Makeup Artists in London can use Motives Cosmetics to massively increase sales and income

Posted by Chris on February 10th, 2014

London based makeup artists and other beauty professionals have an amazing opportunity to rocket their income with Motives Cosmetics.

Check out this guide to getting more income from the same time

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in the London area and ready for a change and high earnings Contact me @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

Belfast based Makeup artists and Beauty professionals – be part of the arrival of Motives in Ireland

Posted by Chris on January 8th, 2014

Belfast based makeup artists and other beauty professionals have an amazing opportunity to rocket their income

Check out this guide to getting more income from the same time

I have recently talked to a lot of Makeup Artists ( MUAs ) and what a hard working, talented bunch of ( mainly ) ladies they are.

It’s a great job – making people look great – but it is also a very time consuming job. One MUA I know was recently up at 1.30 in the morning to drive to London to get a bride ready for her wedding then back to Birmingham to attend an event and then another private client. She didn’t finish until the evening of that day. A long day and while the pay is reasonable as a freelance MUA it is not brilliant.

Time and money are definitely connected in a strong way.

I personally feel that the objective should be for an MUA to get to the point where he or she can work with the clients that they want to – not the clients that they have to.

The way to do this is to .. Add ( Income )  and Separate ( Time from Money )..

Dealing first with ADD..

At the moment most MUAs only charge an hourly rate or a rate for their art/handiwork. Of course top MUAs can and do charge premium rates.

MUAs have a collection of product that they have assembled over time and know work. This might be in a suitcase or makeup carrier or at their salon. The client might not be aware of the products used – only the end result. If the client is inclined to buy the products that the MUA uses and recommends then it probably means a trip to the shops.

Whilst such a trip might not be an issue it might also be inconvenient and would have a cost to the client in time and money. ( Whether that matters to someone who can afford an MUA is another matter).

It could be that the easy provision of the products used to the client is actually an enhanced service.

pro artist

If the client goes and buys those products from the shops then there is nothing in that for the MUA in financial terms.

If on the other hand the MUA could make say 30-50% profit on the products sold then this will have added to the income from any particular client appointment. In fact the product profit might be more than the hourly or set rate.

The MUA would need to have the product on hand in order to sell it or have some sort of online shop ( <<<Link here ) where the client can go. Having the product on hand is ok if you have a salon ( although stock is an overhead ) but means that you have to carry it around if you are mobile.

An online shop ( <<< Link ) is definitely preferable especially if it has rapid delivery times ( eg 24-48 hour delivery ).

Talking to MUAs recently I noted that many of them gave the client a summary of what they had done for them during that appointment and what products they used and also kept a record for themselves.

I took this idea and developed the idea of the Online Beauty Prescription ( <<< Link – thanks to a friend who is a Beauty Blogger for that description ) which is a blog post that can be written up afterwards and can be anonymous or name the client and will direct them straight to the place in the online shop where they can buy these products. ( Posting a blog actually has many potential benefits to the MUAs online marketing but I will not go into that now ).

Now, at the time that the client purchases these products the MUA may well be working with another client i.e. the MUA has begun to separate time from money or multiply the effect of that time.

We can imagine the client coming back again and again and the only time that the MUA will be aware of this is when they get an email saying ” You have another order placed from ( whoever ) , Value £x “.

Here’s another great thing about this.. If you have not already got the clients email address you will have when they register and buy from your shop.

That email address can be used to communicate with the client on an ongoing basis. The MUA can email them ” special deals ” or ” new products or services “. Such communication can be automated in an appropriate and tailored manner.

Once you have your own shop you will obviously be able to buy certain products at a ” Wholesale ” price yourself. With some companies ( e.g. Motives and Shop.com ) you can buy more than just beauty and cosmetics products at wholesale prices, You could for example buy multivitamins and isotonic products. Such purchases represent a clear saving to you on products that you are already going to buy. This is the online equivalent of having a Costco or Makro account in the UK.

Lets add another dimension to this.. Some of the MUAs friends, business contacts and work colleagues e.g. Hairdressers, Nail Technicians, Manicurists, Masseurs also recommend products off of the MUAs’ online site that are relevant to them. Again these sales come in without any direct effort from the MUA and they come in alongside the MUAs other work.

One or two of the MUAs friends decide that they would also like to have their own online shop and the MUA helps them set that up and guides them on it’s use. The MUA and the friend both get commission on the sales.

Time goes on and more and more friends are selling products off of the websites or have their own websites. The result is a substantial income for many of them that is independent of the number of hours that they put in and which allows them to select which clients they actually want to spend their time with.

Take a look at this video:

 

 

Which is about a product range that originated in the U.S. ( in 2010 ) and was conceived by Loren Ridinger and enhanced by LaLa Anthony ( if you are fans of The Kardashians then you may of heard of them ).

This is a high quality, affordable cosmetics and beauty product range which is endorsed by many Celebrity MUAs globally. ( <<< Link )  It is being sold direct via MUAs, Salon and Spa owners and other beauty related professionals. The reason that you can have high quality product at mid range pricing and give high commissions to resellers is that NO money is being spent on advertising or corporate fatcats – the profit goes to the people that deserve it – the MUAs and their business partners. There is a sophisticated 24 -72 hour global delivery system to support sales from the Online sites though.

The Motives business system is a turnkey system that accomplishes EXACTLY what I have said above. Retail profit is added to time for money ( the appointment itself )  and in addition there is profit sharing for group sales.

N.B. We have built a financial model spreadsheet ( mini business plan ) to support this blog. See what happens when you add this to your normal MUA income !!!!

If you are based in Belfast and ready for a change and high earnings Contact me @cwindley, skype chris.windley or phone 07881 500002 to discuss this opportunity in greater detail.

How to become a successful Motives Makeup Artist in the UK

Posted by Chris on December 26th, 2013

Being successful with Motives®,  understanding the Brand and the Business Opportunity in the UK

Motives® Cosmetics was an innovation of Miami and New York based Loren Ridinger the wife of Market America CEO JR Ridinger.  She has done an amazing job of  branding Motives® Makeup and  has been incredibly successful on social media, particularly FacebookInstagramYouTubeTwitter, and Google+.   Motives® is just one of the divisions of Market America  and country organisations like Market United Kingdom. This multi-billion parent company, which is now 21 years old, has had over 20 years of growth without a down quarter.  Market America’s strength and diversity of products gives Motives’ makeup consultants distinct advantages over any other makeup business opportunity.  Amongst these advantages are the fact that there are many related beauty, health and wellness products that can also be provided to clients and that Motives is part of the  “go-to” shopping destination for cash-back and over 3,000 partner stores, SHOP.com .

Motives Fast start Full Distributor Kit

Loren has numerous accolades including Entrepreneur of the Year, and is very influential. One of  her greatest assets is her ability to foresee the trends, choose the right products and get the right PR for Motives Cosmetics.   She partnered with her best friend, LaLa Anthony to create Motives by LaLa for women with darker skin and when the two product lines are combined Motives offers  beauty for every skin colour.  When everything is taken together Motives is a business opportunity that is fun but with all the ingredients required for a successful business.

The steps that you will need to take are detailed below, however, you don’t need to do this alone because we have created a support organisation and  network to help you through each of these steps. More on that HERE .

I personally think it is important to understand that this product line was developed and is being continuously updated and added to by people that are at the forefront of beauty and cosmetics innovation. Loren and LaLa are friends with many celebrities who include the Kardashians and Jay Lo and these people will not wear inferior products and they want value for money. They can afford to buy anything but they will not buy, use or recommend  poor quality product.

 

Become a Motives Makeup Artist by following these Easy Steps

1.  Learn the  product philosophy and culture  – What makes Motives Cosmetics products so great ? :

  • Customizable cosmetics line that complements every age, skin tone and skin type
  • Perfect formulas for easy and foolproof application
  • Powders are micro-pulverized for a smooth, flawless finish
  • Fully pigmented cosmetics for photo shoots and fashion shows
  • Award-Winning Cosmetics Line with Proprietary Formulas
  • Highest Quality Ingredients, Hypoallergenic & Non-comedogenic
  • Desirable , Attractive Packaging and Affordable Pricing ( Dior or Chanel quality at less than the price of MAC )
  • No animal testing
  • Try the products – buy a few and use them
  • Find out about some of the celebrity makeup artists from the US and UK that are using Motives

2. Learn about the business opportunity – What makes the Motives business model so attractive for beauty advisors, makeup artists, and business entrepreneurs?

  • Get your own personalised website (mine is HERE ) – each product is detailed with why it works, why we love it, and the ingredients. Each product also has a unique – to you – web address/url so that you can post it in blogs and on social media and bring people directly back to your site to purchase.
  • We provide training (basic to advanced), tools (kits, downloads, viral), marketing and support to ensure your success
  • Be your own boss and make your own schedule
  • Work from home, online or in-person
  • This is a proven business system with residual income (more on residual income later but basically this means it comes in while you sleep or play and it also lasts beyond your lifetime as it can be willed to your partner or your children). Find out more about seperating time from money HERE .

3. Learn about the money that you can make as a Motives® Beauty Advisor

  • If you are a Makeup artist already add to your appointment money with product sales
  • Earn 30% or more in retail profit from your sales at appointments or with Makeup 101 Workshops and Skin Care Clinics
  • Earn approximately £300+  profit per Beauty Event ( could be much more )
  • Hold two events per month and earn £600+ in retail profits alone ( or more )
  • Build a team of just 2 partner Beauty Advisors ( One to hold your left hand and one your right )  to earn more in commissions ( residual income)

4. Apply, Create, & Qualify your New Motives business with a Fast Start Kit for £199 ( Get £550 worth of product for £199 )

  • Motives Consultant FastStart Kit.
  • Apply to become a Motives Consultant HERE .  Enter Distributor Code #211114939.   Follow the instructions on the application.   When it comes to the transfer buy ( this information can be autofilled ) or if you have questions on the products that you might use monthly, take the Home Advisor.  The Home Advisor system was built to help you discover products that can enhance your daily life, and save you money in the process.  Therefore another benefit of being a Motives Makeup Artists  is that we are able to save hundreds of pounds monthly on our home purchases ( Depending on household it could be more ).
  • After your application is complete, open your kit and sample each product.  Check out the brochures and start completing your 90 Day Getting Started Guide.

5. Follow the Getting Started Guide that will start your business off in the right direction.  This is an education and you will have to learn your new business the right way.

Get started following the 90 Day Getting Started Guide and Building your Business with Motives.  Both guides will take you step-by-step through the process of starting a Motives business.  The guide and the business builder will allow you to chart every next step.   One of the most important steps is setting your goals.  Whether you want £300 a week or £2,000 a week, you set your pace of your business, based on what you want to achieve.

6. There is no special secret about becoming a Motives Make-Up Consultant, but building the business, if you are not already a makeup artist with appointments,  requires that you use a calendar and arrange time for events.  Holding Makeup and Skin Care events builds your Motives business.

The real fun of building a Motives business, whether you are a make-up artist, or a “mom-preneur” or a business woman looking for the ability to build a million dollar business, is holding your first Makeup ( Beauty )  101 and Skin Care 101 event.    Makeup and Skin Care events, workshops, or parties are the key to building a successful business.  Gather a group of friends or co-workers and hold at least two events a month.  From each event you want to book your next workshop, so plan on offering a hostess gift and follow the Motives Makeup 101 Event  format.  When you hold the event, simply read the information about each product and it is very important to demonstrate each product.   Remember that people love excitement, so if you are monotone, your event will be monotone.  Create excitement and your event will be memorable.

Becoming a Motives Make-up Consultant can provide you will the ability to build a business or utilize the fabulous make-up as an artist.  

Motives Makeup Business Partner Fast track to Director in the UK

Posted by Chris on December 9th, 2013

We are announcing a scheme to fast track 20 selected individuals to Motives Business Director level by the end of 2014

Behind this initiative are $Million earners, startup specialists, small business development experts and digital marketing moguls

The Motives by Loren Ridinger and LaLa Anthony Cosmetics range has taken the world by storm not only for the quality, fashion forward nature and affordable pricing ( typically you get higher quality and more product at half the price of high end cosmetics ) but also for the innovative promotional and marketing techniques utilised.

 

Loren and LaLa.

 

The ” Instagram Project ” as it is known within Motives is probably one of the most successful promotional efforts in the world. Avoiding advertising and paying for promotion Loren and LaLa provided product to beauty bloggers and Instagramers and they produced pictures and blogs that generated 100’s of leads within days and carry on doing so.

It is this marrying of Digital promotion with what is quite clearly a product range that needs personal attention and face to face selling that is so powerful.

A Motives Business Director will earn around £144,000.00 ( £144K) a year ( NB A Director earns between £12K and £18K in a 4 week pay cycle ) but to get to that level you have to get through about 10 Business Levels. There are a number of examples of people getting to that level in around 11 months so to get there by the end of 2014, for the right person, putting in the right activity, with the correct level of knowledge and skills, this is entirely possible.

As the C.E.O of Motives parent company, JR Ridinger, says .. what you need to provide is the PASSION !!!!

 

Photo: Motivational Monday: Wise words from our CEO.

 

YOU are going to be someone that is PASSIONATE about the beauty industry. You might be – but don’t have to be – a Makeup Artist, a salon or spa owner, a Nail technician, a hairdresser or a skincare specialist.

You KNOW that the beauty, health and wellness industry is a multi-billion opportunity. You also know that although you love the industry, meeting people and making them look and feel beautiful you are NOT getting properly compensated for the time, skill and effort that you are putting in.  The shop or salon you work in is making some money and the Directors and shareholders of the product company are also making money but YOU are NOT.

If you are a shop or salon owner then you know that you need to MAKE MORE MONEY but you might not know exactly how to do it.

Most people that become millionaires, multi-millionaires or billionaires have done it because they started a business of one sort or another and they either stayed with it until it grew into a big company or they ” exited ” from it – sold or floated it on the stock market.

Some of the ingredients to a successful business are … great products or service, attractive brand, scalability and replicate-ability and some element of divorcing time from money.

You will probably know about the need for a business to have great products, service, branding and marketing.

You might not quite understand the need for scalability ( ability to grow ) , replicate-ability ( repeatable model ) and how to divorce time from money.

They are all tied together and the fact that the Motives business is both an online ( Internet based ) and offline ( face to face ) business is highly relevant here.

So, let me just tell you some of the key people that we have in the team here ( excluding for the moment JR and Loren Ridinger and LaLa Anthony themselves ) :

Lisa and Don Martin – Million Dollar earners with Motives and Market America.

 

 

International Business Development and Motives Specialists – Rob and Joyce Jenkins

 

 

Small Business Marketing Advisor and former Advisor to the White House – Michael Nelson

 

 

Me !!!

and Marketing and Event Management specialist Claire Taylor

Claire Taylor

Over the next few weeks we will be identifying the 20 people that we want to work with in the U.K. and Ireland to help to build in the UK and beyond ( eg Europe and the Middle East ).

Some of these places have already been filled and we have already started working with these individuals.

Please make contact by twitter @cwindley, skype – chris.windley or mobile +447881 500002 asap.

 

 

 

 

 

The Motives Cosmetics packaging tells a bigger story

Posted by Chris on November 17th, 2013

I really had not thought about it much until a beauty blogger friend of mine put pictures on facebook of how her cosmetics had arrived recently.

 

This box arrived with this product wrapped up in all this packaging….

 

Photo: I think the packer who put my items into a loose bag and made my nail varnish explode on everything was feeling slightly sarcastic when I ring up explaining the situation and asking for a replacement. So they've give me this box rammed full of bubble wrap and brown paper for that one item... Really?! I'm awfully sorry you've got shit packer skills, lol.

 

To replace this bottle that had been delivered earlier.

 

Photo: This is what happens when someone doesn't bubble wrap your god damn orders. It smashes everywhere!

 

and I just thought … after carefully selecting the cosmetics product that you wanted from a catalogue or online you would actually be waiting in anticipation of that product arriving at your doorstep. We all know that logistics/delivery companies can be a nightmare and – aside from selecting the ones that you use carefully and monitoring the service that they provide – as a manufacturer or retailer/etailer you don’t have that much control of them.

There are things that you can control though e.g. the time you take to deliver products ( Motives ships in 24 hours typically and arrives within 2-3 days ) AND the quality of the packaging and what you put in the box’s to protect the product.

That’s when it hit me that I had been taking the deliveries, that regularly arrive home from Motives and Shop.com, a little too much for granted.

They all come in nice box’s like this ( I have already had this one open and the product out ) ….

 

Photo

 

which are padded with brown paper like this…..

 

Photo

 

and the products themselves are wrapped in bubble wrap …

 

Photo

 

and when you open them the actual product casings are very high quality and you get an itemised list of the products that you ordered together with a couple of brochures on other products from Shop.com that you might be interested in.

 

Photo

 

To achieve this actually takes a lot of planning and care and I think it really is a reflection of the planning and care that goes into everything that Motives and Shop.com do.

Of course there is a lot of experience behind this with Motives’ parent company Market America having shipped product like this in America and globally for 20 years.

For more information about Motives and Shop.com connect on twitter @cwindley , skype me on chris.windley or call me on +447881 500002

 

 

 

Celebrity MUAs and other Celebs using Motives Cosmetics and Skincare

Posted by Chris on November 15th, 2013

UK Makeup Artists, Spas and Beauty Salons have celebrity endorsements to ensure confidence in using Motives products

It is really important to have assurance from professionals both here and in the USA that Motives products are both high quality and affordable

 

 

The Motives Cosmetics and Skincare range is very high quality but affordable product. Advertising and Corporate Overhead costs have been avoided in favour of direct, global sales and word of mouth marketing ( word of mouth marketing includes electronic word of mouth marketing  like this blog ).

Editorial copy has been obtained in many well known beauty and fashion magazines purely because the writers have tested and loved the products so much that they decided to write ( blog and Instagram ) about them and then these same products have won ” Best in Category ” to add yet more evidence to the story of quality at a reasonable price.

Clearly some people will know Loren Ridinger and LaLa Anthony – the founders of the Motives Cosmetics range – especially those who are watching, for example, Keeping up with the Kardashians, where Kim and Khloe are often to be found using and wearing Motives and other Shop.com products.

As I talk with professional Makeup Artists one of the things that they are impressed with – aside from the quality of the products that they are testing – is the use of the Motives range by celebrity makeup artists like Claudia Betancur..

 

http://claudiabetancur.com/ ( who counts Loren among her clients )

 

 

and

 

Scott Barnes

 

 

Watch this video here:

 

 

http://www.youtube.com/watch?v=LsABrs7ysf0

 

Go to Scott’s website here:

http://www.scottbarnes.com/

 

in the US and

 

Kristina Theodoris in the UK…

 

Her website here..

http://www.kristinatheodoris.com/

 

 

 

and see my previous blog on Kristina doing Stooshe’s Alex Bugg’s makeup.

 

here

 

http://mandarainmaker.co.uk/2013/10/14/stooshe-alex-buggs-in-a-motives-make-up-tutorial/

 

 

These makeup artists have very famous clients of course.

 

Not only can professional makeup artists in the UK be confident about the products but so too can amateur makeup artists, spa owners and ladies who just want to use the best.

 

We will be announcing other Celebrity Makeup Artists who endorse Motives makeup in the US, UK and other countries soon.

 

Here’s just a few Celebs that love Motives ..

 

Celebrities That
Love Motives:

Paulina Rubio
Marisol Nichols
Jennifer Lopez
Eva Longoria Parker
Kimora Lee Simmons
Alicia Keys
Leah Remini
Stephanie Jacobsen

Contact me on +447881 500002, @cwindley or chris.windley on skype to discuss how you can get to use these amazing products.

 

The UK Launch of Motives with celebrity guests is HERE 

 

 

 

 

WANTED !! Motives Mavens for the UK. Cosmetics Evangelists.

Posted by Chris on October 18th, 2013

We are looking for bloggers and makeup artists in the UK who are ready to replicate the massive success of the New York Motives Mavens

Loren Rodinger and LaLa Anthony have started a cosmetics and skincare range that is taking the world by storm

A  month or so ago some very special beauty and fashion bloggers were invited aboard JR and Loren’s yacht in New York to sample the Motives Cosmetics and Skincare range.

The blogs and posts on Instagram, YouTube and Pinterest ( particularly ) that emanated from this short boat trip have become a Social Media, Beauty and Fashion phenomenon.

Demonstrating the unbelievable power of blogging, picture taking and social media the Motives message has been sent around the world resulting in more and more bloggers, makeup artists and other people involved in the beauty and fashion world sitting up and taking notice.

Here’s a video of that fantastic event:

 

You will be able to find the Instagram Addresses for most of the participants there.

Now, this trip was a follow on from an idea that Loren and LaLa had one night, late, when they were working at home in their P. J.’s ( Pyjamas to us Brits ). This idea was to reach out to the top 5 Instagramers and ask them for feedback on the Motives products.

Here’s another video where Loren and LaLa explain how they started what became known as ” The Instagram Project ” and what was the result of it. This includes some amazing pictures and posts which are being used by Motives representatives all over the world and have been replicated from Instagram to Facebook, Twitter and many peoples blog posts.

 

As Loren says – by providing these leading Instagramers with product they have, very kindly, produced reviews, photos and blog posts.

We are looking for Instagramers, bloggers and fashion and beauty professionals to do a similar thing in the UK.

You don’t have to be a ” global phenomenon ” yourself ( although you may be one day ) you just have to be a dedicated, professional blogger or makeup artist ( or aspiring artist ).

When I hear the word ” Maven ” ( which you may not be familear with ) I always think of The Tipping Point ( a book written by Malcolm Gladwell ) who referred to the fact that some people have a particular, rare,  set of social gifts. They are predominantly either salespeople, connectors ( they know lots of influential people ) or mavens ( they know a lot about a particular subject ).

Fashion and Beauty bloggers are typically a combination of these – very knowledgeable about their specialist area, able to connect with people ( online ) and also able to sell.

These people can ” Evangelise ” about a product or brand.

If you think that you can do this please contact me by commenting here ( I will get your email address ) , Tweeting me @cwindley, skype me at chris.windley or phone or text me on +447881 500002. email: chris.windley@btinternet.com or chris.windley@gmail.com

By the way this is a global initiative but we are focussing on the UK and Ireland at the moment. Best Regards.

 

Stooshe Alex Buggs in a Motives Make Up Tutorial

Posted by Chris on October 14th, 2013

The following is an excerpt from Stooshe’s Wikipedia entry:

Stooshe was formed in May 2010 and signed to Warner Music in August 2011. The original concept was to create an urban and soulful Spice Girls. Alexandra Buggs, Karis Anderson and Courtney Rumbold were put together by writer and manager Jo Perry, following a series of auditions and scouting in UK fashion shop Topshop over a nine-month period.Perry explained to HitQuarters why she chose this unconventional location for talent spotting:

“I didn’t put an ad in The Stage because I didn’t want people that want to be in the music industry, I wanted people that are stars but don’t even know it.”

Using tracks from writing/production duo Future Cut, the group spent the next twelve months developing their look and sound. Anderson revealed that the band’s name originates from the word ‘Stoosh’, urban slang for something expensive, “a girl who thinks she’s nicer than she is,” or being stoned or stashed away. The contrasting meanings confirmed their choice. They then added ‘she’ on the end for female empowerment or girl power. The band’s name is pronounced like the Scottish word stooshie.

There are a couple of bit’s of information in there that I love – I didn’t know where the name ” Stooshe ” came from.

My absolute favourite Stooshe song is ” Black Heart “.

 

 

In Motives we want people who are entrepreneurs but don’t even know it !!!

I am also very happy to support female empowerment as best as I can.

So, being such a massive Stooshe fan it was great to see Alex in this Motives Tutorial:

 

Kristina Theodoris is the Make Up Artist working with Alex. Kristina works with many singers, models and actors and actresses. Kristina is using a number of Motives products including Motives for La La which is great for darker skin.

People like Alex and Kristina are using and promoting Motives and Shop.com products all over the world.

Motives and Shop.com provide Internet based shopping portals that you can add to your blogsite, website or – if you don’t have either BECOME your website or blogsite. Here’s my Motives site and my Shop.com site.

These shopping portals are ALWAYS there 24 hours a day 365 days a year and they allow YOU to separate TIME from MONEY. While you are shopping or lying on the beach or sleeping your shopping portals are there delivering great products to your customers. Your TIME is not required.

These portals have enabled Carlos Marrero to develop from being a Fashion and Beauty Illustrator to being a Motives Business Consultant and Entrepreneur Advisor:

 

 

 

For more information on the Motives and Shop.com business opportunity Tweet me at @cwindley , skype me at chris.windley or call me on +447881 500002.

 

 

Becoming a Motives Cosmetics Digital Partner in the UK

Posted by Chris on October 3rd, 2013

How can you integrate the Motives Cosmetics line into your Fashion or Beauty blog or business ??

Are you a Beauty Blogger ?? Are you a makeup artist ?? Do you have a Beauty or fashion related business or website ??

Extending the success of Motives in the USA to the UK we are working with selected Fashion and Beauty bloggers to show them how to leverage the power of the Motives and Shop.com Internet Portals and integrate these into their existing business models.

Let’s just discuss the opportunity that exists for the fashion and beauty blogger and their network of related contacts – for example,  makeup artists, salon owners, health spa owners and fashion business owners.

Obviously bloggers have an Internet Presence ( web/blogsite and social media pages ) already. Their contacts may or may not have web or blogsites. It does not really matter whether they do or don’t. The Motives and Shop.com portals can be stand alone or integrated with existing web presences.

To get some ideas let’s look at some people already doing this ( this is just a random selection from Googling Motives Cosmetics ):

Here’s Lily & Vanessa Lewis  from Australia. Did you see the ” Shop in MY store button ” ??? What a lovely site.

Here’s another site from someone in America. See the advert on the right hand side at the top ?? Takes you straight to this person’s Motives Portal.

This one from Emily Eddington of the USA is a Blogger site and perhaps more typical of the ones that we have seen in the UK so far. Emily has written a review for Lauren Page so you’re are actually being directed to her Motives site.

So, the way you use the Motives and Shop.com portals is flexible and non-exclusive. – which means that you can carry on doing independent reviews and you can also carry on recommending other products from other companies.

 

What is important to understand is that these ladies have ” monetised ” their sites. This basically means that you are giving people the opportunity to buy the things that you like and recommend.

SO MUCH effort goes into reviewing and writing about products. Why not give them the opportunity to buy some of them from YOU ??

In this video here we are going to hear from Makeup Artists, Coach/mentors TO Makeup Artists and Salon owners and particularly from Ethnic, darker skinned ladies ( African American and Latino ) who love the line created specifically for them by La La Anthony 

 

 

 

 

Did you hear that phrase ” Trading Time for Money ” from Carlos ???? Your blogsite is on 24 Hours a day – people are looking at it from all around the world all the time. Why not have it so that, if they want to, people can buy from it all the time ?? Where will you be ?? Sleeping ?? On the beach ?? Shopping ??? When you get an email message saying that someone has bought one of your recommendations.

By the way – I know that most of the people that you are seeing here are in the U.S. ( Some of the web and blogsites I showed you earlier were, for example, in Australia ).

We are leading a Digital Marketing initiative into the U.K. but there are already people here that are doing great business as Shop.com and Motives partners and affiliates.

Here’s Kristina Thoedoris with Stooshe ‘s Alex Buggs:

Kristina is in London.

So,  Let’s see what else you can do with Motives by going to this website >>>>> HERE <<<<<<<.

If you are a blogger or journalist then we have a PRESS KIT for you here. This has this Autumn and Winters lines in it.

So, I hope you have enjoyed this information and if you have please contact me:

 

My Shop.com Shopping Portal is >>>> HERE <<<<

My Motives Shopping Portal is >>>> HERE <<<<

So please browse around them and let me know what you think.

 

Skype me : chris.windley

Call me : +447881 500002

email me: chris@mandarainmaker.co.uk

or just GOOGLE me and connect on one of the social networks.

TAKE SOME ACTION !!!!!!!

 

 

 

 

 

 

Shop.com and Motives Team Help Beauty and Fashion Bloggers

Posted by Chris on October 1st, 2013

There are some amazing Beauty and Fashion bloggers online and they really work hard on building their followers on Social Media and driving traffic back to their blogs

 

I am working with a special team that wants to help bloggers – beginning with Beauty and Fashion bloggers – build their Online Presence and MONETISE their platforms

 

Loren Ridinger, Senior Vice President of Internet retailing giant MarketAmerica.com and SHOP.COM, Creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and Founder of the exquisite jewelery collection, Loren Jewels® and the fine jewelery line, Yours by Loren® which is available exclusively through HSN, has an AMAZING Internet Presence.

 

Of course she has had a lot of help with it. She is  recognised as an Internet mogul who has been changing the face of the beauty industry as well as Internet shopping for the last 20 years.

 

 

There is a huge amount of Digital Marketing and Sales knowledge within Market America/United Kingdom and it’s brands such as Shop.com and Motives. I am combining this with my team and I’s knowledge which – even taken alone is extensive.

 

We are going to help selected bloggers to ” Build their Online Presence ” as we call it. Essentially that means getting them more Social Media network followers, more traffic to their blogs and more MONETISATION opportunities.

 

Some of you may know me as co-founder of the Digital Marketing Ecosystem ( DME ) by Centripetal Network Consulting.  The DME is a system for getting anyone more TRAFFICVISITORS, LEADS and ORDERS ( CASH ).  Most of the bloggers I have spoken to clearly understand that increasing their Social Media networks and driving traffic from them back to their blogs is crucial.

 

Typically we see great blogs with beautiful, interesting posts on beauty and fashion topics. We see traffic counters to let people know ( up front ) just how big their networks are and how many people are visiting their blogs. This is wonderful to see. WordPress is a very popular blogging platform and it is the default platform for the DME. ( Other blog and web platforms work well – WordPress is just our focus ).

 

Sometimes the Social Media networks could do with some additional followers and in some cases there is a focus on one network over another. Clearly as a very visual subject Instagram and Pinterest are very popular with Fashion and Beauty bloggers. Facebook and Twitter are popular too.

 

Whilst e.g. Twitter combined with a WordPress blog will give a good traffic stream ( posts created on the blog and then posted on Twitter ) it is unlikely to be enough. Many sources of traffic need to be combined to get great results e.g. Twitter, Facebook, Instagram, Pinterest, Google + and of course SEARCH traffic  ( i.e. your blog being found on Google for relevant words and phrases ).

 

WE ARE GOING TO HELP YOU GET BIGGER NETWORKS AND MORE TRAFFIC !!!!!!

 

When you get the visitors back to your website you need them to TAKE ACTION and , preferably BUY SOMETHING.

 

We will offer you your personalised versions of the Shop.com (  HERE’s mine )  and Motives ( MINE ) shopping portals so that you can lead visitors to great buying opportunities. ( I am not going to describe all the detail of the products here or the many ways that these portals integrate with your Online marketing strategy ).

 

We are going to help you build your own Digital Marketing Ecosystems and we are also going to add the power of our own DME’s to yours.

 

 

 

 

 

Our networks have hundreds of thousands of people in them from all around the world. If you contact me I will describe these networks in more detail to you.  Feel free to Google me and connect wherever we have common networks.

 

You can also skype me at chris.windley

You can Tweet me @cwindley

You can email me at chris.windley@mandarainmaker.co.uk

You can call or text my mobile +447881 500002.

 

Watch this Quick Video on How to Live the Laptop Lifestyle and divorce time from money

 

 

 

 

 

 

 


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