Clare Jenkins, M.D. of FutureLine, is going to be one of the speakers at UCExpo 2011 and will have a simples message to deliver.
For Hosted Voice to become widely used it needs to be simples !
It also helps when it is supported by one of the biggest networking companies in the world – and Cisco Systems fits the bill perfectly.
At UCExpo 2011 the Cisco FutureLine stand ( 504 ) will show and demonstrate the latest in Cisco S.M.B. telephony options.
Actually there are two audiences for Cisco FutureLine – the end user and the reseller. Clearly the reseller knows all the technical jargon but the end user does not – especially the S.M.B. end user.
The message needs to be simples to both but between Cisco FutureLine and resellers it may be ok to use the jargon.
It’s about communicating in the right way – taking into account who your audience is.
S.M.B. customers don’t know all the answers to questions like ” What features do you need ? ” – they are typically growing, dynamic businesses who are changing structure and direction quite often.
What they do need therefore is FLEXIBILITY and UPGRADABILITY.
They want to know that they can get a phone system that does the job right now but can grow to suit the needs of thier business in the future.