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The Silicon Crossroads Technopolis based in Lichfield, Staffordshire, England has helped Inbound Marketing Megastars HubSpot decide on Dublin,Ireland as the location for their European Headquarters. The official announcement from Hubspot is here. Chris Windley, Managing Partner of the Silicon Crossroads Technopolis and of the Silicon Crossroads V.C.T. ( Just voted #100 of 1000 Tech. Investors globally by PeekIndex – full story here ) said ” Some time ago HubSpot asked our opinion on where they should base their European Headquarters – we highlighted as possibilities London, Lichfield itself  and Dublin, Ireland.”

The story of that early conversation with HubSpot is here . ” Whilst we would have been proud to welcome HubSpot to Lichfield and perhaps even the Technopolis itself, we are delighted that HubSpot decided on one of our recommendations. ” Chris said.

As highlighted in our early conversation above there are some compelling reasons why U.S. companies should base themselves in Dublin, Ireland . In all likelihood this will be followed by sales offices in Benelux and London. This is a well worn path that e.g. Google, Twitter and Facebook have followed.

You have to admire the Irish and Irish ( Inward Development Agency ) I.D.A. for the way that they have positioned ” brand Ireland ” and for the way that they handled this opportunity. There are many places where HubSpot could have based it’s European Headquarters but it chose Dublin, Ireland.

Chris said ” I have contacts within the Irish I.D.A. and they have a Boston office which has been communicating with HubSpot for a number of years . The Boston team of the Irish I.D.A. obviously did a good job in presenting the case to HubSpot “.

To me this just emphasises what we have said elsewhere – there is an unstoppable flow of fully funded companies coming from the U.S. to Europe and other countries. This is particularly true of High Tech and software companies.

4 years ago HubSpot was a small Boston based software startup. Today it is one of the fastest growing SaaS companies in the world. Probably second only to Salesforce.com.

When HubSpot received further funding earlier on in the year and investment from e.g. Google and Salesforce it was almost inevitable that they would open a European Headquarters soon. Around 300 companies in Europe are HubSpot customers but this is not enough. HubSpot needed a European base to compete against WordPress based competitors and new startup – The Six Figure Mentors – which is rapidly expanding across the globe from the U.K.


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