I have been staying at The Glan Yr Afon Inn ( http://www.glanyrafoninn.co.uk/ ) over Easter and thought that I would do a periodic analysis of where our customers are coming from.
One of the challanges here is getting the staff to remember to get the customers to fill in the bit of the form, that we give people when they book in for rooms, which says ” Where did you hear about us ?? ”
It is something that you have to remember to do when you are busy doing other things and you have to remember to look at that specific part of the form and make sure that it is answered.
Sometimes you just have to remind the customer gently and help them to fill it in – not that it is complicated it’s just that they often skip it. ( Note to self – maybe put it at the top of the form and maybe add an incentive !! ).
So anyway, now to the results:
Approximately 30% of our room bookings are unknown for the reasons outlined above but I suspect that a lot of them are internet based bookings.
Approx. 30% definately come from the Internet.
Approx. 30% definately are Word of Mouth.
Approx. 10% are repeat customers.
We definately get the odd few people who see the roadsigns and come up ( or down ) the lane to find us. We also get a few bookings from The Good Pub Guide.
In short the efforts that we put into Internet Marketing and ensuring that people have a great experience when they visit The Glan pay off.