HubSpot webinar to U.K. sparks location,location,location analogy
Marketing, News January 25th, 2011I was listening to a HubSpot Inbound Marketing webinar, that was being transmitted to the U.K. and other countries around the world, the other day when the statement was made ” people spend loads of money and time on the look and design of their website when what they should be spending money on is being found AND converting people that find the website into leads “.
As I was driving from North Wales to the Midlands today I was thinking how true that was and how pointless it was to have a great looking website that nobody found!
It was, I thought, a bit like having a great looking house in a very undesirable neighbourhood.
Which led me to that well known saying of Estate Agents and property developers ” Location, location, location “.
A definition of which might be :
” identical homes can increase or decrease in value due to location “
which I found here
http://homebuying.about.com/od/marketfactstrends/qt/013008_location.htm
and we might translate that into:
” identical websites may be more or less valuable ( productive ? ) depending on their location ( position ) in search engine searches ” .
Yes, if two websites were designed or looked exactly the same but one got found and converted visitors into leads whilst the other did not get found or even got found but did not convert visitors into leads then that would make the same website much more valuable.
Furthermore if we add this property view:
” Generally, buyers will get the best return for their money if they buy the worst house in the best neighborhood. ”
We might even say that if there were two websites and one had a much ” worse ” design/look than the other but that website got found in ( relevant ) searches and converted customers into leads it too would be more valuable than the other.
One of the reasons I had been thinking about an analogy was because I have to give my first HubSpot presentation shortly to people who are not Internet Marketing aware or probably not even very Internet aware.
There are probably more aspects of the property analogy that I could develop. e.g. that once you have got the right location for a property ( the right search position for a website ) one of the next most important things is that the key rooms are there and are right e.g. the kitchen, bathrooms etc etc.
more later ….
January 26th, 2011 at 2:05 pm
You should ride-the-car more often!
As I was helping people Buy Property in Spain up until 18 months ago. Much of the best stuff was on the unlisted market. “we want to sell, but we dont want a sign in front of the house” Amazing.
If you dont promote you dont sell!
Location, location location. Phil and Kirsty.
January 26th, 2011 at 2:33 pm
Thanks Brian, I take your point 😉
February 8th, 2011 at 10:32 pm
HubSpot Emphasizes Social, Mobile Tools
http://matrixpartners.com/site/press_detail/1327/
“Most small businesses, they have a Web site and it’s sort of like a billboard in the desert: It looks very nice, their mother’s very proud, but no one ever drives by it,” Halligan said.“Our idea is: How do we take that Web site and turn it into a living, breathing vacuum cleaner for leads and customers on the Internet?”
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