Sometimes the solution just turns up !!
Just recently we have been discussing how to create websites that not only look good and are easy to use but are also search engine optimised.
My past experience of having websites built is that you typically get website designers who are either creative and artistic or programmers. Simplistically the arty types don’t understand coding, databases and SEO and the programming types don’t understand art, aesthetics and ease of use. In fairness you do get more that have an appreciation of both now.
However, you still get websites designed today without an appreciation of SEO. Some website customers don’t really think that this is an issue but my bet is that most of them will – one day. The days of un-SEO’d websites are long gone in my view.
Website designers often have to deal with customers who don’t understand that they need to do some thinking about what they would want to be ranked for if thier website was to be SEO’d. They also don’t appreciate that some things just take time and steady effort. Many of them also do not know what they want thier websites to look like or criticise designs without being able to say why it is not right for them.
There are a couple of things that modern websites really need that are often not provided.
One of these things is called a statistics monitor – enabling you to see the source of the people that come and visit your website and it’s various pages. One of the reasons for this is that today it is quite common to drive traffic to your website from e.g. a blogsite like this or from social network sites, press release sites. Google Adwords etc etc You need to know which of them is more effective at driving traffic to your website.
The other thing that you really need to be able to do is to be able to update the content on your website quickly and easily, with text and images and even video. Since I have had this blog I have been amazed at how easy it is for me to update it quickly. I am not doing anything clever with it at the moment – not using images and video for example. However I don’t have to get hold of my website designer and explain what I want to do – I just do it with a blog. A good website has to have regularly updated content though so not being able to update it easily is a problem.
So, because I tend to look for a process that will make a business proposition replicatable and scalable I have been thinking about the process for producing an effective website that incorporated things like SEO, statistics and content management.
Amazingly a business contact turned up here today with a system for making the production of websites easier and quicker ( deskilling some elements ) whilst at the same time ensuring that they were SEO’d and that they incorporated things like statistics and content management.
Now, for all I know there are loads of these systems around and more research is required but for now, as I said to my contact, I have a tool which allows me to follow and recommend a much more comprehensive website building process.
We talked briefly about target market for this and to me it was ideal for businesses that were producing multiple, somewhat tailored but perhaps not exactly the same, websites. The thing was that I could reel off a couple of prospects ( suspects ) for this straight away.
Well I have put the system out for review to a couple of people I know and will get some feedback from them soon. Watch this space !!
Oh, it’s called the Vesuvius Project because I think that when we have the right solution it will explode 🙂