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The simple story is that Costa Rica Headquartered BeachCherry Corporation wrote a WordPress website for Australia based pianist and producer Van-Anh Nguyen. This might have been news some time ago when it was unusual for a company thousands of miles away to produce your website but these days it is accepted that it does not matter where you are based relative to your client – what matters is the service and support that you provide. It happens that BeachCherry also has offices in India and Europe but not, currently, Australia.

Van-Anh needed this website quickly and it had to meet an important deadline. That deadline being the launch of her ” crowdfunding project ” on Australian and U.K. Crowdfunding site Pozible.com. http://www.pozible.com/index.php/archive/index/7624/description/0/0

Crowdfunding ( raising finance online from people who donate or invest )  has become a disruptive force in the world and one that has emerged from the global recession to take the place of banks and to some extent Angel and Venture Capital investment. It is certainly disruptive for the music industry. No longer do artists have to chase managers and record labels ( who previously would have provided the capital to produce and market a new cd ) now they just need to raise money on one of the many crowdfunding platforms that exist around the world. ( Crowdfunding mainly emerged in the U.S.A. but has quickly spread to the U.K. and Australia ).

Here’s Van-Anh’s Budget :


I’d like to raise $4,000 for this project which will be split up into:
$1000: Recording studio time
$1000: Mastering of the 10 tracks
$2000: artwork and pressing of 1500 CDs
Of course if we are able to hit more than the goal, the money will go into the launch events (Sydney, Melbourne, Brisbane, Sunshine Coast).
In fact she raised over A$5000 and this allowed additional promotion:
Thank you to everyone who has pledged and donated so far! I love you and thank you for your incredible support. I’ve set my MINIMUM goal of $4000 as to enable me to hit my target. Of course, pledges are still accepted after that and if I hit $5000-$6000, it which will assist me in:
1. Producing 50 limited edition 1st single CDs of the ‘Libertango’.
2. employing a lighting designer for my launch show to create a reflection of colors, projections and video mapping for an experience you will not have had with a piano concert.
3. Add Adelaide to my official launch tour (and open to suggestions for any other cities)

How did she promote this project ???

Of course she used social media platforms like Facebook, YouTube and Twitter aswell as her WordPress based website and the Pozible.com site.

No doubt friends and family were amongst the people that helped Van-Anh to get to her goal of A$4000  but there were also many people who did not know of Van-Anh directly. What do they get for their ” donations ” ??? Well everything ranging from posters to cd’s and concert tickets but for A$ 1000 you could have got:

* a 45 minute concert of myself as well as 2 string players and a DJ (just provide me with a great piano and I’ll have the DJ and string players sourced from within the city you are in).

but nobody took her up on this offer !!!!!! ( FOOLS 😉

Many of the people were happy to be known and others donated anonymously.

Best wishes to Van-Anh !!


BeachCherry Corporation is offering WordPress web and/or blogsites starting from $250 with a variety of themes available. Included within the pricing is guidance on how to get your website found on Google and other search engines for your products and services. Telephone: +1
(202 )
436-9487 2)and ask for Vick or email  info@beachcherry.com to discuss your particular requirements.


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