The recent launch of 365 ITMS’s website ( and limited company ) takes me back to the blogs that I did a while ago on the Boiler room scammers. ( I will try and remember to put some links to these articles about share fraud and boiler rooms at the bottom of this article.)
The old company, 365iT plc, never had much idea about Internet marketing ( which always made me wonder how much the company really understood about what was going on in the modern world of high technology ). I think it was a case of the old boys network that had really got – well – one foot in the grave ??
What’s the best we can say about this launch of a new company and website/Internet presence ??
Well – they have a website and they did some press releases. This is actually about the sum total of the Internet repetoire of 365iT’s and 365 ITMS’s Internet marketing team.
Oh – and if you “view source” there’s a few ( hopefully ) relevant keywords in the tags and titles.
If you remember the share fraud scammers blogs then this is about what they did – create a relevant website, makes sure that it’s got the right content and relevant titles and tags and then stick a press release out to ( mostly ) free press release sites that syndicate to others.
If you are a bit of a blagger then you can say to your client – there you go – a fully SEO’d website with full traditional ( if you send it to the
” traditional ” media ) and internet media PR.
What’s the fundamental problem here ??
Well a new website has no ” authority “. It is new to Google ( if it has been submitted that is ) and has relatively low amounts of relevant content. It will not have backlinks. Getting it to attain ” authority ” is going to take time and effort.
The Internet Press Release sites are typically SEO friendly and since PR sites are always getting new content they will probably get Google’s attention. Of course they are filled up with content that is not necessarily relevant to you and over time most of these Press Releases will fade in their authority.
If we Google ” Web Design Basingstoke ” then we begin to see the problem.
Actually the real problem is this:
Marketing has moved on light years from the old traditional ways and Internet Marketing has really got a bit beyond ” brochure websites ” ! If the only social media site that you understand is Linkedin then ( much though I love Linkedin ) you are really in trouble.
Arguably the failure of 365iT plc has a lot to do with the failure to understand the shift in buyer mentality and the way that customers find you ( particularly using the Internet ).
One of the great lessons to understand is the use of what I call ” Internet platforms ” – more on this in a later article – but WordPress is one of them.