Network Consulting is a global digital strategy, sales and marketing company. However, in a similar way to us ranking for ” Wealth Management London ” searches if I really wanted to  rank for Wealth Management terms I would build a blog or website focused on Wealth Management. Everything on it would be about Wealth Management. It would be THE authority on Wealth Management.

This site is about M & A ( Mergers and Acquisitions ) but the likelihood is that this blog is going to rank high.

Why ???? QUALITY !!!

From it’s foundations up the Centripetal Network Consulting website is a QUALITY website. It’s content is produced by humans ( mostly me ) and it is relevant to the topic in question if not focussed on it.

There’s something else that very few people talk about because they don’t understand it. If you think about it a web or blogsite is software running on a server ( like a PC or Laptop but built to ” serve ” software ).

Where is this server ?? Well it is usually in some sort of data centre somewhere in the world – could be the U.K. – might be  the U.S. , Europe or India.

Is it a shared server or a dedicated ( to you ) server. ( It is likely to be shared unless you have specifically sought a dedicated server ).

You might be wondering what the relevance of this is ?? You know how your PC and Laptop runs slowly when it has lots of software applications open on it ?? Well if you are sharing with other people with resource hungry web/blog sites your web/blog site is going to run slowly too.

That’s not all – your website can run slowly if it is not configured properly and has too many ” plug-ins ” .

The geographical location of your server and it’s connectivity also affects your website performance.

All of this affects the  ” performance ” of your web and blogsite and is one of Google’s ranking factors.

The positive effect of good website performance is the reason that companies like WP Engine  have started up. On their first page they have this testimonial for example :

“My site loads ridiculously fast, my page views are up, and my business
is seeing the results. I rest easy at night with the level of support.
My only regret: that I didn’t move to WP Engine sooner.”

– PHIL SIMON, AUTHOR OF THE AGE OF THE PLATFORM

We don’t host with WP Engine – we have our own hosting facilities, located in a place where there are high speed internet pipes in and out of the facility and our Chris Butler is always monitoring the performance of our site.

Hopefully you get my point – the foundations of our web/blogsite are rock solid and this is a primary factor in why I can rank so well for something like Digital Marketing Expert.

I started at ” this end ” of the factors because typically most people start at the other end. They have got a requirement for a website and whilst they think about the design of the website and what it needs to say they don’t think much about the ” infrastructure ” of that website.

You can sort of understand that but I didn’t get to the top of searches by worrying about design. WordPress is pretty much our default ” software ” for websites because we know that using WordPress we get great ranking results. We also know that there are a host of great plug-ins built for this environment and that there are thousands of people out there with WordPress knowledge if we need help. There are tens or hundreds of great ” themes ” to use.

Certainly we subscribe to the ” Keep It Short and Simple ” ( KISS ) approach. Over complex websites are going to load and serve slower. You don’t want loads of fancy graphics or plug-ins.

I always say that there are a few different types of people who get involved in website design ( it’s an over simplification ) – Graphic Design and Marketing people. Programmers and S.E.O. people. None of those people have a deep understanding of the true objective of a website which is to sell things.

I am not just a Digital Marketing Expert – I am also a Digital Sales Expert and a Digital Businessman – as are my partners at Centripetal.

Unleash the Digital Entrepreneur in YOU and choose one of these training and mentorship options

Success in Digital Marketing is about a system, great products and constantly improving the performance – conversion rates of your system

I always say to people that it took me about 8 years to find a really effective digital marketing system. I sort of hate saying that because I am not unintelligent but it is what it is – having started learning how to get found on Google in around 2004 it was not until 2012 – when I found the Six Figure Mentors – that I really had a system that delivered leads and orders in a systematic way.

As soon as I saw it I started saying to people that I saw 3 main opportunities with this system:

1. To use the system to sell the system

2. To use the system to sell other products and services ( probably while still doing Action 1. )

3. To use the system to help business owners put in place a system that was customised to their business.

For Action 3. we set up a company called Centripetal Networks adding some specific products and services  and processes to make the system suitable for small, medium and large businesses.

We also decided that we were going to take a very team orientated approach to helping our SFM/DEA newbies. They could join and use all the fantastic support offered within that community or they could ask us for help and we would ” FastTrack ” them through the different levels.

Some people surprised us at the speed with which they acquired the skills ( of course the SFM/DEA system is built to make it easy so in some ways we should not have been surprised ) others needed a bit of help whilst others just asked us to help them build their systems or do it for them. We really don’t mind. At the end of the day what is important is to acquire the skills necessary to become a Digital Marketer – not just any Digital Marketer but one that knows how to get Traffic, Leads and Orders.

People who join SFM/DEA have 4 levels that they can come in at once they have been accepted into the community:

Digital Experts Academy offers four levels of membership designed to take you from an opportunity seeker all the way to digital expert. We looked at everything that someone starting from scratch would require to successfully transition to full time digital marketer and beyond.

Each level was specifically designed to move the member through the next phase of self-reliance by teaching a new set of marketing, leadership and entrepreneurial skill-sets.

SILVER Membership

Transform yourself into a cutting edge Digital Entrepreneur with this 12 Month Digital Entrepreneurship and mindset training program.

Success always starts on the inside. It’s unrealistic to expect a different result applying the same logic. SILVER gives you the foundational success-mindset and skill-sets required for your digital life. Training is delivered via a proprietary, e-learning portal featuring the latest space-repetition learning technology helping you quickly absorb and apply the expert information.

GOLD Membership

Master the skill of Digital Marketing with a 12 month membership to this cutting edge marketing mastermind and live workshop.

GOLD members participate in an intensive digital marketing training program designed to teach you how to become a full time, professional, digital marketer. GOLD also includes a three day digital marketing boot-camp.

PLATINUM Membership

Present yourself as an expert caliber professional with this “done for you” Digital Brand building solution.

PLATINUM establishes you as an authority by giving you your own, unique, expert brand. Featuring an intensive online brand building workshop, we help members identify their unique gifts and talents and create an expert online brand image for them. Unlike SILVER and GOLD which are primarily educational in nature, this is primarily a done-for-you solution.

BLACK Membership

Connect, partner with, and leverage our network of Digital Experts at our annual DEA Mastermind & Retreat

Black features an ultra-exclusive mastermind retreat in an exotic location. This is the ultimate inner-circle access to the who’s who in digital marketing and the digital economy. The opportunity to joint venture with the DEA is also a potential possibility upon certain qualifications.

Unleash the Digital Entrepreneur in YOU by going >>>>> HERE <<<<< and simply putting in your email address.

OK – so you prefer to watch videos than read stuff – below are couple that might be of interest …

How fast can you roll out a Digital Experts Academy Network Worldwide ????

Our Digital Experts Academy Network is expanding globally at lightening speed

I wrote an article on the expansion of our chain of Digital Experts Academy franchises HERE just under a month ago. How are we doing ??

How fast can you roll out a global Digital Experts Academy franchise ??

Well, in  just under a month we have franchises established in Virginia, U.S. , the Gold Coast, Australia
( 2 ), Warsaw, Poland and London, U.K. as well as the Head Office here in Lichfield. Other D.E.A. teams are also expanding their franchises as we aim to create 1000 Digital Marketing Experts by 2015.

We also have advanced discussions with another half dozen or so people.

The crazy thing is that we have opportunities going back and fore across the world as each of our team get’s online and starts talking to their networks.

In our team we have a lot of business experience including:

Michael Nelson – former Strategy Coach to the White House, based Virginia.

Sandra Hanna and Adelaide Kingsnorth – Global Callanetics Entrepreneurs, based Gold Coast.

Chris Butler – CEO and co-founder of WeCanDoBiz – a 21,000 member global network, based London.

Malgorzata Krukowska, Warsaw.

With this level of experience and expertise we are able to help new Digital Experts Academy franchisees get up and running very quickly.

We all help one another as much as we can and we all have slightly different skills and experience to offer. We are thinking ahead all the time.

We use email, social media and especially skype to talk to one another.

Of course we have the Six Figure Mentors and PRO U communities to help us aswell – particularly Martyn    Hickey in the U.K. and Mark Hayes in the U.S. Stuart Ross and Jay Kubassek are always there if we need them.

I have built franchises before but never at this speed and with this level of co-operation. Also, almost definately without this level of FUN !!!!

I think the reason that it is all progressing so rapidly is that it is a FANTASTIC business model. It is also great timing for this business model. It is a set of products in an industry that has an almost limitless potential and will last until the forseeable future.

When I evaluate startup businesses I look at a few main things: People, Proposition, Profit, Potential, and Plan. I am not going to go through all of these but it is obvious that they all exist in spades. This is what we can all see as soon as we look into the Digital Experts Academy opportunity in more detail.

Chris Windley – Managing Partner, Silicon Crossroads Technopolis.

Poundbury Systems of Poundbury, Dorchester is offering local companies advice and support on the pros and cons of Cloud Computing alongside its general computer, telephony and network support offerings.

” Cloud Computing ” is a term that gets mentioned quite often these days, usually accompanied by various general benefits of cloud computing like – lower cost, pay-as-you-go, flexibility, scalability, upgradability etc etc

Poundbury Systems believes that Dorchester based companies should look at the pros and cons of Cloud Systems solutions in relation to ” on premises ” solutions for their particular situation.

Poundbury has developed and supported Cloud Solutions via their Cloud Computing subsiduary ” FutureLine ”  http://www.futureline.net.uk/

FutureLine initially focussed on Cloud based telephony, supported over networks owned and managed by Poundbury Systems. In recent months the emphasis has been to develop a broader range of cloud  based solutions alongside the Cloud based telephony.

Whether cloud based or on premises the solutions that should be adopted should meet the customers requirements now and in the future.

Factors like performance, security, reliability, fault tolerance, risk and manageability should be discussed and the potential solutions evaluated against these criteria.

Poundbury Systems is known, within Dorchester and beyond for talking to customers in plain English and not in ” jargon “.

See below for contact details:

Contact Us

Peninsula Business Services Limited Terms and Conditions may be found here  

You can get a FREE consultation here.

Contact me here:

Head of Business Development at Spectrum Telecommunications.

Contact us for Voice,Data,Mobile and Cloud Connectivity and Communications Solutions.

I am also:

FOUNDER OF THE BRANDING INITIATIVE and the B.P.M. MENTORS.

Website: https://thebrandinginitiative.com/

Google‘s Top Digital Sales Expert https://plus.google.com/u/0/+chriswindleydigitalsalesexpert ( over 5000 G+ connections )

twitter Top 100 globally for branding, marketing and sales specialist @cwindley ( over 20,000 connections )

 

Klout Score 70/100 https://klout.com/#/cwindley

instagram chriswindley ( 2000+ followers )

pinterest chriswindley ( 5000+ followers )

facebook and skype chris.windley ( over 5000 friends )

Personal page – https://www.facebook.com/chris.windley

Mentoring page – https://www.facebook.com/NineFigureMarketingStrategyMentor/?

Brand, Presence and Monetisation Group – https://www.facebook.com/groups/505688119592961/?

linkedin https://uk.linkedin.com/in/chriswindley – No 8 in the world for Digital Marketing Professionals on Linkedin. ( August 2015 ) ( 6000+ Direct Connections )

I am a Linkedin Sales Navigator Professional. My Social Selling Index on LinkedIn is 96/100. ( Around No. 5 in the world )  Get your score today.‪#‎GetYourSSI‬ https://www.linkedin.com/sales/ssi

Mobile +447881 500002

I control my Google search results using http://chriswindley.brandyourself.com/http://page.is/chris-windley

When you get £56 Million from the lottery you need the services of a very clever wealth manager

With the recent news that 2 sets of people got around £56 Million each from the lottery and my visit yesterday to the City of London meeting wealth managers my thoughts turned to who you would choose as your wealth managers and where you would put your money ?

A quick Google of ” where would you put £56 million if you won the lottery ” revealed this from LotteryBuddy.com :

More than 240 winners of at least $1 million responded to surveys (42% of all such winners) by the Ontario Lottery and Gaming Corporation (OLGC) in 2003.
89% put money in the bank.
75% shared money with family or friends.
62% bought a new car.
58% paid off debts.
56% took a vacation.
47% donated to charity.
37% paid off mortgage.
34% bought a house.
28% paid for education for self/family.
15% changed their overall lifestyle.
6% bought a boat.

What was the experience like for the winners?
95% sought professional financial advice.
77% reported they had been contacted by the news media. 93% of those contacted said they received fair and courteous treatment.
47% of winners said they were solicited for donations. Among those solicited, 71% said it was “not a problem”.
42% of winners either retired, gave up their job, changed jobs, went to school or opened their own business.

I also quite liked these responses to the Linkedin question ” Why are 75% of all multi-million dollar lottery winners broke within 5 years? ”

http://www.linkedin.com/answers/personal-finance/wealth-management/PFI_WMG/226556-400169

It was good to see that 95% of the people who won the Ontario Lottery sought the advice of professional financial advisors. No doubt one of the first things that the lottery does is to offer financial advice ( although having never won the lottery I don’t know exactly what they do ).

A Google for ” do lottery winners get financial advice? ” revealed this:

http://moneycentral.msn.com/content/Banking/P43409.asp

which said, amongst other things

Find people you can trust.

“The most important financial decision to make initially is who’s going to be accountant, financial adviser and lawyer,” says Hartigan. “And I don’t think they should be the same person.” If you don’t have all of these people in your Rolodex currently — and how many of us do? — “talk to other people who use these kinds of services. Referral is the best way,” Hartigan suggests. If none of your friends or family can recommend a particular professional, Hartigan recommends going to a major accounting firm, a major brokerage and a large law firm. “Ask what they’ll do for you.” Garrison agrees with Hartigan’s advice and adds, “References are mandatory.”

The hardest part of this is the first sentence:

Find people you can trust.

because this will be your greatest challenge.

As I have said I think that the lottery would probably put forward a list of ( hopefully ) proven and trustworthy accountants, lawyers and financial advisers.

But can you imagine this situation ??

One day you don’t really know any lawyers, accountants or financial advisers – or if you do then they deal with relatively minor financial and legal issues – and the next day you have to choose ” trusted ” people that can handle £56 Million !!

Actually ordinary accountants, lawyers and financial advisers are probably not the right people – even if they are from big firms. What you actually need is a Wealth Manager. Now, again, I imagine that with it’s experience of handing out £millions to lottery winners the lottery would have evolved to the position where it had a recommended list of Wealth Managers who really knew how to manage £56 Million rather than accountants, lawyers and financial advisers.

I’ll be developing this theme further over the next few weeks.

If you are looking for advice on Corporate Finance and M&A in the Birmingham area then take a look at the M&A Rainmaker website for practical help and information

Having started a Midlands based ICT business ( Voyager Networks ) in 1993 and sold in 1999/2000 Chris Windley went on to invest in a number of High Tech and other businesses with varying degrees of success. Last year he successfully sold one of these, 5i Limited, to Impera plc ( renamed 365iT plc ) which is currently on a buy and build strategy.

Following this sale, at one of the worst times in economic history and the earlier sale of Voyager ( at one of the best times for High Tech in history ) he documented the sales process used in both sales on the M&A Rainmaker website.

This has been added to with practical information about investing in businesses, marketing businesses and running the salesforces in businesses.