Following the last blog
we got the 2 landing pages done as discussed earlier.
The visit/lead tracking system is working and we can see recent visitors details. These can be transferred to a CRM system and Salesforce.com is probably the easiest one to do this with although other are possible. We will address this shortly but for now the visit and lead records will be held within HubSpot ( they are always held in both places anyway ).
We had done some work around keywords/phrases – looking for words/phrases that were relevant but not too competitive – and we input these to the HubSpot system. We also had the HubSpot system look at the keywords/phrases being used by typical competitors. The HubSpot system identified which keywords/phrases were ” stronger ” than others.
The HubSpot system will show where the visits/leads are coming from in terms whether they are direct ( someone types in the FutureLine url ) via a Google search or from e.g. The FutureLine Blog, Social Media or Press Releases.
Typical Social Media sources would include:
- Yahoo Answers
- Yahoo Buzz
We set up the FutureLine Blog and discussed the type and composition of beneficial blogs. It was noted that there should be ” Call to Action ” pieces at the end of each blog. HubSpot gets many of its leads via the HubSpot blog.
We also discussed what defined ” strong ” links and noted examples of these. They include e.g. links from high ranking blog sites; links from Press Release sites.
We also discussed the fact that we could ” buy ” traffic using Pay Per Click or Media buying ( CPM ).
We determined to get the ” Call to Actions ” set up on the website together with the landing pages that we had built.
We would also do more work on keywords and phrases and when we had arrived at the best words and phrases give consideration to including these words and phrases on the website and in blogs.
We would also do more research on the ” Top 10 questions ” asked by FutureLine’s customers and prospects.