A year or two ago I started using HubSpot’s Website Grader to evaluate the performance of client’s and suppliers ( potential and actual ) websites. HubSpot’s Website Grader has since evolved into Marketing Grader which looks at the wider picture of a companies Internet Marketing efforts including it’s website, blogsite and social networks, automation software, analytics and internet influence ( Klout ).
Having put quite a few websites and internet marketing efforts through the HubSpot Grader I now know that there are a lot of companies in the 30/40 out of a 100 range, quite a few in the 50/60 range and only a few in the 70/80 range.
Nikki Pilkington ( who designed this blogsite ) has a grade of 85/100. see http://www.nikkipilkington.com/ and http://marketing.grader.com/site/www.nikkipilkington.com. This is a very rare score. Nikki’s website is based on WordPress and she has large networks on e.g. Facebook, Linkedin, Twitter, Google + and Pinterest. She blog’s regularly.
Nikki’s Marketing efforts are a great implementation of what I call an “Internet Marketing Ecosystem “.
One of the companies that has most impressed me is Staffordshire IT. http://www.staffordshireit.co.uk/ . The reason that I am impressed is because often, when I show people the HubSpot Marketing Grade, they go into denial. Many of them have not heard of HubSpot ( which I am not totally surprised at but you would think that Internet Marketing professionals would be aware of a company that has created a whole new way of looking at Internet Marketing – known as Inbound Marketing ) and whether they have or have not they often have a ” who are they to grade my internet marketing efforts ” ? sort of attitude. John Bryan, M.D. of Staffordshire I.T. was not like that – he took the report in his stride and actually grasped the points that were highlighted in the report and worked on them. http://marketing.grader.com/site/www.staffordshireit.co.uk .
When I first met John his score was around 75/100, Since he has worked on it he has reached 84/100 and has a stated ambition of reaching 90/100 which would be an amazing achievement.
Staffordshire I.T.’s website is also based on WordPress and they have a blog, Twitter and Facebook accounts and use Google Analytics.
Some sceptics say that the only way that you can get a high score with HubSpot’s grader is when you use HubSpot software for your website. This is clearly not the case as we have two website’s in this example that are WordPress based and which have high scores.