I was listening to a HubSpot Inbound Marketing webinar, that was being transmitted to the U.K. and other countries around the world, the other day when the statement was made ” people spend loads of money and time on the look and design of their website when what they should be spending money on is being found AND converting people that find the website into leads “.
As I was driving from North Wales to the Midlands today I was thinking how true that was and how pointless it was to have a great looking website that nobody found!
It was, I thought, a bit like having a great looking house in a very undesirable neighbourhood.
Which led me to that well known saying of Estate Agents and property developers ” Location, location, location “.
A definition of which might be :
“ identical homes can increase or decrease in value due to location “
which I found here
and we might translate that into:
” identical websites may be more or less valuable ( productive ? ) depending on their location ( position ) in search engine searches ” .
Yes, if two websites were designed or looked exactly the same but one got found and converted visitors into leads whilst the other did not get found or even got found but did not convert visitors into leads then that would make the same website much more valuable.
Furthermore if we add this property view:
” Generally, buyers will get the best return for their money if they buy the worst house in the best neighborhood. ”
We might even say that if there were two websites and one had a much ” worse ” design/look than the other but that website got found in ( relevant ) searches and converted customers into leads it too would be more valuable than the other.
One of the reasons I had been thinking about an analogy was because I have to give my first HubSpot presentation shortly to people who are not Internet Marketing aware or probably not even very Internet aware.
There are probably more aspects of the property analogy that I could develop. e.g. that once you have got the right location for a property ( the right search position for a website ) one of the next most important things is that the key rooms are there and are right e.g. the kitchen, bathrooms etc etc.
more later ….