I wanted to do a blog on Traffic Sources and Streams for a client who is just launching a revamped website and we want to decide which traffic sources to use and which ones to use first.
I always like to check my thinking with what others are saying and I came across information from Derek Gehl ( 2012 ) Andy Crestodina ( 2013 ) and Randy Bess ( 2013/14 ). Randy’s video’s are very comprehensive and wide ranging.
In my summary I am going to start with
1. Search ( SEO )
The 2 forms of search traffic are Organic and Paid ( eg Pay per Click ).
We like to see a website being closely aligned with your main keywords and phrases. We advise people to do this thinking and analysis early on in the design of a website. Those keywords and phrases will then be used in Titles, Metatags( Tags ) , page and blog content. Not in a completely over the top way but just with these in mind. Remember you are creating a web and blog site that will hopefully become an authority on your chosen subject. If you put relevant, valuable, interesting information in your site people will return to it and they will link to it RSS to it etc etc This will give you organic rankings which are the best and most effective ( Derek says that Organic traffic is worth 7 times that of Paid traffic . This means that if you get a Google listing on Page 1, first say 5 or 6 results then you will get a lot of traffic ). This is going to give you long lasting relatively ” Free ” traffic. ( There’s no such thing as free traffic as it all takes time and effort ).
You can also do additional SEO work to boost your rankings particularly when you are trying to get a top ranking for very competitive keywords and phrases.
Certainly, if required you can advertise using Pay per Click e.g. Google Adwords or Bing. Obviously this is going to cost money and how much depends on how sought after the keywords are.
2. Email List
Often people will not have an emailing list. In fact they will have built and use their website to collect email addresses. However, some people will have an email list and this can be used to drive traffic to the website initially and on an ongoing basis. As more email addresses are collected, by whatever means, then they can be used to continually drive traffic to e.g. blogs on the website and the website itself.
3. Social Media
Again there are free and paid options with social media.
It takes time to build a social media following – on whichever social network we are talking about.
It took me years to build up my Facebook following to just over 3000. On the other hand I have very quickly – in a matter of a couple of months – built a 2500 following on my 9 Figure Mentor page using some paid advertising. Not huge amounts of money but still paid. Growing any Facebook page quickly requires some technical knowledge and some promotional or advertising payments. It is similar for other other social networks. Growing a network ” organically ” is going to take some time and will require time for interaction and relationship building.
Blog posts from your website can be posted to social network pages as soon as they are established although if you have low numbers of followers only a few of them are going to see these posts ( on Facebook for example only about 12% of your followers or friends will see your posts ) unless you pay to ” promote ” your posts to a wider audience.
These Top 3 sources of Traffic are our favourites – and they are endorsed by many other social media and Digital Marketing experts.
We built the Digital Marketing Ecosystem to incorporate these key Traffic generators and to rapidly increase site visitors, leads and sales.
CNC Solutions – The Digital Marketing Ecosystem
The CNC approach blends a variety of digital media platforms, sites and aggregator sites to create a powerful and integrated system producing increased traffic and sales leads. CNC reuses content where possible and appropriate and where new accounts must be created.
The following outlines each phase of digital business, driving traffic, creating leads and generating sales and/or sign ups.
To accommodate the goals, CNC creates LeadGeneration engines (LGe’s).
The LGe comprises of processes to drive interested potential customers/candidates via a series of information media through a short process to purchase/discussion. This is not a replacement for direct sales but is a high volume-potential augmentation and in reality forms part of a fully formed DME.
The DME is created in a number of sequential steps:
- Create and establish new web presence together with ‘look and feel’
- Social media sites: set up / optimised (Facebook / LinkedIn / Twitter / Google+)
- Landing page: set up
- Facebook ad campaign: create
- Blog set up
- Create autoresponder account for email list building and campaigns
- Process execution
The LGe will be created in five steps:
- Landing pages (a number for each stream) will be created
- Free resource give away ( numerous ) will be created or identify
- Autoresponder set up
- Response emails will be written (for each stream), videos created where appropriate
- Sales page created or linked to existing sales links
More detail can be obtained by talking to Centripetal.