Dorset based computer and telecommunications provider Poundbury Systems is dominating Google searches for ” Managed Backup Dorset ” by using a combination of the Internet Marketing Ecosystem ( IME, see link below ) and it’s own hosting facilities and National IP network ( also see below ).
Recently, Poundbury Systems launched a Managed Data Backup service from it’s Headquarters in Dorset. As part of it’s promotional campaign Poundbury Systems wanted to ensure that it was found for relevant searches using Google and similar search engines ( Many potential customers use search engines to obtain information about particular products or services).
Poundbury Systems has a WordPress based website and blogsite which is hosted in Poundbury’s Hosting Facilities in London. It is important to understand that these are high performance U.K. Hosting Facilities ensuring that a properly structured web/blogsite has the best chance of achieving a high Google search position for relevant search terms. ( Whilst the exact influence of website hosting performance on Google ranking is debated amongst SEO experts, the fact that it is a factor is not usually debated ).
The first thing to understand about the use of an Internet Marketing Ecosystem is that you must understand what search terms you want to rank for ( this means what would someone type into the Google etc search box in order to find your products or services ). In this case the products, services and therefore search terms are ” Managed Data Backup ” and similar and related words and phrases.
The ” Managed Data Backup ” blog post below was created to complement the web page dedicated to that subject here - http://www.poundbury.com/futureline-assure/ . So this meant that there was relevant content available. The links to the web page and blog post were then distributed via Poundbury’s Twitter, Twylah and Facebook pages ( amongst others ).
I also shared the links via my personal Internet Marketing Ecosystem.
The results are pretty stunning with Poundbury Systems occupying the first 4 natural search results ( this may be subject to a particular persons search results but has been tested by a number of people ) when there are nearly 6.5 Million search results ( roughly equates to people searching on this term ). Other search positions are also occupied by either the Poundbury web/blogsite or elements of my IME e.g. there is a Twylah post appearing.
There is no Pay Per Click payment being made and no ” Black Hat ” SEO techniques have been used. This is simply achieved by understanding what the company wishes to be found for and writing and distributing relevant content. i.e. Content Marketing.
It is anticipated that this particular blog post will be found by people searching on the phrase ” Internet Marketing in Dorset ” or similar and will therefore be of interest to those who might want to use Poundbury System’s excellent Hosting facilities and the Internet Marketing Ecosystem.
Internet Marketing Ecosystem link : http://mandarainmaker.co.uk/wordpress/2012/03/12/the-internet-marketing-ecosystem-this-is-the-way-it-is/
Managed Data Backup link : http://www.poundbury.com/poundbury-launches-fully-managed-data-backup-solution-from-dorset/
Poundbury National IP Network link : http://www.poundbury.com/internet-connection-dorset/