Hootsuite is one of a number of applications that now exist for people to monitor relevant activity on a number of social media networks simultaneously like Facebook, Twitter, Linkedin and Google +. Competitors to Hootsuite include TweetDeck, PeopleBrowser and CoTweet. One of the major concerns for investors considering investing in HootSuite was it’s location in Vancouver, Canada.
You may know that Vancouver is the home of many start-ups lots of which are ” high Tech. ” including HootSuite. HootSuite was ranked in the top 10 at the time of this survey.
Vancouver is a beautiful City located on the West Coast of Canada and a 100 or so miles away from Seattle, U.S. – the home of Microsoft and the original home of Starbucks Coffee . I have been to Vancouver a number of times – mainly to ski in Whistler. I sent my son David there to learn about Internet Marketing and I will also always remember it as the home of ” those otters “. You know the cute ones that float around holding hands and have over 17 Million hits on YouTube !! We tried to get David to visit the otters in Vancouver Aquarium but he never quite made it. He did however fly out to Vancouver and back on his own.
Anyway – back to HootSuite. One of the downsides identified with HootSuite by the venture capitalists, as mentioned earlier, was that it was based in Vancouver. You can’t really believe that Vancouver is viewed ( by some ) as a backwater but it is. It’s vibrant start-up community is a drop in the ocean when compared with e.g. San Francisco, New York and Boston.
The biggest problem perceived ??? How would they get the talent needed ??
In fact this “disadvantage” turned out to be an advantage ….
“Up there, surrounded by quality dev talent with limited competition, HootSuite has been able to attract A+ people at a fraction of the cost of its competitors. This advantage has only grown as HootSuite now is one of the top tech companies to work for in Canada and can pull from across the entire country. ”
Similarly a ” Silicon Crossroads ” in Lichfield would be perceived as ” nowhere ” by the High Tech. community but it has major advantages in the talent pool, the location, access to transport and many other areas.
2007 article about Vancouver’s High Tech. start-up’s: