How to BE the TOP Digital Marketing Expert in the UK

Posted by Chris on August 10th, 2013

I already had a top 5 position in a Google search for the highest ranking Digital Marketing Expert but that was with Pinterest which was sort of cheating

A few days ago I decided that it was time for a Plan B and maybe even a Plan C and time to put the Digital Marketing Ecosystem to work again

Some people might have thought that my Pinterest listing at the top of Google was a lucky demonstration of my Internet Marketing skills. I obviously didn’t make a Pinterest page with that title for no reason. However, when I was working on other Pinterest pages recently I noticed a few strange things happening and it got me to thinking that I needed a back-up plan for my ranking for this term so I determined to write a blog on the Centripetal Network Consulting website that would also rank   .

I am also writing this blog as a sort of Plan C !! :-)

If you read this blog please take at least one thing away with you – to rank today you need a strategy that combines Social Media with a great website. Trust me – you do.

Getting a website or a blog to rank high for a specific term is an art form. Seeing that website or blog there is literally the tip of the iceberg. The part that you see of an iceberg is about 1 Tenth of the overall mass of that berg. Most of it is below the surface.

Most of the reason why my blogs rank so high is ” below the surface ” – you can’t see it even if you know how to analyse websites and blogs. Let me explain something to you. My blogs and websites are not even specifically targeted at Digital Marketing !!!! Obviously Centripetal Network Consulting is a global digital strategy, sales and marketing company. However, in a similar way to us ranking for ” Wealth Management London ” searches if I really wanted to  rank for Wealth Management terms I would build a blog or website focused on Wealth Management. Everything on it would be about Wealth Management. It would be THE authority on Wealth Management.

This site is about M & A ( Mergers and Acquisitions ) but the likelihood is that this blog is going to rank high.

Why ???? QUALITY !!!

From it’s foundations up the Centripetal Network Consulting website is a QUALITY website. It’s content is produced by humans ( mostly me ) and it is relevant to the topic in question if not focussed on it.

There’s something else that very few people talk about because they don’t understand it. If you think about it a web or blogsite is software running on a server ( like a PC or Laptop but built to ” serve ” software ).

Where is this server ?? Well it is usually in some sort of data centre somewhere in the world – could be the U.K. – might be  the U.S. , Europe or India.

Is it a shared server or a dedicated ( to you ) server. ( It is likely to be shared unless you have specifically sought a dedicated server ).

You might be wondering what the relevance of this is ?? You know how your PC and Laptop runs slowly when it has lots of software applications open on it ?? Well if you are sharing with other people with resource hungry web/blog sites your web/blog site is going to run slowly too.

That’s not all – your website can run slowly if it is not configured properly and has too many ” plug-ins ” .

The geographical location of your server and it’s connectivity also affects your website performance.

All of this affects the  ” performance ” of your web and blogsite and is one of Google’s ranking factors.

The positive effect of good website performance is the reason that companies like WP Engine  have started up. On their first page they have this testimonial for example :

 

“My site loads ridiculously fast, my page views are up, and my business
is seeing the results. I rest easy at night with the level of support.
My only regret: that I didn’t move to WP Engine sooner.

– PHIL SIMON, AUTHOR OF THE AGE OF THE PLATFORM

 

We don’t host with WP Engine – we have our own hosting facilities, located in a place where there are high speed internet pipes in and out of the facility and our Chris Butler is always monitoring the performance of our site.

Hopefully you get my point – the foundations of our web/blogsite are rock solid and this is a primary factor in why I can rank so well for something like Digital Marketing Expert.

 

I started at ” this end ” of the factors because typically most people start at the other end. They have got a requirement for a website and whilst they think about the design of the website and what it needs to say they don’t think much about the ” infrastructure ” of that website.

You can sort of understand that but I didn’t get to the top of searches by worrying about design. WordPress is pretty much our default ” software ” for websites because we know that using WordPress we get great ranking results. We also know that there are a host of great plug-ins built for this environment and that there are thousands of people out there with WordPress knowledge if we need help. There are tens or hundreds of great ” themes ” to use.

Certainly we subscribe to the ” Keep It Short and Simple ” ( KISS ) approach. Over complex websites are going to load and serve slower. You don’t want loads of fancy graphics or plug-ins.

I always say that there are a few different types of people who get involved in website design ( it’s an over simplification ) – Graphic Design and Marketing people. Programmers and S.E.O. people. None of those people have a deep understanding of the true objective of a website which is to sell things.

I am not just a Digital Marketing Expert – I am also a Digital Sales Expert and a Digital Businessman – as are my partners at Centripetal.

 

 

 

 

Should the CEO be Tweeting ???

Posted by Chris on February 16th, 2013

Danny Brown – someone who I have great respect for wrote this blog a while ago..

http://dannybrown.me/2012/07/18/advance-the-conversation/

following up a Tweet from Geoff Livingstone and apparently aiming to shut down the debate about CEO’s Tweeting and being involved in other forms  of social media and Internet marketing.

Danny’s view is clearly ” The CEO has much more important things to do than mess about with Social Media ” . Except ….. that the first role mentioned for a CEO is as ” Communicator ” and Social Media is a communications channel …………. Hmmmm !!

Other communications channels that the CEO might choose are: Face to face meetings; the phone; emails; Press Releases; articles; ……….. etc etc

There are perhaps two ways to take this discussion

One is to say No !! – it’s someone else’s job..

and it probably is ( in the main ) someone else’s job. ( Of course this depends very much on how big a company we are talking about and how many people are supporting him/her ).  A CEO would not ( necessarily ) actually organise the face to face meetings ( his secretary or P.A.  would  at his/her initiation. ) He/she would not necessarily phone someone ( but he might organise it and then take the call ).  He/she might email someone. He/she might say ” Fax this to someone “. He/she might speak to the ” PR/ad. company  to get something going ( but if there is a Marketing Director leave it to them ). He/she probably initiated or agreed to a website being set up. ( Initiated by someone in house or outsourced ) and so on and so on… which leads us to …..

The other is to say – Social Media is a communications channel like any other and that it should be used as ” one of ” the ways of communicating for a CEO ….

( but this assumes that you already have the Social Media channels set up ?? )

What does Danny do ?

What, I was thinking, does Danny do now ???  Turns out he has a new role – Chief Technologist at http://thearccompany.com/ where Hessie Jones is C.E.O. http://hessiej.wordpress.com/. Now, I am pretty sure that this is one C.E.O. that Tweets !! However, maybe it’s ” not fair ” to pick on a ” Digital Business ” C.E.O.

What do ( some ) CEO’s do – like Richard Branson ?

Let’s see what the great man has to say shall we …… HERE  !!! ok – I rest my case ;-)

What do ” Social Media ” CEO’s do ?

See above ;-)

50 shades of grey – the spectrum of Internet Marketing reseller options

Posted by Chris on December 27th, 2012

I have been involved in some way with Cisco resellers – as a founder or investor – since around 1995. It was about then that I recommended that LanSwitch/Voyager adopt Cisco as it’s main product for resale rather than 3Com.

There are a variety of options in terms of the type of reseller that you are. Broadly speaking these range from resellers that are focussed on
” shifting ” ( Cisco ) box’s to those that are focussed on delivering ” advanced ” services e.g. consultancy.

When LanSwitch first started out it was very much focussed on selling ” box’s ” – to be precise 3Com LAN switches. Even then we had added some
” services ” around the basic offering e.g. baselining and maintenance.

By the time we adopted Cisco we had a fairly well established set of services.

With Cisco there is a seemingly never ending number of accreditations to get which normally include having so many qualified people. The permutations of these qualified people get ever more complex, and the variations of types of qualified people increase all the time. There is a definate cost to getting and maintaining these people and accreditations.

Over the years I have seen Cisco do many sorts of ” analysis ” of their resellers as someone comes up with another way of looking at them.

From Cisco’s perspective it is substantially about ” shifting box’s ” and achieving sales,revenue and profit targets.

They don’t really, deep down,  care how you do it as long as you do it !

Cisco’s perspective on a reseller is one view. However another view, that as is as important – arguably more important, is the view of the ” market ” i.e. M&A people and if floated, the stock market.

If they look at your company they will take Cisco accreditations as ” very good but so what ?? “. i.e. there are loads of Gold, Silver and Bronze resellers, what makes your company different from them ??

As one analyst said to me when we were looking to value Voyager ” Are you a box shifter or a value added service provider or reseller ?? “. When I answered that we were a ” Value Added Reseller ” he said ” Really ? – what’s your revenue from box sales relative to your revenue from services ? ” If it was 80/20 Box to Services that was bad. If it was 40 Box to 60 services that was good.

I actually spent a lot of time thinking about differentiators and value drivers at Voyager. The more differentiators and value drivers you have the higher your valuation multiples become. Also you get into ” I actually don’t know how to value that but it sounds good ” territory !!

 

When I was thinking about this blog I realised that it could easily end up as a book because there was a lot to say in terms of Cisco’s perception of  a ” valuable reseller ” and a lot to say about the ” markets ” perception of a valuable business. There  would also be something to write on the intersection of Cisco and the markets valuation points.

 

As I want to talk about another matter I don’t want to delve more deeply into these aspects just yet.

 

Cisco has a great range of products. You can just about survive selling these products if you wrap a certain amount of services around them ( the achievable margins on Cisco products have fallen dramatically over the years ). To differentiate yourself within the Cisco community and to the ” market ” you need more ” value added ” elements.

 

Let us now turn to the Six Figure Mentors ( SFM ) / PRO U / Digital Experts Academy ( DEA )  opportunity:

SFM/PROU/DEA offers a range of ” Digital Marketing ” products with Tools, Training, Support and a Community. It is the ” Cisco ” of the Digital Marketing world. Better than that the margins on these products are very high. So, you certainly can build a business focussing on being a reseller of these products. The products are priced from $20 to $20K.

Selling lots of these products is certainly going to get you noticed within SFM/PROU/DEA and if you are really good it is going to get you onto the
( Sales ) Leaders Board.

That is a great opportunity in itself. Essentially you only have to get prospects into the sales funnel at the top through ” sign-ups ” and ” applications ” and the rest is handled by SFM/PROU/DEA internal support and sales staff.

As was pointed out here  this is only the first of three opportunities.

I think added value can be implemented here e.g. ” conversion ” from ” sign-up ” to ” application ” relies on the auto-responders doing their job – which to a large extent they do but some people are not convinced by these and additional ” personal sales intervention ” may be required.

We know that once you understand ” the system ” it can be applied to other products and services that you might wish to sell e.g. within our team Sandra and Adelaide want to use the system to market and sell new Callanetics products.

You don’t just need to know the system but also how to make a range of products and services suitable for marketing and sales by the system.

There is added value here.

Finally, the main target of the SFM/PROU/DEA products and services is individuals ( probably of a certain demographic type ). In our view the products and services can be used by individuals and businesses – probably SMB’s as a particular target.

Tailoring ” the system ” to a businesses needs is certainly an added value capability. Here you are acting as an ” integrator ” – using the SFM/PROU/DEA products and services and integrating them into a new or existing businesses Marketing and Sales operation.

You are acting as a high-end Internet/Digital/Social Media Marketing/Web Development Consultant and Integrator.

This is what The Centripetal Network is .

Becoming part of the Centripetal Network is like becoming part of a Global Systems Integrator ( in Cisco terms ). You are a member of SFM/PROU/DEA – which in itself is a fabulous thing. You probably run a Digital Experts Academy in e.g. Washington D.C. or The Gold Coast.  You use ” the system ” to sell other products and services e.g. Callanetics but also you are part of a Global Digital Marketing Integrator that uses the system to boost other businesses Internet Presence Return on Investment. You help them to get more traffic, leads and orders – and therefore money – for their businesses.

One of the main advantages of this is that Centripetal Consulting is a ” business ” in it’s own right to anyone looking at it from a ” market ” perspective. It is a business owned by you and us. It is a ” Value Added Integrator ” . It can be sold or floated in the future and the shareholders will be you and us.

Now it is not ” easy ” to build a Global Digital Marketing Integrator and exit from it ( trade sale ) or float it but it is possible. Chris. Michael and I bring with us the experience to do this.

 

 

 

 

Digital Marketing Academy from the Six Figure Mentors

Posted by Chris on November 10th, 2012

A TRADITIONAL EDUCATION CAN HELP YOU MAKE A LIVING… OUR DIGITAL EDUCATION WILL HELP YOU LIVE THE LIFE OF YOUR DREAMS.

Digital Experts Academy is a global high-level education and training program devised by two of the world’s leading digital entrepreneurs, Stuart Ross and Jay Kubassek, who are committed to sharing their strategies and business success to members starting in January 2013.

by doing the 7 Day Digital Marketing BOOTCAMP.

There are four levels of training Silver, Gold, Platinum and Black.

 

Digital Experts Academy  Chris And Susan Beesley

The objective of this training program is to make YOU totally self sufficient in terms of being able to operate a Digital Marketing System from anywhere in the world with essentially, a laptop and an Internet Connection.

Once you have been through this training program you will have the skills for life – like learning to swim or ride a bike.

 

Six Figure Mentors Digital Marketing Mentors Staffordshire

Posted by Chris on October 25th, 2012

 

Six Figure Mentors Staffordshire

 

Internet Business Opportunity – Lichfield,Tamworth,Sutton Coldfield, Walsall, Burton on Trent, Derby.

Hello and welcome to my Six Figure Mentors website. The Six Figure Mentors are a team of people who work with Stuart Ross and Jay Kubassek
( two of the most successful Internet Marketers in the world )  to help individuals and businesses understand how to actually get visitors, leads, orders and cash using Internet Marketing.

I became a Six Figure Mentor after researching for many years the most effective way to do business online. I used various Internet Marketing methods, systems and software to help my clients and the businesses that I invested in but it was only when I found the Six Figure Mentors that I really felt that I had the right system for entrepreneurs, small and medium sized businesses.

What you will learn from the Six Figure Mentors community will change your perspective and your life. Many Six Figure Mentors are experienced Internet Marketers who could not, until they met Stuart, put all the pieces of the jigsaw together in a way that consistently produced income for themselves and their clients. They are special people because they were open minded enough to realise that there was a better and more effective way of working.

Read on and start your journey toward achieving a Six Figure Income………..

P.S. If you already KNOW ME, LIKE ME and TRUST ME and you want to get straight on with it go HERE

“Don’t Waste Another Minute On Useless Internet Business Opportunity Advice!”

On This Page, We’re Going To Show You How To Quickly and Easily Get Started Earning Money from a fast growing profitable market…

…WITHOUT, Any previous training, knowledge or even your own products to sell!

lpi1.jpg

Are you still struggling to get started earning money online?

Are you desperate — and ready to give up — because no matter what you try, or how hard you work to earn more money, you still take two GIANT steps backward for every step forward?

Imagine how much better your life would be if you were finally able to enjoy the same financial freedom other entrepreneurs are having. Or wake up in the morning knowing you NEVER had to worry about paying the rent or the utility bills ever again.

Even better, think what it would be like to no longer feel like a failure, just because you can’t seem to get the momentum to start earning money, no matter what you try.

Sound like a dream? It doesn’t have to be…

Let us help you quickly and easily get started with a plan that likely defies everything you currently THINK you know about online businesses!

WHY WE CAN HELP YOU START EARNING A REAL INCOME

And you don’t have to give up your current job just yet and here’s exactly why

Any business starting requires a few things to get started, seed money, products and customers…

LET US HELP YOU GET STARTED

Seed money – my best advice is to start from the ground up, you can work part time whilst starting your online business, this will give you the seed money that is needed to get things started…And it doesn’t have to be long till you go full time online!

Products – This opportunity will give you all you ever need to start earning money…

It can’t get any simpler than this…

All you have to do is refer people who want to learn how to build a legitimate, profitable and recession proof online business.

There is a fantastic earning potential, you earn up to $1000 per sale and you can literally start earning as you are learning to become a successful Internet entrepreneur yourself!

Customers – We’ll train you to find leads and convert them into customers and raving fans!

lpi2.jpg

SOME OF THE BENEFITS WAITING FOR YOU!

  • How to generate as many leads as you can shake a stick at using your very own ready-made personal website
  • No boss, no time keeping –You run your own business from day one exactly how you want
  • Absolutely no tie in or contract – Stay as long as you want (when you start getting loads of commissions, I’m sure you’ll stay ;-)
  • Comprehensive coaching and guidance from experts who earn 7 figures!
  • Ongoing live support and training – You’ll never be on your own.
  • You receive up to 100% commissions – No middle person taking 90% of your hard earned money.
  • No previous experience required – All the training you’ll ever need in one place

REFERRALS ARE LIKE A GOLD MINE!

For every referral you introduce you will get paid a referral fee (affiliate commission) this could be anything from $10 – $1000 per sale! Where else can you get this sort of commission?

lpi3.jpg

FREE YOURSELF FROM THE RAT RACE!

You could work from anywhere in the world (all I use is my laptop) and the best part is you don’t have to close any sales yourself, that is handled by professional business consultants or automated sales systems using the latest technology. Any referrals received from you will be passed directly to the consultants to begin working the lead immediately, you just have to send the inquiries and the rest is handled for you!

RECESSION…WHAT RECESSION?

The current recessionary climate and increasing unemployment levels mean millions of people are rapidly waking up to the fact that they need to take control of their future.

Because this company effectively teaches people how to start a profitable online business with low overheads, more and more people are turning to them for guidance on how to get started online.

This ever increasing demand means that, whether there’s a recession or a booming economy, it’s always a profitable time to be involved in the Internet entrepreneur and home business seeking market.

MY WEBSITE IS HERE TO HELP YOU TO…

“MAKE MONEY BY LEARNING EFFECTIVE MARKETING STRATEGIES ONLINE”

There are a few steps that you can take (starting right now) to put yourself in a position to make money online selling something to people who are searching for it.

Sounds simple?

YES of course it is…

I am going to grant you access to a great FREE online marketing course that thousands of people use to get started. The course is called “The SFM Marketing Bootcamp” and is completely and utterly free. All I need is your name and email address so I can send you instant access to the first video immediately.

Getting the course is easy…Just Click>>>>>>>>>> HERE<<<<<<<<<<<<

 

Silicon Crossroads Technopolis helps HubSpot inbound to Ireland.

Posted by Chris on October 1st, 2012

The Silicon Crossroads Technopolis based in Lichfield, Staffordshire, England has helped Inbound Marketing Megastars HubSpot decide on Dublin,Ireland as the location for their European Headquarters. The official announcement from Hubspot is here. Chris Windley, Managing Partner of the Silicon Crossroads Technopolis and of the Silicon Crossroads V.C.T. ( Just voted #100 of 1000 Tech. Investors globally by PeekIndex – full story here ) said ” Some time ago HubSpot asked our opinion on where they should base their European Headquarters – we highlighted as possibilities London, Lichfield itself  and Dublin, Ireland.”

The story of that early conversation with HubSpot is here . ” Whilst we would have been proud to welcome HubSpot to Lichfield and perhaps even the Technopolis itself, we are delighted that HubSpot decided on one of our recommendations. ” Chris said.

As highlighted in our early conversation above there are some compelling reasons why U.S. companies should base themselves in Dublin, Ireland . In all likelihood this will be followed by sales offices in Benelux and London. This is a well worn path that e.g. Google, Twitter and Facebook have followed.

You have to admire the Irish and Irish ( Inward Development Agency ) I.D.A. for the way that they have positioned ” brand Ireland ” and for the way that they handled this opportunity. There are many places where HubSpot could have based it’s European Headquarters but it chose Dublin, Ireland.

Chris said ” I have contacts within the Irish I.D.A. and they have a Boston office which has been communicating with HubSpot for a number of years . The Boston team of the Irish I.D.A. obviously did a good job in presenting the case to HubSpot “.

To me this just emphasises what we have said elsewhere – there is an unstoppable flow of fully funded companies coming from the U.S. to Europe and other countries. This is particularly true of High Tech and software companies.

4 years ago HubSpot was a small Boston based software startup. Today it is one of the fastest growing SaaS companies in the world. Probably second only to Salesforce.com.

When HubSpot received further funding earlier on in the year and investment from e.g. Google and Salesforce it was almost inevitable that they would open a European Headquarters soon. Around 300 companies in Europe are HubSpot customers but this is not enough. HubSpot needed a European base to compete against WordPress based competitors and new startup – The Six Figure Mentors – which is rapidly expanding across the globe from the U.K.

 

FREE 7 Day Digital Marketing Bootcamp at http://www.chriswindley.com

 

STOP PRESS !!! January 2013 – The Internet Marketing Ecosystem ( mentioned below ) has now been incorporated into Centripetal Network Consultings’ Digital Marketing Ecosystem. Watch this video >>>> HERE <<<< to see how a system that provides all of the functionality of a HubSpot system at a much lower cost has evolved over the last couple of years.

Silicon Crossroads V.C.T. is #100 of top 1000 Tech. Investors Globally

Posted by Chris on September 30th, 2012

The Silicon Crossroads V.C.T. headed by Chris Windley is now regarded as being in the top 100 of tech investors in the world. The list is here as compiled by Peek Analytics.

” PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

This list of the top 1000 technology investors on Twitter is ranked by one of PeekAnalytics’s key metrics – what we call the Pull Quotient (PQ) is a good measure of how influential any given Twitter audience is, compared to the average Twitter account – 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected someone’s Twitter followers are not just on Twitter, but across sixty social sites, compared to the average consumer. “

PeekAnalytics: Overview

About PeekAnalytics

PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

About PeekAnalytics Technology

The platform is powered by a patented search and identity resolution technology that maps an individual’s social digital footprint by standardizing disparate public content from over sixty (60) social sites and blog platforms into a single, streamlined social identity. These robust social identities are aggregated and analyzed to create the PeekAnalytics Social Audience Report.

Social Audience Reports

PeekAnalytics Social Audience Reports will change the way you view “Social Analytics.” You will no longer be limited to simply counting mentions, tweets and followers. Our platform provides demographic and psychographic insights for both your passive and active social audience to provide actionable data-driven insights. Click here to check out some demo reports.

What Social Audiences Can I Measure?

PeekAnalytics currently measures Twitter audiences. Reports can be generated for the following:

  • Followers – audience that follows a specific Twitter account.
  • Following – people a specific account follows
  • Shares – measure the audience mentioning keywords hash-tags and @usernames.
  • Trending topics – measure the audience pushing up a trending topic.
  • URLs – measure the audience sharing content from a specific site or viral YouTube clip.

PeekAnalytics is Perfect For:

PeekAnalytics currently measures Twitter audiences. Reports can be generated for the following:

  • Advertisers/Brands – Incredibly detailed insights including demographics and psychographics of both your active and passive social audience. Drill deep into individual level consumer data with the PeekAnalytics API.
  • Publishers – Arm your sales teams with deep social audience demographics and psychographics by analyzing visitors sharing content from your site. Prove to advertisers how powerful your social audience actually is.
  • Agencies – Use audience analysis to plan, measure and report the social effect of your campaigns for clients. Engage your client’s influencers based on their audience makeup, rather than just an engagement score.
  • Media Buyers – Understand and benchmark online engagement for offline media like TV and Movies. Enhance your digital spend by targeting the social audience responding to your viral content.
  • Research Teams – Why spend hours behind a social media monitoring platforms when you could just simply have the key insights delivered to your inbox.

To learn more about PeekAnalytics email info [at] PeekAnalytics.com

PeekAnalytics Solutions

PeekAnalytics – Social Audience Report Dashboard

Let our platform do the heavy lifting: automate and schedule PeekAnalytics Social Audience Reports for your brand, competitors and industry. Stop spending hours analyzing and monitoring.

Social Audience Reports include the following insights:

  • Social Use: Identify social affiliations, activities, and network size.
  • Demographics: Get statistically relevant age and gender breakdowns.
  • Geographic: See city, state, and country level data.
  • Interests: Discover audience affinities within 25 different categories.
  • Career: Uncover in which industries your audience works.
  • Income: Find out your audiences’ purchasing power.
  • Education: Know what type of schools your audience attended.
  • Pull: Measure how well connected a person or brand is on the Internet.

Open API Access

PeekAnalytics – Social Consumer API

Leverage PeekYou’s API search technology to return publicly available information on your social fans and target customers. The API provides insights on; audience type, name, age range, gender, location, interest, career and school related tags, bios, associated public URLs and profiles and PeekYou’s Sociability, Network, and Reach Scores.

PeekAnalytics – Social Analytics API

Have your developers leverage an anonymized version of PeekAnalytics API search technology to return publicly available information on your social fans and target customers. The API provides insights on; audience type, age range, gender, location, interest, career and school related insights, what social sites or activities the uses has and PeekAnalytics Sociability, Network, and Reach Scores.

Testimonials

“PeekAnalytics takes big data and makes it understandable and actionable. Whether it’s comparing Twitter accounts or hashtags, or modeling influence within particular audience segments, PeekYou is hell bent on making Twitter data useful for business.” - Jay Baer, President, Convince & Convert, @JayBaer

“I think PeekAnalytics represents one of the most interesting, and potentially most valuable, innovations in social media measurement I’ve yet come across. Their thinking is remarkable and the value they offer to organizations trying to understand how to better connect with their audiences is genuinely important.” – Michael O’Connor Clarke – Vice President, MediaProfile, @michaelocc

“The best social media monitoring tool I’ve tested” – BL Ochman, AdAge, @Whatsnext

“Few companies are as equipped to meaningfully collect and assemble the scattered pieces of our public personas as PeekAnalytics. Not only has PeekYou been in the forefront of squaring the circle of our ever evolving online identities (while doing so in a fair and honest way), but they continue to stay ahead of the curve with Peek Analytics, a soon to be introduced means to chart online audiences that companies and individuals can use to enrich their own data” – Marshall Sponder, @webmetricsGuru

“How do you measure influence? That’s a question on the minds of many communicators. PeekYou Analytics goes beyond badges, gifts and the numbers game to present a detailed examination of your followers, who they are, where they’re from, what they’re interested in and how you influence them. The data is specific, comprehensive and gives you a more complete picture of a user’s network and their ability to engage.” – Martin Waxman, Senior Counselor, Thornley Fallis, @MartinWaxman

“Social analytics: @klout is pecking order, @PeerIndex is stability and@peekyou (PeekAnalytics) is, well, mind-blowing.“- Jay Palter, Social Media Consultant, @JayPalter

“Interesting, just got a report from @PeekAnalytics on my twitter followers, great market data. Very powerful for businesses.” – Jeremiah Owyang, Industry Analyst, Altimeter Group, @jowyang

“PeekYou Analytic is powerful tool that help discover brands the Social Consumer Insights of their network. – Jure KLEPIC, Social Media Consultant, @jkcallas

“Amazing social audience reports” – Jeremy Goldman, Digital Strategist, @jeremarketer

PeekAnalytics FAQ

Why should I care about my “passive audience”?

PeekAnalytics does not weigh highly what the market tends to call ‘activity’ metrics (tweet count, last tweet, follower vs. following ratio, etc.) in our algorithm. We know spambots can tweet, a lot in fact, and some humans prefer to just listen. Your passive audience may not be active tweeters but they are still visiting your web site, reading your e-mail marketing messages, clicking on your brand’s links and banners, and ultimately giving you their business.

Why do you leave out some of audience?

Our technology requires a certain amount of information to match up someone’s digital footprint. If a user takes steps to be anonymous then there is no data to report back to you. The PeekAnalytics product team determined that it is more beneficial to see a comprehensive view of fully identified consumers, even if it is a smaller group, rather than share inconclusive or unreliable data in the report.

What about Privacy?

PeekAnalytics search technology respects consumer privacy and platform TOS by strictly indexing public web information only. We can only see what Google can see; we just see it a little differently. Traditional search engines calculate the likelihood of any URL being associated with a keyword; PeekAnalytics calculates the likelihood of any URL being associated with an individual.

How is Pull different from Klout or Kred?

Social Pull is not a measure of a single individual’s “influence;” rather, it is an audience-based metric that is a direct reflection of the quality and size of the Twitter audience that has been “pulled” into following an account or mentioning a keyword @name, hashtag, or URL on Twitter. Pull’s “quality” is based on the level of transparency (around identity – explained below), social participation (number of profiles and amount of content produced) and of course the combined reach of the identified audience, as compared to the average social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the social audience, the larger the social Pull. Thus, a score of “10x” means the audience in question has 10 times more reach (and potentially influence) than the average audience.

Why Transparency?

To really get down to the core, consumer audience, we remove the noise, junk, and spam through a patented identity resolution process that looks for over thirty (30) metrics, including name, username, location, additional social profiles, public content such as self-published bios, presence of a profile picture and the social graph of the user. In some cases we do not include a profile simply because there is not enough information to sufficiently ascertain an online identity. This group includes anonymous accounts, fun accounts, and some spam accounts.

Audience vs. Action?

Kred, Twitalyzer, Klout, and the like, focus on engagement like Twitter comments, retweets, @replies and mentions in an effort to score someone’s ability to create “action.” PeekAnalytics has no plan to become a consumer facing play, as we are focused on providing actionable demographic and psychographic data-driven audience insights to marketers. As an example of how we are different, brands like Coca-Cola don’t want to reach “soda influencers;” rather, they want to reach a target audience such as Males interested in Music, Travel and Sport ages 18-25. PeekAnalytics can help them find that audience.

To learn more about PeekAnalytics email info [at] PeekAnalytics.com


Don’t join Stuart Ross’s Six Figure Mentors !!!!!

Posted by Chris on September 29th, 2012
Stuart Ross of the Six Figure Mentors says:
I’ve said it before… I’ll say it again:
Not everyone should be an entrepreneur.
There’s a certain mindset you must have in order to succeed in
business (any kind of business).  And people who lack this
mindset are always better off accepting it and staying as far
away from the whacky “roller coaster” ride of
entrepreneurship as possible.
They’re liable to get themselves hurt, otherwise.
Both financially AND emotionally.
And you know what?
This is especially true for people seeking SFM:
( Find out more about SFM >>>>>>>>> HERE <<<<<<<<<<<< )
If you’re not really serious about being your own boss,
controlling your income, and building lasting wealth, then
please do not even bother to complete your application.
If you’re more interested in security than freedom, keep your
job. And if you’re someone who wants to be taken care of by
other people (like the government, for example) and not do
any kind of work or productive activity, then don’t even
waste your time (or ours).
The business world is NOT for everyone.
And SFM is definitely not for everyone, either.
In fact, we have even had to turn members away.
This isn’t because we’re snobs or anything.
We just know (after dealing with hundreds of members) what
kind of person is likely to succeed and what kind is likely
to “choke.”
The point?
I DO want to encourage people to take the application.
But only if you think you have the right stuff to succeed.
Education level doesn’t matter…
Your current experience doesn’t matter.
And neither does your age, social status, occupation, background,
or technological skills (I could barely check my email when
starting business).
What matters is your mindset.
Do you truly want to be in business for yourself?
Or are you okay with being someone’s “yes man” forever?
Be honest with yourself about this.
If you think you DO have what it takes, then here’s an
internet marketing training platform that’s so simple.
Hurry.
CLICK >>>>>>>>> HERE <<<<<<<<<<<<<<<<<<
Stuart Ross
Who the heck?
www.WhoisStuartRoss.com

Stuart Ross – Six Figure Mentors – my opinion so far ….

Posted by Chris on September 19th, 2012

I came across Stuart Ross of the Six Figure Mentors about a week ago when I randomly clicked on one of his Facebook adverts. ( I hardly ever click on Facebook ads but it looked interesting ). It didn’t take me long to find a video interview that Thomas Power ( co-founder of Ecademy.com ) did with Stuart.

As I ” Know, Like and Trust ” Thomas ( & Penny ) Power I quickly signed up for the initial offer here ..

Step #1

Scroll down and you’ll see our secure online payments form to get started…

The application fee is only $19.95 and don’t worry you wont risk a single penny as it’s 100% refundable within 30 days if you decide this is not for you (or if we determine you’re simply not the right person for us) then just let us know and your $19.95 will be refunded immediately.

I am very glad I did !!!

People who follow me will know that I am a massive fan of HubSpot and that I have been promoting what I call the Internet Marketing Ecosystem here for some time. Actually, I am about to launch a WordPress website which describes the Internet Marketing Ecosystem in more detail.

I have been working my way through Stuart Ross’s video course ( which I gained access to when I paid my $20 ) and also Stuart has been emailing me every day ( well, his automated system’s have ;-) with new video’s and information.

I have also had a telephone call ( skype ) with Martyn Hickey, who is one of Stuart’s team. I booked this through the Six Figure Mentor website for last Monday. Frankly it was too early to talk because I was working diligently through the information that I had already got and was getting every day. I simply said the truth – that this was the best $20 I had spent in years !!! I really mean this.

I am going to explain why it was so valuable and useful shortly but before I do let us digress…..

When I first saw HubSpot a couple of years ago it was a revelation to me. I think they have been going for about 3 or 4 years now and HubSpot is the 2nd fastest SaaS company in the U.S. – next to Salesforce.com. HubSpot’s mantra ” Get FOUND, CONVERT and ANALYSE ” is, as I like to say now ” burned into my brain “.

I have a burning desire to ensure that my clients, friends and the companies I am invested in get the right advice when it comes to Internet Marketing . This has led to me developing the Internet Marketing Ecosystem concept as a relatively simple way of explaining to people what needs to happen. It happens to have components in it that I am highly committed to e.g. WordPress, Twylah and the various social networks that I use like Twitter, Facebook, Linkedin, Google + and Pinterest ( to name a few ).

The main reason we developed the Internet Marketing Ecosystem concept was that HubSpot had proved to be a ” bridge too far ” for many of my clients in terms of cost and skills and resources required. As I have said elsewhere in this blogsite HubSpot themselves appear to have realised that they are not quite suited to the small and medium sized business and certainly not to the ” solopreneur “.

Stuart Ross has designed the Six Figure Mentors around individuals:

Discover the unfair advantage of the world’s smartest home business entrepreneurs…

The SFM provides a state-of-the-art comprehensive direct marketing solution complete with the tools, training, coaching and community required to launch and grow a successful business.

but the principals certainly apply to any size of business – it’s just that Stuart has chosen to start with individuals whilst HubSpot is now more appropriate to Medium and Large sized businesses.

HubSpot and the Six Figure Mentors have very similar ( if not identical ) objectives though – to get leads, prospects and customers ( orders and cash ).

For me this was really exciting – just as a concept.

However, when you start looking at the information that you can access with a $20 payment and which comes by email from Stuart every day from the time that you sign up, you can tell that everything you need is going to be here.

For me little things and big things confirmed and reaffirmed what I was thinking. There are too many to relate really but for example: He concentrates on the strategy and outsources the detail; he thinks in terms of what motivates people to buy and how to encourage them to do so; he passionately believes in Internet Marketing; he believes in trial and error but learning quickly; some people might not believe in Facebook but he DOES !! ; He has WordPress at the core of his marketing systems.

Mostly, what is important is this. His system is proven to produce millions of Pounds, Dollars or whatever in actual sales. I am going to say right away that the Internet Marketing System has not ( yet ) produced the same thing.

Hence, I highly recommend that you go to

http://thesfm.com/

and invest $20 – yes just $20 !! – because I think you will agree with me that it is the best $20 you have spent for ages if not EVER !!!

If you want to find out more about Stuart you can go to his personal website here.

http://stuart-ross.com/

Stuart Ross.

I will keep you updated as to my findings with the Six Figure Mentors on a regular basis.

HubSpot is brilliant but you can’t afford it

Posted by Chris on September 13th, 2012

HubSpot’s Inbound Marketing system is amazing. Started by ex-Venture Capitalist Brian Halligan and web architect and blogger Dharmesh Shah who basically saw that startups and growth companies needed a new way of marketing, HubSpot is a truly revolutionary concept ( Inbound Marketing ) and system.

As a business angel and sales, marketing and business strategy specialist with startups and growth companies I have recommended HubSpot to a number of my clients. Some have installed HubSpot and I have been privileged to be involved in the installation and operation of the system. One has changed from HubSpot to WordPress. This was a change that I resisted as I was sure that HubSpot style Internet Marketing was the future and would, eventually, lead to great results for my client  but as I debated the pros and cons of HubSpot and WordPress with my client I could see that it just was not going to work for them. It was too expensive and required skills that they and I did not have. Neither did they have the skills required in their partners.

In fact it turned out that HubSpot was moving upmarket -away from S.M.B.’s and towards larger companies and enterprises. I don’t think that it is any mistake that HubSpot’s pricing page’s –   http://www.hubspot.com/pricing/ – highlight a professional package that’s going to cost $600 per month plus, potentially, $1000′s in setup and consulting fees. You would probably be looking at $20,000 per annum as a typical spend. I think HubSpot are being very fair in highlighting that on top of the licensing fee there are other costs aswell. If you don’t have certain skills in house e.g. Landing Page and Call to Action design skills and analytical skills then you will need to find a partner for this and pay them aswell.

Despite all this I am STILL going to recommend that you look at HubSpot and understand what it offers and can achieve before making any decision not to use it. You HAVE to understand what the HubSpot system is trying to achieve ( Visitors, prospects and customers ! ) and you have to understand most of the ways that it achieves this. The HubSpot mantra ” Get Found, Convert and Analyse ” should be burned into your brain in the same way that it is burned into mine.

You must understand that a website is virtually useless if it is not FOUND, if it does not CONVERT visitors into prospects and customers and if you cannot ANALYSE how you managed to get FOUND and CONVERT  visitors to customers.

I can tell you that it is very exciting watching the traffic building to your website which results from the creation of great content and the distribution of that content through social networks.

It is also fantastic to watch how many visitors converted to leads and how many of those converted to orders.

Unfortunately when you are spending around £250 a month ( as my client was doing ) you are not getting the Professional package and you do not get much support so if you can’t do a number of things in house then you are never actually going to achieve the results that you need which means that you will never actually pay for the cost of HubSpot.

This is why I have spent months and months developing the WordPress based Internet Marketing Ecosystem which I believe is more suited to the average SMB and even large business. Of course in the last year or so HubSpot has developed the HubSpot plugin for WordPress and also Dharmesh has emphasized the importance of the WordPress world by investing in WPEngine ( the WordPress focussed Hosting company ).

STOP PRESS !!! January 2013 – The Internet Marketing Ecosystem ( mentioned below ) has now been incorporated into Centripetal Network Consultings’ Digital Marketing Ecosystem. Watch this video >>>> HERE <<<< to see how a system that provides all of the functionality of a HubSpot system at a much lower cost has evolved over the last couple of years.


Copyright © 2007 M & A Rainmaker. All rights reserved.