Lichfield in Staffordshire has a very Internet aware local government ( e.g. Lichfield District Council uses Twitter for Planning Applications ) and local business population. I thought it would be interesting to use HubSpot’s Marketing Grader software to grade the Internet Marketing Performance of a random selection of Lichfield based businesses.
I chose my random selection not so randomly, mainly from HubSpot’s Twitter Grader for Lichfield on the basis that if people were on Twitter then they were likely to be pretty Internet savvy and social media aware. Hence my selection was ( in order of best performing ) Lichfield Live , Lichfield District Council , Executives on the Web ( our ” web ” company ) , InterVallum ( Paul Hooper-Keeley has the most Twitter followers in the area ) Hellmann ( Logistics ) and finally Framework Gallery ( who I spoke about in an earlier blog and who performed well in a local search on ” oil paintings “.
I wanted to get a bit of a ” spread ” of results i.e. from high end results like Lichfield Live ( who you would sort of expect to have a comprehensive Internet presence ) , through Lichfield D.C. ( who probably have a team of website specialists and as mentioned before are very pro. social media and the Internet ) to Executives on the Web ( who again, as a web based business, you would expect to be pretty high ranking ) to Hellmann’s ( who arguably don’t need a particularly strong web presence ? ) to Framework Gallery who, as I say performed well in some earlier searches.
I don’t propose to go into any detail on each of the reports ( they are all listed below if you want to take a look at them ) but you probably need to understand that these grades are relative to thousands of other websites around the world i.e. 78/100 means that the Lichfield Live website in conjunction with it’s associated blog and social media memberships has a better internet marketing performance than 78% of the web presences reviewed by HubSpot. That’s pretty good !!
You also need to understand that HubSpot takes a pretty ” salesy ” view of life. Terms like Top of the Funnel and Middle of the Funnel may not mean much to some business people but they will be familiar to most salespeople. HubSpot’s mantra is ” Get Found ( on the Internet ), Convert ( Visitors to leads ) and Analyse ( how you did it and how you could do it better ).
To achieve this HubSpot recommends the establishment of what I call an ” Internet Ecosystem ” i.e. a combination of a website, a blogsite and various social media memberships and other sites that essentially drive visitors back to your website. ”
Marketing Grader Reports