Danny Brown – someone who I have great respect for wrote this blog a while ago..


following up a Tweet from Geoff Livingstone and apparently aiming to shut down the debate about CEO’s Tweeting and being involved in other forms  of social media and Internet marketing.

Danny’s view is clearly ” The CEO has much more important things to do than mess about with Social Media ” . Except ….. that the first role mentioned for a CEO is as ” Communicator ” and Social Media is a communications channel …………. Hmmmm !!

Other communications channels that the CEO might choose are: Face to face meetings; the phone; emails; Press Releases; articles; ……….. etc etc

There are perhaps two ways to take this discussion

One is to say No !! – it’s someone else’s job..

and it probably is ( in the main ) someone else’s job. ( Of course this depends very much on how big a company we are talking about and how many people are supporting him/her ).  A CEO would not ( necessarily ) actually organise the face to face meetings ( his secretary or P.A.  would  at his/her initiation. ) He/she would not necessarily phone someone ( but he might organise it and then take the call ).  He/she might email someone. He/she might say ” Fax this to someone “. He/she might speak to the ” PR/ad. company  to get something going ( but if there is a Marketing Director leave it to them ). He/she probably initiated or agreed to a website being set up. ( Initiated by someone in house or outsourced ) and so on and so on… which leads us to …..

The other is to say – Social Media is a communications channel like any other and that it should be used as ” one of ” the ways of communicating for a CEO ….

( but this assumes that you already have the Social Media channels set up ?? )

What does Danny do ?

What, I was thinking, does Danny do now ???  Turns out he has a new role – Chief Technologist at http://thearccompany.com/ where Hessie Jones is C.E.O. http://hessiej.wordpress.com/. Now, I am pretty sure that this is one C.E.O. that Tweets !! However, maybe it’s ” not fair ” to pick on a ” Digital Business ” C.E.O.

What do ( some ) CEO’s do – like Richard Branson ?

Let’s see what the great man has to say shall we …… HERE  !!! ok – I rest my case 😉

What do ” Social Media ” CEO’s do ?

See above 😉