M & A Rainmaker

FutureLine’s use of HubSpot Inbound Marketing Software in the U.K. has helped it to dominate visibility for UCExpo related searches and get some high quality leads from potential partners and end users.

A couple of weeks ago Cisco FutureLine increased it’s commitment to HubSpot’s Inbound Marketing software in order to be able to increase awareness of FutureLine for UCExpo 2011 and to dominate selected searches that related to UCExpo.

FutureLine was sharing the Cisco stand at UCExpo and was promoting a range of S.M.B. focussed products and services.

We started blogging a couple of weeks prior to UCExpo both here and on the FutureLine blog page.

The results have been stunning with total domination of searches like:

” cisco ucexpo 2011 ”

” hosted voice ucexpo 2011 ”

” hosted telephony ucexpo 2011 ”

and

” asterisk ucexpo 2011 ”

We also dominated the search for

” coffee ucexpo 2011 ”  !!!!!!!

Although the UCExpo show was not exactly packed out we had some great visits to both our stand at UCExpo and the website. In fact many of the leads were confirmed both through the Internet and physically by visiting the stand. This showed great commitment on behalf of the prospect.

We also got our Twitter page up and running prior to UCExpo (  @Future_Line )

and that really helped us to get up to the minute reports of what was happening at UCExpo.

Searc

Clare Jenkins, M.D. of FutureLine, is going to be one of the speakers at UCExpo 2011 and will have a simples message to deliver.

For Hosted Voice to become widely used it needs to be simples !

It also helps when it is supported by one of the biggest networking companies in the world – and Cisco Systems fits the bill perfectly.

At UCExpo 2011 the Cisco FutureLine stand ( 504 ) will show and demonstrate the latest in Cisco S.M.B. telephony options.

Actually there are two audiences for Cisco FutureLine – the end user and the reseller. Clearly the reseller knows all the technical jargon but the end user does not – especially the S.M.B. end user.

The message needs to be simples to both but between Cisco FutureLine and resellers it may be ok to use the jargon.

It’s about communicating in the right way – taking into account who your audience is.

S.M.B. customers don’t know all the answers to questions like ” What features do you need ? ” – they are typically growing, dynamic businesses who are changing structure and direction quite often.

What they do need therefore is FLEXIBILITY and UPGRADABILITY.

They want to know that they can get a phone system that does the job right now but can grow to suit the needs of thier business in the future.

SIMPLES !!